19. 75%
25%
No!
Yes!
Source: Fresser and Willard (1990)
Industry experience?
20. Suppliers
Customers
Regulatory
Bodies
Accountants
Potential
Employees
Industry
Experts Lawyers
Lead
Consultants
Users Industry
Bodies
You will develop a large network of useful contacts
23. The first sale
Question and interview customers
Create legitimacy symbols
Develop industry knowledge
Attract partners
Build social network and contacts
Run experiments and build prototypes
Perform lead user interviews
Perform other tasks correlated with success
Perform tasks that lead to success
25. Suppliers
Potential
Regulatory
Customers
Bodies
Industry
Employees Indirect
Competitors
Industry
Experts Direct
Competitors
Lead Competitors
Users Industry
Bodies
Talk to at least 100 people (ideally 200 to 300)
26. Success
BM 4 Learn BM 5
Learn
BM 2 Learn BM 3
Learn
BM 1
Be open to the idea your business can be improved
33. 1
Concept
2
Minimum Viable
Business Model
3 Full
Business Model
4
Company
Growth
Development
The Start Up Method Process
34. Guess? Guess?
Guess? Guess?
Guess?
Guess? Guess?
Guess? Guess?
Sketch out a mini business plan (Business model canvas)
35. Suppliers
Potential
Regulatory
Customers
Bodies
Industry
Employees Indirect
Competitors
Industry
Experts Direct
Competitors
Lead Competitors
Users Industry
Bodies
Talk to the right people to see if the business idea will work
36. Key Key
Activities Partners
Key Cost
Resources Structure
Revenue
Stream
Learn
Product
Offering
Guess
X Distribution Customer
Channels Segment
Test
Each part of the BM is tested using others knowledge
37. Guess?
Guess?
Test
Test
Guess?
Guess? Guess?
Test
Test Test
Guess?
Guess?
Test
Test
Guess? Guess?
Test Test
Keep changing until it makes sense in the real world
47. Key Key
Activities Partners
Key Cost
Resources Structure
Revenue
Stream
Learn
Product
Offering
Guess
X Distribution Customer
Channels Segment
Test
48. Guess?
Guess?
Test
Test
Guess?
Guess? Guess?
Test
Test Test
Guess?
Guess?
Test
Test
Guess? Guess?
Test Test
Keep changing until it makes sense in the real world
49. Success
BM 4 Learn BM 5
Learn
BM 2 Learn BM 3
Learn
BM 1
The new BM will be improved BM based real world feedback
50. 1
Concept
2
Minimum Viable
Business Model
3 Full
Business Model
4
Company
Growth
Development
The Start Up Method Process
51. Instructions:
* Form groups of 5 – 10
* In 30 seconds the groups must pass as many chips
from point 1 to point 2
* Chips must pass through everyone's hands (left & right)
* Only 1 chip in any members hand at a time
* No sliding, throwing or pouring chips on the table
* Preparation time 3 mins
Round 2: Chip passing exercise 15 minutes
52. 1 point
10 points
1000 points
How many points did your team score?
53. Instructions:
* Form groups of 5 – 10
* In 30 seconds the groups must pass as many chips
from point 1 to point 2
* Chips must pass through everyone's hands (left & right)
* Only 1 chip in any members hand at a time
* No sliding, throwing or pouring chips on the table
* Preparation time 3 mins
Round 2: Chip passing exercise 15 minutes
60. 1 point
10 points
1000 points
What are 1000 point activities?
Notes de l'éditeur
Expectations are unreasonable. We require extraordinary effort from all of you. We expect to do all the work assigned. This class is probably more work than you think, but the rewards will be big too. You will see massive improvements in your business. And the hard work will be worth it.
All real learning will happen outside of the classroom.
This class is thought using the start up culture. We are tough, direct, fair – you need to be the same. Start up culture has no hierarchy – in this class you are an entrepreneur and hence the CEO of your own company. Act like one. We are your biggest supporters. We want you to succeed. Question us, challenge us, push us as hard as we push you. We don’t pretend to be domain experts, we know you are smarter than we are.