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How to Accelerate Product Results with Brainstorming tools?

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How to Accelerate Product Results with Brainstorming tools?

  1. 1. How to Accelerate Product Results Using Brainstorming Tools?
  2. 2. What is brainstorming about? Brainstorming is a mostly informal approach to solve problems with lateral thinking that encourages people to come up with their thoughts and ideas. Some ideas can be crafted into creative solutions to a problem, some of them can stimulate more ideas. It's believed that brainstorming sessions should avoid criticizing or rewarding ideas.
  3. 3. The advantages of brainstorming A group problem-solving session can be undermined by unhelpful behavior of participants. Brainstorming should provide an open and free environment that encourages everyone to participate. Group brainstorming sessions increase the richness of ideas explored. You can often find better solutions to the problems that you face. Product managers should start brainstorming with an open mind and a spirit of non-judgment. If you don't pay attention to this, the number and quality of ideas decrease.
  4. 4. Individual brainstorming According to some researches, individual brainstorming produces more and better ideas than group brainstorming sessions. It may happen, as groups are not always strict in following the rules of brainstorming. Sometimes bad behaviors can creep in because people pay so much attention to other people that they don't generate ideas of their own. During the individual brainstorm, you don't need to worry about other people's opinions and you can be more creative.
  5. 5. Group Brainstorming Here the main idea is: the more people you have, the more experience and creativity of all team members you'll get. When one person gets stuck with an idea, another member's creativity and experience can assist. You can develop ideas in greater depth with a group of people. Group brainstorming helps teams feel that they've contributed to the solution. However, don't organize big groups, 5-7 participants are usually most effective. How to make a brainstorming tool more effective?
  6. 6. Brainstorming environment The first thing you should care for as a product manager is to prepare the group. Set up a comfortable meeting environment: check the room and all the tools needed. Define who will participate in the meeting. Try to involve people from a wide range of disciplines. Invite team members, who have different thinking styles. It's rather convenient to appoint one person to record the ideas. Post your brilliant notes where everyone can see them: on flip charts or whiteboards, or use friendly Kanban boards that provide many product management tools.
  7. 7. Correct presentation of the problem Define and communicate the problem that you want to solve clearly. You should create the environment to generate as many ideas as possible and explain to all participants that this is the main objective. Give people plenty of time at the very start of the session. They should have a chance to write down their own ideas and then share these ideas and contribute.
  8. 8. Discussion's stream Guide the discussion in the way to develop other people's ideas, use them to create new ideas, welcome creativity. Encourage participants to develop their ideas and contribute and discourage anyone from criticizing. It's better to stick to one conversation at a time. Do not forget to let everyone have fun during brainstorming. Use thought experiments to generate unexpected and even crazy ideas. Sometimes they lead to great solutions.
  9. 9. The only thing you need to do after the following of these 3 stages is to act! Be sure, smart brainstorming will lead to the great product results. Brainstorming sessions will help you generate radical solutions to problems and encourage people to commit to the right solutions. Try to apply both individual and group brainstorming and don't forget to avoid criticism of ideas.
  10. 10. Thanks for your attention!

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