How to take our Social Media activities to the next level
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How to take our Social Media activities to the next level Workshop September 7th, 2017 Tampere Valmet Marketing Team Day Trainer: Pauliina Mäkelä, Kinda Oy
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How to take our Social Media activities to the next level
- 1. @PauliinaMakela September 7th, 2017 Tampere Valmet Marketing Team Day How to take our Social Media activities to the next level
- 2. @PauliinaMakela Pauliina Mäkelä, Kinda Oy Photographers: Niina Stolt & Mirkku Merimaa 2017
- 3. @PauliinaMakela Why are we using Social Media?
- 5. “I feel more connected and enthusiastic about my work.” @PauliinaMakela
- 6. “I better understand my employer’s business.” @PauliinaMakela
- 7. “My colleagues see me as an influential.” @PauliinaMakela
- 8. “I can share exclusive content for my followers. I’m their go- to person related to our brand.” @PauliinaMakela
- 9. “I have made new connections that have helped my career.” @PauliinaMakela
- 10. “My friend/follower has applied for a job with my employer.” @PauliinaMakela
- 11. “My friend/follower has purchased our product.” @PauliinaMakela
- 17. Engagement in likes, comments and shares @PauliinaMakela
- 18. Reach of posts, website traffic @PauliinaMakela
- 20. Received product ideas and feedback @PauliinaMakela
- 22. Facebook - recruiting Picture quotation: facebook.com 2017 @PauliinaMakela
- 24. Studies show consumers will listen to individuals more than brands. @PauliinaMakela
- 25. Digital transformation: 1. empower employees 2. engage customers 3. optimize operations 4. transform products @PauliinaMakela
- 26. @PauliinaMakela How to use Social Media
- 28. Facebook page - Like it! Picture quotation: facebook.com 2017 @PauliinaMakela
- 29. Twitter profile - Follow it! Picture quotation: twitter.com 2017 @PauliinaMakela
- 30. LinkedIn page - Follow it! Picture quotation: linkedin.com 2017 @PauliinaMakela
- 31. YouTube channel - Subscribe it! Picture quotation: youtube.com 2017 @PauliinaMakela
- 32. SlideShare profile - Follow it! Picture quotation: slideshare.net 2017 @PauliinaMakela
- 33. Google+ page - Follow it! Picture quotation: plus.google.com 2017 @PauliinaMakela
- 35. Finnair pilot helping a mother on board - a lovely travel story Picture quotation: instagram.com 2017 @PauliinaMakela
- 36. Answer to questions, discuss and interact @PauliinaMakela
- 37. Twitter-poll Picture quotation: twitter.com 2017 @PauliinaMakela
- 38. @PauliinaMakela Create your own content, share your own and others content
- 39. Twitter - Paper.li story Picture quotation: twitter.com 2017 @PauliinaMakela
- 40. @PauliinaMakela Content can be a link, an article, a blog story, a photo, a video, a live stream, an infograph, an animation, a podcast, a collage and a hashtag
- 41. Twitter - photo sharing Picture quotation: twitter.com 2017 @PauliinaMakela
- 42. Twitter - stories Picture quotation: twitter.com 2017 @PauliinaMakela
- 43. Connect! Follow others & Let others to follow you @PauliinaMakela
- 44. LinkedIn - Connections Picture quotation: linkedin.com 2017 @PauliinaMakela
- 46. LinkedIn - Endorsements Picture quotation: linkedin.com 2017 7497 @PauliinaMakela
- 47. LinkedIn - Recommendations Picture quotation: linkedin.com 2017 @PauliinaMakela
- 49. Twitter Picture quotation: twitter.com 2017 @PauliinaMakela
- 53. Find communities and events for you @PauliinaMakela
- 82. Schedule and track posts, manage accounts @PauliinaMakela Picture quotation: buffer.com 2017
- 83. @PauliinaMakela Picture quotation: twitter.com 2017 Organize a Twitter chat
- 84. Cover live events: promote speakers and hashtags, take photos, live tweet, do live streams, respond to attendants @PauliinaMakela
- 85. Ways to share your content: 1. Turn a blog post into a video 2. Create a how-to video 3. Interview someone 4. Curate user-generated content 5. Poll your audience 6. Ask a question or for help 7. Share or retweet your followers’ posts @PauliinaMakela
- 87. Groups: 1. LinkedIn 2. Twitter 3. Instagram 4. YouTube 5. Facebook & WeChat 5 x 4 persons @PauliinaMakela
- 88. 1. Why are we using this social media channel? (What possibilities this social media channel gives?) 2. How should we utilize this social media channel? (What steps to take in order to take it to the next level?) @PauliinaMakela