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10 Trends to
Shape 2016 for
Online
Retailers
www.perpetto.com
eCommerce
Continues To
Grow
WORLDWIDE GROWTH
eCommerce is rapidly changing the
retail industry. The growth rates are
remarkable and 2016 will not make an
exception.
www.perpetto.com
Mobile Revenue
Will Catch Up
With Desktop
MOBILE REIGN
Smartphone and tablet users become a
constant opportunity for retailers.
Shopping can happen anywhere,
anytime.
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Online Becomes
More Customer-
Centric Than Ever
PERSONALIZATION
Full-service shopping experience is a
customer expectation. Behavior has
shifted towards individualization of
offers and content.
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Delivery
Optimization
THE "NOW" DEMAND
It is essential that retailers deliver
better, even free shipping, same-day
service and free return delivery.
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Big Data And
Actionable
Analytics
EVERY CLICK IS DATA
Real-time actionable analytics are
to take over and empower retailers
to capitalize on their vast data.
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Millennials Are
The King
POWER OVER SHOPPING
Tech-savvy millennials have the best
purchasing power, being the group to
have more spending power than any
other generation.
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Social And
Shopping
Become One
DIRECT PURCHASES
Retailers should engage, driving the
conversation and delivering product
information straight to the consumer
via social channels & buying options.
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Multi-Channel
Shopping
ONE PURCHASE CYCLE
Consumers want smooth interactions
across all channels, and providing that
will be one of the biggest challenges that
retailers face in the near future.
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Online Loyalty
Programs
PERSONAL TREAT
Loyalty programs will boost, providing
better retention and brand loyalty,
delivered through personal offers,
exclusive sales, promotions, ratings.
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Bonus Tip
HOT CATEGORIES
Activewear, baby products, home décor
and a few more to discover at
www.perpetto.com/blog
Hey! Grab the full paper
with more data at:
bit.ly/Free10TrendsDownload
and start reinventing
your online business!
www.perpetto.com

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10 Trends to Shape 2016 for Online Retailers