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presents
Idea Growers vs. !
Idea Killers
or How to Communicate Without Squashing
What-Could-Be-Great Ideas
–William Bernbach
“An idea can turn to dust or magic, depending
on the talent that rubs against it. ”
Idea Growers
Phrases that Allow an Idea to Continue Exploring Possibilities
"What are all the possibilities?"
Idea Grower
"How could ___ influence that?"
Idea Grower
"What would happen if...?"
Idea Grower
“Couldn’t we improve this by…?"
Idea Grower
“Wouldn't it be awesome if...?"
Idea Grower
“How many ways could…?"
Idea Grower
“What if we didn't have to consider __?"
Idea Grower
“With whom could we collaborate on this?"
Idea Grower
“If we were
[our competitor/a startup/an inventor/a billionaire],
how would our approach change?"
Idea Grower
“How does this differ from
the expected approach?"
Idea Grower
Idea Killers
Phrases that Stop an Idea
“Already tried it."
Idea Killer
“Someone else has done that.”
Idea Killer
“That sounds crazy.”
Idea Killer
“I don’t like it.”
Idea Killer
“We don't have time to...”
Idea Killer
“That sounds like it would take a ton of time.”
Idea Killer
“That sounds like it would be too expensive.”
Idea Killer
“That sounds like a legal nightmare.”
Idea Killer
“That sounds too risky.”
Idea Killer
“That’s not important.”
Idea Killer
“Maybe under different conditions...”
Idea Killer
“Impossible.”
Idea Killer
“It's good enough.”
Idea Killer
Idea Growers
Generally Questions
Idea Killers
Generally Statements
vs.
–Steven Spielberg
“All good ideas start as bad ideas.
That’s why it takes so long.”
Learn more at PeopleKit.co
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Idea Growers vs. Idea Killers: How to Communicate Without Squashing What-Could-Be-Great Ideas

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The first time an idea pops into someone's head during a brainstorm, it's virtually never flawless. Yet we oftentimes throw these growing ideas away too quickly and seek out what sounds instantaneously perfect. All ideas need to be nurtured to some extent, and how you react to the initial flawed concept sets the tone for whether others will continue to explore and tweak it.

Do you give each idea enough consideration, or kill it before it's even had a chance to grow? Here are some "Idea-Growing" and "Idea-Killing" phrases to keep in mind during your next brainstorm.

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Idea Growers vs. Idea Killers: How to Communicate Without Squashing What-Could-Be-Great Ideas

  1. presents
  2. Idea Growers vs. ! Idea Killers or How to Communicate Without Squashing What-Could-Be-Great Ideas
  3. –William Bernbach “An idea can turn to dust or magic, depending on the talent that rubs against it. ”
  4. Idea Growers Phrases that Allow an Idea to Continue Exploring Possibilities
  5. "What are all the possibilities?" Idea Grower
  6. "How could ___ influence that?" Idea Grower
  7. "What would happen if...?" Idea Grower
  8. “Couldn’t we improve this by…?" Idea Grower
  9. “Wouldn't it be awesome if...?" Idea Grower
  10. “How many ways could…?" Idea Grower
  11. “What if we didn't have to consider __?" Idea Grower
  12. “With whom could we collaborate on this?" Idea Grower
  13. “If we were [our competitor/a startup/an inventor/a billionaire], how would our approach change?" Idea Grower
  14. “How does this differ from the expected approach?" Idea Grower
  15. Idea Killers Phrases that Stop an Idea
  16. “Already tried it." Idea Killer
  17. “Someone else has done that.” Idea Killer
  18. “That sounds crazy.” Idea Killer
  19. “I don’t like it.” Idea Killer
  20. “We don't have time to...” Idea Killer
  21. “That sounds like it would take a ton of time.” Idea Killer
  22. “That sounds like it would be too expensive.” Idea Killer
  23. “That sounds like a legal nightmare.” Idea Killer
  24. “That sounds too risky.” Idea Killer
  25. “That’s not important.” Idea Killer
  26. “Maybe under different conditions...” Idea Killer
  27. “Impossible.” Idea Killer
  28. “It's good enough.” Idea Killer
  29. Idea Growers Generally Questions Idea Killers Generally Statements vs.
  30. –Steven Spielberg “All good ideas start as bad ideas. That’s why it takes so long.”
  31. Learn more at PeopleKit.co

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