Website Promotion - 2 google analytics gather data

1. Centre for the Promotion of Imports from developing countries1 14 januari 2014
press “play” button to
go through presentation
Google Analytics
GATHER DATA

2. • Dashboard
• Add/ remove relevant parts
• Personalized
Examine
Google Analytics
interface

3. Set time frames to analyze
specific time slots

4. Create reports in
XLS, XML, PDF, CSV, TSV
&
Send report immediately or...
schedule periodic reporting

5. • Filters remove certain data (for instance visitors from Tanzania or
with specific IP-addresses)
• Filters simplifies data so they are easier to interpret (for instance:
site-usage of europeans vs. Rest of world users)
• Google Analytics offers standard & custom filters
Set filters

6. • Conversions?
• Conversionrate
• Reports
• Site success
• “Thank you” page
• Max. 4 per profile
• Contact – Purchase – Download - Register
Set conversion goals

7. Check goals

8. Check goals

9. press “play back” button
to replay presentation
Google Analytics
GATHER DATA