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Grow your Business with Social Media

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Helpful advice on how to grow your business using social media marketing. Covering planning, defining your audience, creating content and some useful time hacks and time saving tips.

Publié dans : Marketing
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Grow your Business with Social Media

  1. 1. GROW YOUR BUSINESS WITH SOCIAL MEDIA C U R I O U S C AT D I G I TA L meow@curiouscatdigital.co.uk www.curiouscatdigital.co.uk 0330 3301947
  2. 2. WHY SOCIAL MEDIA?
  3. 3. [SOURCE: MEDIAKIX]
  4. 4. [SOURCE: MEDIAKIX]
  5. 5. [SOURCE: MEDIAKIX]
  6. 6. SO WHAT? “Well, think about how expensive it is to advertise on tv…..” “Then… look at how much time people spend on social media compared to tv” #NOBRAINER
  7. 7. SOME REASONS WHY YOU SHOULD DO IT 1. IT’S A LEVEL PLAYING FIELD AND GIVES COMPANIES OF ALL SIZES EQUAL OPPORTUNITY 2. IT’S A CHANCE TO ENGAGE WITH YOUR CUSTOMERS IN THEIR DAY TO DAY LIVES 3. YOU CAN STAND OUT AS A THOUGHT LEADER BY SHARING YOUR AMAZING KNOWLEDGE 4. YOU CAN GAIN A COMPETITIVE ADVANTAGE OVER THE BUSINESSES THAT AREN’T DOING IT. 5. A VERY COST EFFECTIVE METHOD OF PROMOTING YOUR BUSINESS COMPARED TO OTHER ADVERTISING MEDIUMS
  8. 8. WHERE DO YOU START? S T R AT E G Y & P L A N N I N G
  9. 9. STRATEGY “Failing to plan is planning to fail” Benjamin Franklin
  10. 10. “First think about your key objectives, what do you want to achieve from your social media activity?” ATTRACT NEW CUSTOMERS? INCREASE WEBSITE TRAFFIC? IMPROVE ENGAGEMENT? GROW YOUR FOLLOWING?
  11. 11. THINK BIG ACT SMALL MOVE Q U I C K “Then, set goals according to your objectives.” “BSQ goal setting is a quick and simple goal setting method”
  12. 12. “Here’s a simple example of BSQ goal setting.” “Let’s say you want to increase social media sales…” THINK BIG ACT SMALL MOVE QUICK Increase sales from social media to 15% of total revenue in 8 months Develop social media strategy By October Create and populate content plan By November Start to roll out new content plan By December Set up blog By December Begin engaging with influencers and followers By January Launch January offers By January Create social media adverts By February Review & revise content plan based on results By February Work with influencers to increase outreach By May
  13. 13. WHO ARE YOU TARGETING? A U D I E N C E I D E N T I F I C AT I O N
  14. 14. “All of your social media activity should be created with your target audience in mind. Here’s some tactics you can employ to define that audience and find them.” PERSONA CREATION Age, gender, goals, interests & challenges RESEARCH & LISTENING Search social networks, keywords USE LOCAL HASHTAGS #Wiltshire #Chippenham #Community
  15. 15. “Wondering what a customer persona is? Here’s an example.”
  16. 16. WHERE DO THEY HANG OUT? S O C I A L P L AT F O R M S E L E C T I O N
  17. 17. • Biggest audience • Grow brand awareness • Cost-effective & targeted ad platform • Image-based • Highly engaged audience • Instagram stories can increase engagement further • If you want to increase B2B leads LinkedIn is the obvious choice • Huge pool of people • Managing customer service • Good for promoting special offers “Think about which social media platform your audience uses. Pick 1 or 2 and do them really well rather than diluting your message too much remember CONSISTENCY IS KEY!”
  18. 18. WHAT ARE YOU GOING TO SAY? C O N T E N T C R E AT I O N
  19. 19. Authority Area (Your area of expertise) Customer Needs (Why do customers buy your product / service) “According to Joe Pulizzi, author of Content inc. the sweet spot of content production is the combination of…………..”
  20. 20. BLOG “If you don’t have a blog, create one on your website. This is where you will host all your brilliant content!” “Marketers who prioritise blogging are 13x more likely to achieve a positive ROI on their efforts” Source: [state of inbound]
  21. 21. BLOGS WHITEPAPERS INFOGRAPHICS OFFERS VIDEOS PODCASTS NEWS SURVEYS “Think about your target audience when deciding on the format of your content. What would most appeal / be most useful to them? There’s lots to choose from…”
  22. 22. “Don’t spam your audience with promotional posts, follow the 80/20 rule, after all no-one likes being sold to!” 80% of content informs, educates and entertains 20% of content Promotes your business
  23. 23. “We all lead busy lives and can’t spend 99% of our time creating content. Think about these content time hacks.” RE-POST YOUR OWN CONTENT RE-PURPOSE EXISTING CONTENT SHARE AND LIKE OTHERS CONTENT SHARE LATEST INDUSTRY NEWS
  24. 24. “How often should you post? This is the minimum we would recommend” BLOG 1-4 X POSTS A WEEK TWITTER 3 X PER DAY FACEBOOK 2 X PER DAY LINKEDIN 1 X PER DAY INSTAGRAM 1 X PER DAY
  25. 25. BOOST YOUR ACTIVITY
  26. 26. “Whilst you will achieve great results through posting organically. Advertising on social media can be really effective for the following reasons.” HIGHLY TARGETED COST EFFECTIVE RELATIVE TO OTHER ADVERTISING REACH AUDIENCE BEYOND YOUR NETWORK BOOST PARTICULAR POST OR CAMPAIGN
  27. 27. SECRETS OF SUCCESS
  28. 28. “Consider using these hacks on all of your posts to maximise reach and increase engagement” USE # TO REACH A WIDER AUDIENCE USE @ TO ENGAGE WITH USERS USE EMOJI’S FOR PERSONALITY USE IMAGES TO BE MORE ENGAGING
  29. 29. “These are just a couple of useful tools to save you time………..there’s hundreds out there”
  30. 30. IS IT WORKING? M E A S U R E M E N T A N D R E P O R T I N G
  31. 31. FOLLOWERS: THINK QUALITY NOT QUANTITY ENGAGEMENT: LIKES, SHARES, MENTIONS ENQUIRIES: ACTUAL CUSTOMERS “There’s no point in creating all this marvellous content unless you are measuring its success. Here’s some different metrics to consider depending on your objectives.”
  32. 32. NEED SOME HELP? GIVE US A MEOW C U R I O U S C A T D I G I T A L meow@curiouscatdigital.co.uk www.curiouscatdigital.co.uk 0330 3301947
  33. 33. WHO ARE CURIOUS CAT DIGITAL?
  34. 34. TRUSTED BY SOME OF THE UK’S BEST KNOWN BRANDS “Savills engaged Claire from Curious Cat Digital as an email marketing consultant. Claire helped us to move from one email platform to another, train internal colleagues on the new platform and made recommendations about future email marketing strategy. Claire delivered everything that was asked of her and more. I would have no hesitation in recommending her.” Graham Smith, Online Marketing Manager, Savills C U R I O U S C A T D I G I T A L
  35. 35. OUR SERVICES C U R I O U S C A T D I G I T A L a f u l l d i g i t a l m a r k e t i n g s e r v i c e o f f e r i n g D I G I TA L M A R K E T I N G S T R AT E G Y PAY- P E R - C L I C K ( P P C ) S E A R C H E N G I N E O P T I M I S AT I O N ( S E O ) B 2 B L E A D G E N E R AT I O N C O N T E N T M A R K E T I I N G A F F I L I AT E M A R K E T I N G S O C I A L M E D I A S T R AT E G Y E M A I L M A R K E T I N G C O P Y W R I T I N G
  36. 36. EXPERIEN CE FIRST Our clients are only served by our team with 10+ years experience in digital marketing and B2B sales CURIOUS BY NAME… We love getting out and seeing our clients, we’re always curious about their business WE’LL CALL YOU We proactively keep our clients up to date with the latest industry changes giving them (and us) the competitive advantage RESULTS DRIVEN We’re commercially focused, aligning ourselves with our clients KPI’s and goals NIMBLE Our model allows us to scale our business according to projects and maintain a low cost base DISTRIBUTE D TEAM Our team work remotely giving us access to a global talent pool and giving them freedom to manage their own time WHY WE’RE DIFFERENT C U R I O U S C A T D I G I T A L
  37. 37. THANKS FOR READING C U R I O U S C A T D I G I T A L meow@curiouscatdigital.co.uk www.curiouscatdigital.co.uk 0330 3301947

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