Facebook “video premiers” is a new feature allowing users to upload a video and have a live countdown and video reveal for a online audience. Just like the early days of live streaming, Facebook is promoting video premieres and watch parties very aggressively. We noticed an immediate organic reach and simultaneous live viewer growth greater our normal Facebook live streams. I think video premiers is a genius way for Facebook to help the masses start to use live video. During a Facebook video premiere users can engage in a live chat room experience with their favorite creator or brand just like a live stream. This is an amazing way for brands to control the unpredictability of live streamed events and capitalize on the value of real time audience engagement. The applications for Facebook premieres are quite far reaching. Imagine the ability to host webinar replays giving additional value to on-demand and recorded content.

1. Facebook Premieres &
Watch Party Strategy Guide
Three StreamGeeks Strategies

2. What is a Facebook
Video Premiere?
Facebook Video Premiers are a new
feature for uploading videos to
Facebook and having them display
live to an online audience.
This feature is also available on
YouTube and Twitch.

3. What is a Facebook
Watch Party?
Facebook Watch Parties are the ability
to bring together members of a
Facebook Group to watch almost
anything on Facebook in a shared
environment. This includes live
streams, on-demand videos and much
more!

4. How to get started with Facebook Premieres
Start by uploading a video that you want
to Premier on Facebook.
During the upload process you can click
Premiere instead of upload.
This will lead you to a scheduling area
to select when you want the video to go
live.

5. Benefits of Facebook Video Premieres
Have complete control over the live
video streaming to your profile/business
page.
Interact with your audience in real time.
Enjoy additional engagement and
boosted organic reach on social media.

6. How to get started with Facebook Watch Parties
Facebook Watch Parties have been
designed for Facebook Groups.
Therefore you must be in a Facebook
Group to schedule one.

7. How to get started with Facebook Watch Parties
Think about Facebook Watch Party’s
like being a DJ at a Party. You are in
control of the videos that are
displaying to the audience.
You can choose from a selection of
video types on Facebook and
viewers can also make video
suggestions.

8. How to get started with Facebook Watch Parties
You can quickly create a Queue of
videos and enlist a co-host to help
you.

9. Facebook Premier Strategy #1 - Front Load
Excitement
Strategy #1 leverages live
streaming to front load the
excitement for an upcoming
premiere. Use the ability to live
stream and leverage real-time
engagement to build up
excitement for an upcoming
release.

10. Strategy #1 Benefits
1. Builds up an active
audience to deliver to your
video premiere
2. Provides essential algorithm
data with positive “kick off”
video views/watch time
ect…
3. Creates a direct
creator/brand relationship
with viewers online before
an upcoming release

11. Strategy #2 - Follow Up Live Stream
This strategy uses a follow up
live stream and potentially a
Facebook Watch Party for a
follow up Q&A Session.
This is a more traditional
approach to video premieres.
Will your video prompt questions
that need to be answered?

12. Strategy #2 Benefits
1. Great chance to host a Q&A
session and provide
additional insight to viewers
2. Also amazing chance for
creators and brands to get
viewer feedback on their
work
3. Opportunity to host
exclusive Q&A session in
Facebook Group

13. Strategy #3 - The Hybrid
Use Strategy #1 and #2 in a
combination that works for you.
Maybe your live “Pre-Show”
happens on Instagram.
Maybe your post show is done
exclusively on Twitch?
Find a way to mix these
strategies to fit your business

14. Don’t forget to follow the StreamGeeks!