How to Create a Content Map
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Presented at Future M here is a diagram on how to create your very own content map.
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How to Create a Content Map
- 1. Step 1. Conduct a content audit. Step 2. Place assets in open cells under what assets do we have for each stage of the sales cycle. education Persona 1 2 3 4 5 6 7 How Engaged? 1-5 Scale Available Assets Step 3. Check in with your sales team. solution suggestion Assets Needed How Engaged? 1-5 Scale Available Assets Assets Needed vendor selection How Engaged? 1-5 Scale Available Assets Assets Needed Step 4. Start to fill in the gaps. implementation How Engaged? 1-5 Scale Available Assets Assets Needed