Workshop given by Tim Messerschmidt at Startup Highway in Vilnius.

1. Monetization For Startups
Startup Highway
Tim Messerschmidt
Developer Evangelist (EMEA)
@SeraAndroid

2. Who Am I?
Tim Messerschmidt,
Developer Evangelist
working for PayPal.
Android Developer
living in Berlin.
I ♥ Java, Ruby, CSS3,
HTML5 & JavaScript!

3. This talk will be about
- What is PayPal?
- Monetization
- How can we help?
- Questions

4. Innovation
... by solving problems

13. Enable
merchants to
sell online

14. Enable
customers to
buy online

15. Sender Receiver
Transaction

16. Sender Receiver
Transaction
Item /
Service

17. Secure
Easy
Fast

18. 128m
active users

19. 193
countries & regions

20. 25
supported currencies

21. 80
localized websites

22. Local Merchants
Big Mac Menu:
- Fries
- Ketchup
- Water
... keeping it healthy

23. 23

24. Digital Goods

25. Physical Goods

26. Physical Goods

27. • Subscriptions
• Freemium
• Affiliate NetworkS / Advertisement
• Revenues Sharing
• Ecommerce (Digital & Physical)
• Transaction-based fees
• Paid Apps
Monetization Models

28. Subscriptions

29. • Best strategy around if your business model
supports it
• No reliance on the customer having to remember
to pay
Examples:
• Charge fixed amounts based on a predefined
schedule
• Charge different amounts over time
Subscriptions

30. Billing
Agreements

31. Reference
Transaction

32. • Unlimited number of transactions and
amount that can be charged
– Like a Direct Debit agreement
• Much higher risk
– Higher access barriers for developers /
merchants
• Allows for one-click experience
– Each transaction triggers the API
Billing Agreements

34. Pre-Approvals

35. • Similar to subscription but more flexible
• Permission to charge the customer up to a
certain amount or maximum number of
transactions
• Good for risk since buyer sets his own limit
Pre-Approvals

36. Freemium

38. Cart Systems

40. Crowdfunding

42. The right tools
... for your problem
PayPal’s APIs

43. New and simple
transaction
focused API
REST API

44. US only
Europe can be tested already
Important

45. Payments in
< 10 seconds
PayPal Buttons

46. Adaptive
Payments
PayPal’s API

47. Sender Receiver
10 $
Simple Payments

48. Sender
Receiver
Receiver
Receiver
10 $
20 $
5 $
Parallel Payments

49. 2nd
Receiver
2nd
Receiver
2nd
Receiver
1st
Receiver
Sender
100 $
20 $
20 $
20 $
Chained Payments

50. 2nd
Receiver
2nd
Receiver
2nd
Receiver
1st
Receiver
Sender
100 $
20 $
20 $
20 $
Chained Payments

51. 2 ways
Backend or via SDK
Using PayPal On Mobile

52. Android SDK
Sample App:
• Sell a football jersey
• Fast Checkout
• Nice Interface

53. Present the
product & allow
to purchase it
Android SDK

54. Allow to pay via
PayPal or Card
Android SDK

55. The user enters
his credentials:
• Email
• Password
Android SDK

56. The user needs
to confirm his
payment...
Android SDK

57. ... and will be
presented a
confirmation of
his purchase
afterwards.
Android SDK

58. What if the user
doesn’t want to use
PayPal or doesn’t
have an account?

59. Accept credit
cards in your
application
manually or...
Android SDK

60. ... via image
recognition
technology in
your app!
Android SDK

61. iOS SDK

62. Implementation
In 10 minutes

64. Your app needs to
communicate with
a server to verify
payments

65. Criteria to use to
verify payments:
bit.ly/19FIis6

66. {
"proof_of_payment": {
"rest_api": {
"state": "approved",
"payment_id": "API-PAYMENT-ID-1843"
}
},
"payment": {
"short_description": "Paris SG Jersey",
"amount": ”59.99",
"currency_code": "USD"
},
"client": {
"platform": "Android",
"paypal_sdk_version": "1.0.2",
"environment": "live",
"product_name": "PayPal Android SDK"
}
}
REST-API proof of payment: Adaptive Payments proof of payment:
{
"proof_of_payment": {
"adaptive_payment": {
"pay_key": "AP-70M68096ML426802W",
"payment_exec_status": "COMPLETED",
"timestamp": "2013-02-20T00:26:25Z",
"app_id": "APP-91B933855X481767M"
}
},
"payment": {
"short_description": "Paris SG Shirt",
"amount": "59.99",
"currency_code": "USD"
},
"client": {
"platform": "Android",
"paypal_sdk_version": "1.0.2",
"environment": "live",
"product_name": "PayPal Android SDK"
}
}

67. Somebody did that
work for you:
bit.ly/19FHQde

68. Painless Payments for Droids
Tim Messerschmidt
Identity

69. Login with...
Google Facebook Twitter

70. ... or PayPal.
Login with...

71. Painless Payments for Droids
Tim Messerschmidt
Summarizing Authentication

72. Log In with PayPal
OpenID Connect

73. Log In via
PayPal in the
browser or a
WebView.

74. Name
Email
Date of Birth
Locale
Time Zone
Address
Gender
Language
Phone Number
Verified Account
Creation Date
Your Identity

75. Verified Data
Trusted Identity Provider

76. No need to (re-)enter
your password after
logging in
Seamless Checkout

77. Summarizing Identity

78. Documentation
developer.paypal.com
Information

79. Open Source
GitHub.com/paypal
Information

80. Questions?

81. Thanks!
Tim Messerschmidt
@SeraAndroid
tmesserschmidt@paypal.com
SlideShare.com/paypal