Plan digital advertising strategies well in advance of the holiday season. Create a detailed marketing calendar and coordinate campaigns to ensure consistency. Conduct thorough research and testing to develop highly creative ads and landing pages that will stand out among competitors. Closely monitor campaign performance, adjust budgets and strategies accordingly, and utilize promotions, mobile optimization, and expanded reach to maximize sales during this competitive period.

1. DIGITAL ADVERTISING
TIPS FOR Holiday Season
Our gift for small businesses. You're welcome :)

2. Plan Ahead. I mean, yeah, get
your strategy done really early.

3. Marketing Calendar will
Save Your Life
Coordinate All Your Campaigns.
Make Sure Everyone is on the Same Page.

4. Be Super Extra Creative
Holiday season advertising is very competitive.
Do lots of research and brainstorm awesome
ideas for your ad copy and creative materials so
you can stand out from the competitors.
It's never an easy task

5. Double...no..Triple Check
Negative Keywords
Your ads should not show up for irrelevant search
queries. Especially in such a competitive season,
you do not want to waste your budget on
useless keywords.

6. Test! Test! Test! For The Success
Test how your campaigns function.
Test landing pages and call-to-actions.
Test which ads drive more traffic and have a
better conversion rate.

7. Plan & Adjust Your Budget
Have a budget plan and be up to date. Adjust your budget
for campaigns whenever you need to. In the holiday season,
it's fast-paced in advertising. You want to be responsive to
your competitors' strategy as well as your campaign
performance.
You have a
better way to
waste your
money, buddy.

8. Play with Promotion
In holiday season, everyone wants sales. So...give them some
great deals!

9. Mobilize Your Strategy
Mobile shopping is HUGE. Modify your campaign to target
those mobile shoppers. A mobile friendly landing page can
help you earn lots conversion and sales.

10. Push the Reach, like...really hard
Probably not the best
place for advertising.

11. Have a Checklist
So you won't miss any important to-tos.
DOWNLOAD OUR
PRE-HOLIDAY
ADWORDS CAMPAIGN
CHECKLIST NOW