Social Media seminar for Indian River County Chamber of Commerce

1. Social Networksor How to Face Facebook

2. ntb group, LLCCrisis and Risk Management Consulting Paul G. Seldes – Director of Operations Training Design, Develop, Deliver Print, ILT, Multimedia, Internet, CD Analysis Risk Management Emergency Management Business Continuity Technology Application Software, Web/Internet

3. Agenda The facts of the social network market FaceBook LinkedIn Twitter Second Life What can I do with this? Incorporate social media into business Tips and Tricks

4. Keyword NETWORK

5. Facebook Founded in 2004 by some Harvard University students

6. FaceBook More than 400 million active users 50% of our active users log on to Facebook in any given day More than 35 million users update their status each day More than 60 million status updates posted each day More than 3 billion photos uploaded to the site each month More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week More than 3.5 million events created each month More than 3 million active Pages on Facebook More than 1.5 million local businesses have active Pages on Facebook More than 20 million people become fans of Pages each day Pages have created more than 5.3 billion fans

7. Who Uses FaceBook? Average user has 130 friends on the site Average user sends 8 friend requests per month Average user spends more than 55 minutes per day on Facebook Average user clicks the Like button on 9 pieces of content each month Average user writes 25 comments on Facebook content each month Average user becomes a fan of 4 Pages each month Average user is invited to 3 events per month Average user is a member of 13 groups

9. LinkedIn Founded in 2002, officially launched in May 2003

10. LinkedIn 60 million members (Feb 2010) Average Age: 41 Household Income: $109,703 Male: 64% Household Income $100k+ 53.5% Own Smartphone/PDA: 34% College Grad/Post Grad: 80.1% Business Decision Maker: 49% EVP/SVP/VP: 6.5% 24% Have a Portfolio Value of $250k+ Job Titles: C-Level Executives 7.8% EVP/SVP 6.5% Senior Management 16% Middle Management 18% 50% Are Business Decision Makers in Their Companies LinkedIn has over 60 million members in over 200 countries and territories around the world. A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S. Executives from all Fortune 500 companies are LinkedIn members.

11. LinkedIn Business oriented You need an introduction or connection Free and Pay available

12. Twitter First “Tweet” – March 21st 2006

13. Twitter Over 23 million unique visitors (Jan 2010) 47% male – 53% female Age Groups 47% 18-34 31% 35-49 21% 50+

14. Twitter Messages limited to 140 characters Tweets can be public or protected

15. Second Life Different! A 3-D Virtual World Avatars Shop, play, wander, interact….

16. Top Ten Reasons to use Social Media in YOUR Business IT’S FREE!

17. Touch your clients! Think about Social Media like an “extension” or preview of your business website Use Social Media to create a “buzz” Use Social Media to send a message Viral Marketing

18. Interact with your clients TALK to your clients and let your clients talk to you! Beware the dark side…. I shopped at ntb group’s store last week and the big guy in the store was just nasty and looking at me creepy-like. He for sure was on cocaine or something. From now on I am going to the store over at the Chamber of Commerce office. They’re always nice, polite and straight.

19. Do this….Not that Split your professional and personal “online” life Avoid “hot” topics Build networks via people you know Rules of the Road… The virtual world is not all that different from the real world. The ways we stay safe in the real world work in the virtual world also!

20. So how do I make money from this? I Don’t Know!

21. Social Networks as the on ramp to your Website

22. Questions? Paul Seldes pseldes@ntb-group.com 772-538-2154