Panic Button on a Smartphone _____ ALREADY WORKS _____ If there is personal safety threat - discreetly call for help using our Panic Button App Our system will locate your position via GPS and send nearest patrol to you. They will find you via your GPS coordinates and your photo. The patrol will protect you and resolve the situation. Already working in the capital of Ukraine, Kiev!

1. Panic Button on a Smartphone
1
Security
the way it should be

2. Problem
2
Personal safety threats happen, when we are not
expecting that.
To get help you have to call 112 or 911 and explain
who are you, where are you and what happened.
But the offender may not want to give you that
chance…
There are so many cases, when you would like to
make a discreet call for help, than to provoke
offender.
Or to give him a chance to escape justice.

3. Solution
3
A Panic Button on a Smartphone
You can make a discreet call for help without
taking your phone out of a pocket.
Our system will locate your position via GPS and
send the nearest patrol to you.
The patrol will find you (by your GPS coordinates
and photo), protect you and resolve the situation.
Already Working
in the capital of Ukraine, Kiev!

4. Why Now
4
How it was
Years ago, maintenance of a public order was
carried out by guards.
They were patrolling the streets and the
squares. They could protect someone only if
they had seen a crime or if they heard
"Guards!".
Now, the police also provides protection by
patrolling, but cars and radio sets were added.

5. 5
How it has to be
Now, almost everyone has a smartphone with an
Internet access and a built-in GPS-module.
It allows a person in emergency to call for help
directly at his GPS coordinates.
Before the crime could be committed.
No need to explain who have called and where to
go.
Due to social instability in Europe, this service has
become really well-timed.
Why Now

6. Market Size
6
TAM, SAM and SOM
TAM – about 2 billion people use
smartphones at the moment
SAM – about 54% of the population lives
in cities: 1.08 billion people
SOM – presumably 50% of the population
willing to buy our product:
540 million people

7. The Customer
7
Anyone With a Smartphone
The statistics of an advertising campaign in
Ukraine (5 months) shows that our audience is
70% men and 30% women.
The age of the majority of people who are
interested in our service is 25-44 years (67%).

8. Competition
8

9. 9
Product line-up
The software suite consists of 3 parts:
1.Server part
2.Application for a patrol
3.Application for a client
The application for a client allows you to make a call to
your coordinates by pressing multiple times the “ON” button.
The server part oversees the movement of patrols and
finds the nearest to you. Further process is controlled by the
dispatcher.
The application for a patrol shows the client’s location on
a map, photo, etc.
Product

10. 10
Development roadmap
1.The application for the iPhone and other
software improvements
2.Signing the contracts with security
organizations (private and/or state)
3.Entering the EU market (advertising and legal
issues)
4.Entering new markets when new contracts
are signed
Product

11. 11
Sources of income: 1) Subscription fee
2) Partners in regions
1) Subscription fee: Monthly: $ 4
For a call: $ 10
2) Affiliate Program: First payment: ~ $ 15,000
50% of the monthly fee
We have the ones who wish!
Business Model
six months
year
= 96 000 $/Month
= 480 000 $/Month
Expected income :

12. Investment
12
Currently we are raising $ 200k in exchange for
10% equity
They are needed for:
1. Entering the market of one of the EU countries
2. Continue development

13. 13
We've launched
our service in
Ukraine in the
last year for
beta-testing and
business model
validation.
Statistics20 000

14. 14
Founders & Management
Andrew Oles
CEO
25 years of management
experience in
different companies
Pavel Oles
CTO
Owns a few profitable
projects in the
IT industry
Core Team
en.kds-ua.com

15. 15
When the wind of change
is blowing,
some build walls,
others - windmills.
Chinese Proverb