Design as a discipline deserves a seat at the strategic level.
We as designers are probably the biggest barrier preventing that.
As presented at UXcamp Europe '17, how to ramp up the design profession.
7. “Design is not just what it looks like and feels
like. Design is how it works.”
-Steve Jobs
“Your most unhappy customers are your
greatest source of learning.”
– Bill Gates
“Design is a solution to a problem.
Art is a question to a problem.”
-John Maeda
“The value is in what gets used,
not in what gets built.”
– Kris Gale
“No matter how good the team… if we’re not
solving the right problem, the project fails.”
-Woody Williams
“My biggest regrets are the moments that I let a
lack of data override my intuition on what’s best
for our customers.”
– Andrew Mason
“The essence of strategy
is choosing what not to do.”
– Michael Porterer
“There is no design without discipline.
There is no discipline without intelligence.”
-Massimo Vignelli
8. “Design is not just what it looks like and feels
like. Design is how it works.”
-Steve Jobs
“There is no design without discipline.
There is no discipline without intelligence.”
-Massimo Vignelli
“Your most unhappy customers are your
greatest source of learning.”
– Bill Gates
“Design is a solution to a problem.
Art is a question to a problem.”
-John Maeda
“The value is in what gets used,
not in what gets built.”
– Kris Gale
“My biggest regrets are the moments that I let a
lack of data override my intuition on what’s
best for our customers.”
– Andrew Mason
“The essence of strategy
is choosing what not to do.”
– Michael Porterer
“No matter how good the team… if we’re not
solving the right problem, the project fails.”
-Woody Williams
Design Product
9. Product designers Product owners
Solve problems ✓ ✓
Use visual aids to imagine solutions
to a problem ✓ ✓
Use an iterative approach
to solve problems ✓ ✓
Rely (or should) on user feedback
and data to build solutions ✓ ✓
Think Steve Jobs is a demi-god ✓ ✓
Have ownership of design ✓ ✕
Have ownership of product ✕ ✓