Here's some mobile marketing statistics that marketers & advertisers should care about. They will also change your perspective on how you think about your mobile audience.

1. MOBILE
MARKETING STATS
THAT YOU NEED TO
KNOW
Here's some key mobile statistics that marketers
& advertisers should care about. They will also
change your perspective on how you think about
your mobile audience...

2. THERE ARE 3.65
BILLION UNIQUE
MOBILE USERS,
WORLDWIDE.
WeAreSocialSingapore, 2015

3. THERE ARE
1.68 BILLION ACTIVE
MOBILE SOCIAL
MEDIA ACCOUNTS IN
THE WORLD.
WeAreSocialSingapore, 2015

4. MOBILE VIDEO
ACCOUNTED FOR
55% OF MOBILE
DATA USAGE.
Cisco, 2015

5. 80% OF INTERNET
USERS USE
SMARTPHONES TO
SEARCH THE
INTERNET.
SmartInsights, 2015

6. MOBILE AD SPEND
WILL TOP $100
BILLION
WORLDWIDE BY
2016.
eMarketer, 2015

7. 76% OF MILLENNIALS
CONSIDER
THEMSELVES
SOMEWHAT ADDICTED
TO THEIR PHONE.
Invoca, April2016

8. 55% OF MOBILE
USERS TEXT
WHILE WALKING
ONCE A WEEK.
Invoca, April2016

9. 34% OF MOBILE
USERS DROP THEIR
PHONE AT LEAST
ONCE A WEEK.
Invoca, April2016

10. 51% OF MOBILE
USERS SAY THEY
CHECK THEIR
PHONE 3X A DAY.
Invoca, April2016

11. 36% OF PEOPLE MAKE
PURCHASES USING
THEIR PHONE AT LEAST
A FEW TIMES A
MONTH.
Invoca, April2016

12. 51% OF MOBILE USERS
USE A SEARCH ENGINE
TO FIND A BUSINESS
NUMBER.
Invoca, April2016

13. MOBILE USERS ARE 2X
AS LIKELY TO CALL A
BUSINESS THAN FILL
OUT AN ONLINE FORM.
Invoca, April2016

14. 74% OF CALLERS SAY
THEY ARE LIKELY TO
CHOOSE ANOTHER
BUSINESS AFTER A
NEGATIVE EXPERIENCE
OVER THE PHONE.
Invoca, April2016

15. STAY ON TOP OF
THE ALL THE LATEST
NEWS IN DIGITAL BY
VISITING OUR BLOG:
WWW.PEPPERGANG.COM/BLOG