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THE WORLD’S LEADING EVENT & AWARDS
FOR THE MEDIA INDUSTRY
THE EVENT THAT DEFINED
A MARKETPLACE
The Festival of Media continues to be
the world’s only top-tier premium event
focused...
Gerhard Zeiler, President, Turner Broadcasting.
Mona Eltahawy,.
Award-winning Columnist & Activist.
Carolyn	Everson, VP..
...
OUR PROMISE TO PARTNERS:
BE BOTH ENGAGED AND
ENGAGING
The topic of “media” was, for many years, a “side-show” at other
lar...
The Showcase Theatre (pictured: Sizmek).
A SANE APPROACH
We call our approach to our partners SANE and
this also helps to ...
BRANDS AT THE FESTIVAL
The Festival of Media was the first event to recognise that
‘media’ was the largest single part of ...
THE MOST RIGOROUS AND
TRUSTED BENCHMARK IN
MEDIA. NO EXCEPTIONS
The Festival of Media Awards was originally launched in 20...
adledge
TMSCODE
C:0 M:100 Y:100 K:20
C:0 M:0 Y:0 K:60
pageperson
®
SUPPORTING THE WORLD’S
MOST INNOVATIVE START-UPS
emerge...
MORE THAN AN EVENT: A
CONTINUAL GLOBAL PROCESS
OF LEARNING, SHARING AND
UNDERSTANDING
The Festival of Media delivers over ...
NINE YEARS OF
NETWORKING
“The Festival of Media was
incredible, rich in content,
interesting people, business
opportunitie...
FREQUENTLY ASKED QUESTIONS
Here’s a quick rundown of key information about the event. Details on specific
events and initi...
ABOUT C SQUARED
C Squared is a multi-award winning publishing and events company providing
insights, benchmarking informat...
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Festival of Media Brochure

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Festival of Media Brochure

  1. 1. THE WORLD’S LEADING EVENT & AWARDS FOR THE MEDIA INDUSTRY
  2. 2. THE EVENT THAT DEFINED A MARKETPLACE The Festival of Media continues to be the world’s only top-tier premium event focused on the entire $500bn media investment management sector. “What you have achieved has not only revolutionised the intra-industry activities but also galvanised media’s role in the broader marketing industry... truly phenomenal!” Simon McPhillips, Director of Marketing Communications, AT&T Launched in partnership with some of the most powerful advertisers and the CEOs of all the major media agencies worldwide, the Festival of Media now takes place in Dubai, Miami, Rome and Singapore – uniting over 4,000 buyers and sellers at the very highest levels of the industry. Unlike so many events within the advertising sector, Festival of Media is large enough to drive a movement of change and yet still intimate enough to foster meaningful conversations. Our team strive to create an environment of “automated serendipity” where the next amazing business conversation is just around the corner. With more industry awards than any other media event, our team continually strives to innovate and improve. With an agenda crafted to focus on both current challenges and future issues and boasting more “C-Level” executives in attendance than any other event of its kind (all convening in some of the most remarkable venues on the planet), the Festival of Media is immersive, elegant and has now become a crucial part of the industry it serves.
  3. 3. Gerhard Zeiler, President, Turner Broadcasting. Mona Eltahawy,. Award-winning Columnist & Activist. Carolyn Everson, VP.. Global Advertising Sales, Facebook. Lakshmi Pratury, Host and Curator,. The INK Conference. Sir Martin Sorrell, CEO, WPP. Vince Gilligan, Creator, Breaking Bad. Steve Mosko, President, Sony Pictures Television. Biz Stone, Co-Founder, Twitter. Valerie Wagoner, Founder & CEO,.Zipdial.Alex Cheung, VP, Baidu. Nizan Guanaes, Founder & Partner , Grupo ABC. Dennis Crowley, Founder, Foursquare. Bob Bakish, President and CEO, Viacom. Luis Di Como, SVP Global Media, Unilever. Vicente Fox, Former Mexican President and. ex President Coca-Cola LatAm. Esther Lee, Global CMO, AT&T. “Congratulations on putting together such a marvellous event! Inspiring line-up of speakers, great entries and deserving winners!” Lito German, Marketing Director, BMW Asia TOP OF THE AGENDAS: BRINGING TOGETHER THE BEST, THE BRIGHTEST, THE BIGGEST AND THE BOLDEST From its launch in Venice in 2007 – where the Global Media Directors of both Unilever and Procter & Gamble agreed to share a conference platform for the very first time in history – The Festival of Media’s agenda team have worked feverishly to create a memorable and stimulating conference programme. Each year, over 500 speakers contribute to a series of conference agendas all meticulously crafted in order to inspire and educate our delegates. Every agenda brings global leaders and some of the most famous names in media, business, culture and political life – with each of our regional events being carefully tailored to address distinct local and regional media market issues. The mandate from the Event’s founder, Charlie Crowe, is clear: “Don’t just create an agenda, drive the agenda”. Our agenda team is supported by a global advisory network of nearly 100 influencers across 40 countries – ensuring our topics are timely and well curated. Unlike many of our competitors, The Festival of Media still retains a proud editorial policy and there are strict lines of demarcation between “editorial” and “pay to play”. Since 2014, this has been matched with a screening process to minimise unwanted sales pitches and to help our speakers drive their arguments home. Our rigorous focus is to add value to the business, not to merely add value to our business. Having spent almost a decade bringing more than 2,000 speakers from across the world to our stages, the media industry is now shifting on the axis of technological change. And so the Festival of Media is responding. We believe that it is our duty to help all players in the market understand the many complex issues brought about by digital transformation.
  4. 4. OUR PROMISE TO PARTNERS: BE BOTH ENGAGED AND ENGAGING The topic of “media” was, for many years, a “side-show” at other larger advertising events. But in 2007 the Festival of Media placed the media buying/selling eco-system at the very heart of the conversation, leading one global media agency CEO to exclaim: “I finally feel like I am in a proper industry!” The Festival continues to be unique in its ability to ring-fence a broad community of buyers and sellers. During a Festival of Media the community inside our venue is a microcosm of the real world of media trading – where brands mix with agencies, publishers, broadcasters, technology start-ups, researchers and content creators – and where this community also mixes with new platforms, social media businesses and all parts of the programmatic landscape. At other events, meetings among brands and agencies are usually fragmented across towns and cities and these discrete events are carefully guarded and controlled. At such events, companies wishing to meet prospects must often spend lavish amounts on venues, yachts, tequilas and talent in order to spark a conversation. Over 1,000 partners have used the Festival as a platform to engage with their marketplace. It is truly unique in that it has a partner base that is both global and equally spread among media disciplines. From Google to Globo and Twitter to Tencent and from Fox to Facebook and Spotify to SpotXchange, the Festival of Media’s partnership team deals with an eclectic range of companies and business requirements. And we offer a huge amount of value, whichever way our clients choose to measure their ROI. Many creative activations and ideas are possible and, with editions run in four separate business regions of the world, the Festival can offer global packages with varying activations in each region. “It would be an understatement if I called FOM a grand success. The networking, knowledge exchange and business prospects coming out of the Festival must be worth millions.” Suresh Balaji, Global Head of Media and Marketing Innovation, HSBC
  5. 5. The Showcase Theatre (pictured: Sizmek). A SANE APPROACH We call our approach to our partners SANE and this also helps to outline our four key offerings: STORYTELLING Through our Showcase Sessions, Breakfast Briefings, creative exhibition areas or via our premium ‘Founder Partner Programme’, we help our partners tell their stories to the right people at the right time. AMPLIFYING Through the Festival’s unique footprint, a Showcase in one region is shared on screens at our other events. Via the Festival’s sister publication M&M Global, interviews and general coverage ensures your story speaks to the international media community. And, of course, our own websites, social media followings and the press room enable an audience that is far greater than the attendance to one single Festival. NETWORKING Our team goes further to tailor networking opportunities to meet your business needs. We believe that ‘sponsorship’ has fundamentally changed but business face-to-face networking is truly alive and well. In many cases, we sign NDAs with our clients, enabling us to find innovative ways to generate the right meetings among our partners’ prospects and existing client base. On both qualified leads scores and general relationship metrics, Festival of Media continues to be one of the most powerful and cost-effective events in the global advertising industry calendar. EXPERIENCE Our choice of venues has famously encompassed places such as the Palazzo del Cinema in Venice – where the main conference hotel was The Cipriani – to the incredible Fontainebleau Hotel on Miami Beach. We carefully select our venues to provide memorable experiences and our award-winning logistics team are on hand to help make everything possible.
  6. 6. BRANDS AT THE FESTIVAL The Festival of Media was the first event to recognise that ‘media’ was the largest single part of an advertiser’s marketing investment – and that strategic media decisions were starting to be made on a global basis. With the onset of mobile, content marketing, programmatic buying – and digital in all its forms – media expenditure has become more embedded into a brands’ business processes and yet, at the same time, it has all become far more complex and fragmented. This is why we still take a ‘brand perspective’ on our agenda and why a growing number of advertisers attend the event. Advertisers make up approximately 20% of every delegation. They come to assess media agencies, understand new techniques, witness best-in-class media thinking and to meet new suppliers and start-ups that could radically change their approach. We have a dedicated invitation programme to attract brands to the Festival and we also encourage agencies to use the opportunity to host their clients at the event. At the same time, we actively invite brands to participate in the Festival’s content. Across sessions such as “meet the judges” or at more intimate drinks receptions and dinners, curious and globally-minded clients are a vital component of every Festival of Media. “Excellent congress. This is the best festival to celebrate best in class campaigns across the globe, the best place for great networking, and of course top speakers giving excellent insights.” Dr. Christian Hahn, Vice President Marketing Communications Strategy & Media, Deutsche Telekom AG A DEDICATED SERVICE TO BRANDS In 2015, The Festival of Media has introduced a special bespoke service to our advertiser attendees – focusing on four areas: 1. CLIENT CURATION. Our dedicated team speaks to brands at the highest regional or global level and offers an ‘event within an event’ - enabling meetings with speakers or participants and tailoring an agenda to the specific marketing objectives of that year. Often this means meeting media agency partners in advance of pitches or meetings with selected media vendor and technology partners. Or, it can simply be for learning opportunities and inspiration. Brands that have taken advantage of this service have included Unilever, Nestlé and SABMiller. 2. EMERGE. As part of this unique global round-up of the world’s best start-ups, advertisers can now benefit from tailored meetings, carefully filtered to match their strategy and areas of interest. 3. THE BRAND LOUNGE. We understand that brands can learn as much from each other as from experts in various media disciplines. The Brand Lounge is a new initiative where our Festival team facilitates meetings with other clients from other sectors, each having the need to learn and share. Increasingly, advertisers from a ‘performance’ standpoint are meeting more traditional spenders - creating a dynamic environment of sharing and learning. 4. FESTIVAL INTELLIGENCE. Brands need benchmarks, insights and inspiration. The Festival of Media now has a suite of information products and data points that can be applied to the specific needs of the global advertiser. The Festival now works with a number of brands, harnessing and aggregating the information it attracts in order to provide bespoke intelligence to help brands make better and more informed decisions – 365 days a year. TOP 80 BRAND SUPPORTERS
  7. 7. THE MOST RIGOROUS AND TRUSTED BENCHMARK IN MEDIA. NO EXCEPTIONS The Festival of Media Awards was originally launched in 2009 in consultation with the global heads of GroupM, Publicis Media Groupe and Omnicom Media Group. In just six years, the Award Programme has become the largest of its kind in the media industry. With more media entries than the Media Lions at Cannes and with a greater spread across media disciplines than any other awards scheme, The Festival of Media Awards continues to develop its categories and shine its light into new areas of the media trading eco-system. The Festival rewards work from a unique MEDIA perspective. Other awards ceremonies focus solely on creativity or effectiveness, but the Festival looks through a unique lens at the entirety of a campaign. There is a ‘two-tier’ entry process. Shortlisting is done from a written entry only. It is only when a case study has been shortlisted that we require the video case. This has the benefit of clarifying and rewarding the business results for the media entry – and not allowing slick video production to sway decisions – while also keeping the costs down for the entrants. We also insist on having advertisers on the jury panels and a prominent and respected global client as Chair. We believe that is wrong for agency heads to have overall authority in juries, especially when agencies themselves are most often the recipients of the award. We are also unique in our scale and scrutiny. Each year entries to the awards increase by an average of 30%. We screen entries from over 120 countries and are supported each year by 300 industry executives – plus major CMOs – all linking together into a network of rigorous jury panels. Each Festival concludes with a stunning awards ceremony, rewarding and celebrating the very best thinking in media each year. PREVIOUS JURY CHAIRS LEONARDO O’GRADY ASEAN Integrated Marketing and Comms Director Coca-Cola BEN JANKOWSKI Group Head of Global Media Mastercard WW LUIS Di COMO SVP, Global Media Unilever ANDREW KNOTT VP, Media & Digital McDonalds NEW TO 2015 New to 2015 are categories engineered to capture new work in programmatic and RTB activations; native strategies and advertising campaigns that push into the fast-eroding boundaries of e-commerce, attribution modelling and content licensing. Winning is a sign of true excellence in creativity and capability and winners are frequently rewarded with new business success and a significant boost in recognitions on pitch lists, RFPs and client presentations. The only global awards dedicated to the evolution of media “The FOM Awards has been another milestone in my career. The result is a legacy that we leave to the industry, guiding and inspiring the advertising community in this endless journey towards excellence in communication.” Luis Di Como, SVP, Global Media, Unilever SAMEER SINGH VP, Head of Global Media GSK NADINE McHUGH Nadine McHugh, VP, Global Integrated Media Communications, Colgate Palmolive SITAL BANERJEE Global Head of Media Philips PETE MITCHELL Global Media Innovations Director Mondelez
  8. 8. adledge TMSCODE C:0 M:100 Y:100 K:20 C:0 M:0 Y:0 K:60 pageperson ® SUPPORTING THE WORLD’S MOST INNOVATIVE START-UPS emerge* at the Festival of Media (emerge@FOM) is part of an on-going global publishing and networking operation focused on the world of digital innovation and start-up success. Before each Festival, the emerge Advisory Council (EAC) – a unique global network of entrepreneurs and investors – hand-picks a selection of start-ups from across the adtech and general content/business space and brings them to the event. Each emerge company gains access to our emerge showcasing area – where they will meet other start-ups from around the world. But this is only the start of the networking opportunities. To our established delegate base of brands, agencies and publishers/ media, emerge presents a unique opportunity to discover and meet start-ups from across the world. The global nature of this exercise makes it unique – building into a community of start- ups from Bogota to Berlin and from Tel Aviv to Tokyo. From the early trials of emerge, we have seen companies such as Coca-Cola and Unilever build upon the meetings first initiated at the Festival. Through emerge, The Festival of Media has evolved its offering to advertisers and given them a deeper and more engaging experience to further understand and uncover ways in which media is evolving and driving their businesses. *At the Festival of Media Latin America, emerge is produced under the name of “Media Sparks”. “Meeting the most successful marketers in the world at The Festival of Media was an incredible experience. And having those same leaders name ‘VideoHub’ as ‘Hot Company of the Year’ was a spectacular recognition of our entire team that will resonate through the media world.” Jason Krebs, Chief Media Officer, Tremor Video “Advertisers are increasingly interested in seeing new technologies but the landscape is complex and seemingly bewildering. I am delighted that emerge is providing this curation service – and, on behalf of all the many brands at this year’s Festival of Media, I look forward to meeting the chosen businesses”. Sameer Singh, Former Global Head of Media for GlaxoSmithKline; Director of Client Solutions, Google PREVIOUS ENTRANTS
  9. 9. MORE THAN AN EVENT: A CONTINUAL GLOBAL PROCESS OF LEARNING, SHARING AND UNDERSTANDING The Festival of Media delivers over 600 video cases of award- winning media ideas and executions every year continually adding to a dynamic archive of thousands of innovative business cases in media across the world. This archive has, for many years, been available to the industry as a unique subscription service called Cream. These cases are now being combined with the insights and data from the tens of thousands of written submissions which form the first phase of the Festival of Media Awards process. Matched with all current and historic speaker videos, a unique search function, thought leadership articles, global benchmarking white-papers and the emerge database of worldwide start-ups – all with a fresh new user interface – the industry now has a unique digital resource. Rich in data and global in vision this new intelligence product from the Festival of Media will meet all the information requirements of today’s communications professional – 365 days a year. Festival of Media’s sister publication – M&M Global – also serves to extend the range of all the insights and cases at each Event. For over 25 years, M&M has been providing news and analysis for senior executives who need information from outside their home markets and M&M’s readership provides a network of international decision- makers across the world. All the key information from each Festival is carried in M&M Global and it’s readership provides a crucial sounding-board for the themes and topics of each event. Find exclusive interviews and videos with Festival speakers and delegates on mandmglobal.com You can search our extensive global award case study database on creamglobal.com
  10. 10. NINE YEARS OF NETWORKING “The Festival of Media was incredible, rich in content, interesting people, business opportunities… really really nice!” Riccardo Nasuti, Digital Content Manager, AS Roma “During this event, we directly met marketing decision-makers. After discussions we succeeded in the launch of 3 tests and negotiated 2 long-term contracts: the ROI was amazing for us.” Alexandre Grenier, Sales and Marketing manager, MakeMeReach “The FOMA was the most useful, high level, least ‘sales pitch’ flavoured conference I have attended all year. High quality presenters and delegates covered many of the major issues of our industry at the moment. I’ll definitely be attending next year.” Robert Fry, Chief Research Officer, GroupM “I’m a big supporter of the Festival of Media, I think that it’s really important for media professionals and media practitioners to come and celebrate all the aspects of our profession.” Daryl Lee, Global CEO, Universal McCann
  11. 11. FREQUENTLY ASKED QUESTIONS Here’s a quick rundown of key information about the event. Details on specific events and initiatives will be inserted into the back of this folder. N? Every delegate has an international remit. Among brands, most delegates are on the media, digital or content-side, at director-level. A frequently occurring job title might be “Global Media Director” or “VP, Digital & Content”. Over 50% of the agencies in attendance will be “CXO”-level and the remainder will be either senior account directors running major international clients or functional leaders across disciplines such as TV, Mobile or Programmatic. On the media side, over 50% are “Director” level. Across all sectors, The Festival of Media has the largest percentage of senior decision-makers concentrated into its venues than any other media event. WHAT IS THE SPLIT BETWEEN MEDIA SECTORS? Regardless of location, the Festival of Media averages 20% brands; 35% [media] agency; 30% ‘media seller’ (across TV, print, mobile etc.) and 15% technology solution (across programmatic, native and so on). WHERE DO DELEGATES COME FROM? Since its launch, more than 10,000 delegates from over 100 countries have experienced the Festival. HOW MUCH BUSINESS IS CONDUCTED AT A FESTIVAL? According to research conducted in 2013, each delegate exchanges an average of 47 business cards and discusses an average of $2m in trading while at an event. This ranges from the smaller deals – 100% of our emerge companies discussed some proposals which led to business in the last 12 months – to larger arrangements between global companies, which are often initiated or concluded at a Festival of Media. The Festival of Media cannot claim to be a ‘trade show’ of a traditional kind, but the conversations and new relationships that have been sparked have ensured that the market has supported the event’s global roll-out and re-booking rate at the corporate level is above 90%. While we are not an ‘exhibition’ we are neither a standard ‘conference’ – yet the space in between allows for many creative activations and ideas. Increasingly, our partners are leveraging Festival of Media’s unique position as an event run by the same company in four separate business regions of the world in order to create annual global packages – governed by one contract but with varying activations in each region. of our delegation are CXO/director level 76%
  12. 12. ABOUT C SQUARED C Squared is a multi-award winning publishing and events company providing insights, benchmarking information and networking opportunities for executives working in the international media and marketing industry. Headquartered in London but with over 60% of revenues from outside the UK, the company owns The Festival of Media; M&M Global; Cream and the global reputation survey, IMIS. WHAT WE BELIEVE At C Squared we believe that the sharing of global best practice, the provision of multinational information and the facilitation of new relationships will lead to a more innovative, efficient, profitable and exciting future for companies operating within the media industry. By setting standards of global excellence and tirelessly seeking new ways to inform senior decision-makers, C Squared inspires the industry to achieve even greater heights. GET IN TOUCH +44 (0) 20 7367 6990 | info@csquared.cc 115 Southwark Bridge Road, London, SE1 0AX, UK.

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