Life on Demand:
Participant Behaviors and Social Engagement
performics.com
blog.performics.com
@performics
78%
73%
47%
57%
46%
28%
26%
22%
9%
60%
58%
50%
How dependent are you
on each of the following?
Device Dependence
mobile
65%
laptop
42%
desktop
57%
tablet
18%
18-29 30-49 50+
television
First Daily Use of Media
20%
20%
11%
3%
3%
56%
52%
60%
26%
16%
mobile
newspaper
First 5 Minutes First Hour
tablet
desktop
Log in to
social networks 74% 35% 16%
Read
the news 65% 21% 14%
Check the
weather forecast 55% 37% 11%
desktop
mobile
tablet
banking
order food
64%
transport info
book doctor
50%
book exercise
personal care
21%
55%
restaurants
travel info
51%
Expected Mobile Device Capabilities
Call Me, Maybe?
Trend Spotting
16%
29%
16%
47%
29%
26%
33%
21%
21%
20%
48%
58%
31%
46%
26%
24%
41%
27%
23%
22%
48%
64%
36%
47%
38%
46%
37%
45%
35%
34%
37%
29%
22%
40%
33%
34%
38%
35%
28%
35%
35%
25%
Books
Business
Education
Email
Entertainment
Finance
Games
Health & Fitness
Lifestyle
Medical
Music
Navigation
News
Photo & Video
Productivity
Reference
Social Networking
Sports
Travel
Utilities
Weather
mobile
Device Preference
tablet
51%
Check/send
email 86% 38% 15%
can’t text can’t call
anyone’s phone number
Faced with mobile phone“separation”,
primary concerns are:
Forget Me Not!
Not being able to
make/receive voice calls
41%
send/receive texts
Not being able to
24%
Not knowing
%14
Not having GPS
or a map app
4%
If you forget your mobile phone,
which concerns you most?
AGE
34%
71%
Daily Activities – By Device
28%
37%
18–29
AGE
46%
19%
30–49
51%
13%
50+
All data from Performics 2012 Life on Demand Study — Part 2
Questions? Email marketing@performics.com
How has mobile technology changed your life?