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Thematic Analysis for Qualitative Research.pptx

  1. 1. Thematic Analysis For Qualitative Research
  2. 2. Contents 2  Research Design and its types  Research Paradigm  Saunders’ Research Onion Model  Qualitative data analysis tools  Assignments
  3. 3. Research Design  Quantitative Research  Qualitative Research  Mixed Method 3
  4. 4. Quantitative Research Quantitative research is defined as a systematic investigation of phenomena by gathering quantifiable data and performing statistical, mathematical, or computational techniques. 4
  5. 5. Types of Quantitative Research  Survey Research 5
  6. 6. It is conducted to establish a relationship between two closely-knit entities and how one impacts the other and what are the changes that are eventually observed.  Correlation Research Types of Quantitative Research 6
  7. 7.  Causal comparative research Types of Quantitative Research 7
  8. 8.  Experimental Research Types of Quantitative Research Based on one or more theories. This theory has not been proven in the past and is merely a supposition. 8
  9. 9. Qualitative Research Qualitative research involves collecting and analyzing non- numerical data (e.g., text, video, or audio) to understand concepts, opinions, or experiences. 9
  10. 10. Types of Qualitative Research  Grounded Theory Researchers collect rich data on a topic of interest and develop theories inductively. 10
  11. 11.  Ethnography Researchers immerse themselves in groups or organizations to understand their cultures. Types of Qualitative Research 11
  12. 12.  Action Research Researchers and participants collaboratively link theory to practice to drive social change. Types of Qualitative Research 12
  13. 13.  Phenomenological research Researchers investigate a phenomenon or event by describing and interpreting participants’ lived experiences. Types of Qualitative Research 13
  14. 14.  Narrative Research Researchers examine how stories are told to understand how participants perceive and make sense of their experiences. Types of Qualitative Research 14
  15. 15. Research Paradigm Believes and Assumptions at 3 levels  Ontological – Knowledge of truth  Epistemological – How do we know and what we know  Axiological- Level of values and ethics 15
  16. 16. Quantitative Paradigm 16
  17. 17. To eliminate threats to validity, various strategies are prescribed to ensure that values and biases are prevented from influencing outcomes. Research findings are viewed as “true” or valid, as long as prescribed procedures are rigorously followed. Quantitative Paradigm 17
  18. 18. Qualitative Paradigm 18
  19. 19. Qualitative methodological foundations lie on the following epistemological premise: an inquirer can only offer his or her interpretation of the interpretations of others (based on their values, interests, and purpose) Qualitative Paradigm 19
  20. 20. Saunders’ Research Onion Model 20
  21. 21.  Layer 1: Research Philosophies  Positivism –one reality, universal, objective  Critical Realism/Post-positivism -multi-layered (actual and real), causal  Interpretivism/Social Constructivism –multiple realities, context based, subjective  Post-modernism/Advocacy –emancipatory, extremely nominal  Pragmatism –practical solutions with available knowledge Saunders’ Research Onion Model 21
  22. 22.  Layer 2: Approach to Theory Development  Deduction – Begin with a theory and aim to build on it through research  Induction – Generating theories from research  Abduction - It starts with an observation or set of observations and then seeks to find the simplest and most likely conclusion from the observations Saunders’ Research Onion Model 22
  23. 23.  Layer 3: Methodological choices  Mono Quantitative  Mono Qualitative  Multi-method Quantitative (more than one Quan)  Multi-method Qualitative (more than one Qual)  Mixed method (both used sequentially or concurrently) Saunders’ Research Onion Model 23
  24. 24.  Layer 4: Research strategies  Survey  Experiment  Archival Research  Case Study  Ethnography  Phenomenological Inquiry  Narrative Inquiry  Grounded Theory  Autoethnography  Action Research and many more Saunders’ Research Onion Model 24
  25. 25.  Layer 5: Time horizon How many points in time you plan to collect your data at ? Cross-Sectional Longitudinal Saunders’ Research Onion Model 25
  26. 26. Data Collection Methods  Primary and secondary data  Experiment  Survey Questionnaire  Interview  Observation  Field Notes  Experiment  Archived documents, diaries, letters  Pictures/Films Saunders’ Research Onion Model Data Analysis Tools  Statistical Tools for Quantitative Data  Coding for Qualitative Data using Thematic Analysis Content Analysis Sentiment Analysis Discourse Analysis Layer 6: Techniques and Procedures 26
  27. 27. Thematic Analysis  It is developed by Virginia Braun and Victoria Clarke.  It is a method of analyzing qualitative data. It is usually applied to a set of texts, such as interview transcripts. 27
  28. 28. Streamlined Codes to Theory Model 28
  29. 29. Content Analysis  It is a research tool used to determine the presence of certain words, themes, or concepts within some given qualitative data (i.e. text).  Using content analysis, researchers can quantify and analyze the presence, meanings and relationships of such certain words, themes, or concepts. 29
  30. 30. Sentiment Analysis  It is a natural language processing technique used to determine whether data is positive, negative or neutral.  It is often performed on textual data to help businesses monitor brand and product sentiment in customer feedback, and understand customer needs. 30
  31. 31. Discourse Analysis  It is sometimes defined as the analysis of language 'beyond the sentence'.  The study of smaller bits of language, such as sounds (phonetics and phonology), parts of words (morphology), meaning (semantics), and the order of words in sentences (syntax). 31
  32. 32. Assignments Sample Transcripts excerpts for Coding  What aspects of your home life has changed now when compared to pre -lockdown time when you used to work at workplace? 32
  33. 33. 33
  34. 34. Assignments Sample Transcripts excerpts for Coding  How would you compare your work-from-home experience with that of your spouse? 34
  35. 35. 35
  36. 36. Thank You 36