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Smartphone Street Observer – June 2014 @personae_ulab #streetObserver
Hand says everything!
presents
Smartphone Street
Obs...
Smartphone Street Observer – June 2014 @personae_ulab #streetObserver
Smartphone is in vogue
in FranceIn 2013, there are a...
Smartphone Street Observer – June 2014 @personae_ulab #streetObserver
New ways people hold
and touch
Human evolution is no...
Smartphone Street Observer – June 2014 @personae_ulab #streetObserver
 How do they really use their phone and what for
sp...
Smartphone Street Observer – June 2014 @personae_ulab #streetObserver
Methodology
Smartphone Street Observer – June 2014 @personae_ulab #streetObserver
Methodology
Main area of observations
and interviews...
Smartphone Street Observer – June 2014 @personae_ulab #streetObserver
Sample
Smartphone Street Observer – June 2014 @personae_ulab #streetObserver
observations
1024
interviews
506
includingLeft-hande...
Smartphone Street Observer – June 2014 @personae_ulab #streetObserver
Unrepresentative sample in terms
of age
Base : 506
S...
Smartphone Street Observer – June 2014 @personae_ulab #streetObserver
Smartphone brands
Screen size
Base : 506
1 32
40%
27...
Smartphone Street Observer – June 2014 @personae_ulab #streetObserver
How do
people hold their
smartphone ?
Smartphone Street Observer – June 2014 @personae_ulab #streetObserver
1,2,3,… on your
smartphone !
Take 15 seconds and won...
Smartphone Street Observer – June 2014 @personae_ulab #streetObserver
It’s not that easy!
It’s difficult to think about on...
Smartphone Street Observer – June 2014 @personae_ulab #streetObserver
5 principaux modes d’interaction
Base : 1024.
5 prin...
Smartphone Street Observer – June 2014 @personae_ulab #streetObserver
7 assumptions
compared with
facts
Smartphone Street Observer – June 2014 @personae_ulab #streetObserver
Screen size
Place
ENVIRONMENTAge, Sex,
handedness
5 ...
Smartphone Street Observer – June 2014 @personae_ulab #streetObserver
5 principaux modes d’interaction7 assumptions compar...
Smartphone Street Observer – June 2014 @personae_ulab #streetObserver
The way of holding smartphone varies with generation...
Smartphone Street Observer – June 2014 @personae_ulab #streetObserver
Hands used to hold the smartphone are also
used to t...
Smartphone Street Observer – June 2014 @personae_ulab #streetObserver
Novices use unusual fingers and experiment
various w...
Smartphone Street Observer – June 2014 @personae_ulab #streetObserver
The largest devices need two handed use
60% of users...
Smartphone Street Observer – June 2014 @personae_ulab #streetObserver
When people are walking, they use one hand
54,30% of...
Smartphone Street Observer – June 2014 @personae_ulab #streetObserver
If the activity needs precision, people use more
fre...
Smartphone Street Observer – June 2014 @personae_ulab #streetObserver
Left-handers naturally use left-hand when they
are r...
Smartphone Street Observer – June 2014 @personae_ulab #streetObserver
Hand says everything!
Smartphone Street
Observer
@pe...
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Smartphone Street Observer (english version)

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Smartphone Street Observer is the first in situ observation indicator of smartphone users in France. We go beyond what people say in surveys: the best way to gather more data. And the interviews we made brang us more content and explanations about how people hold their smartphone.

Publié dans : Mobile
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Smartphone Street Observer (english version)

  1. 1. Smartphone Street Observer – June 2014 @personae_ulab #streetObserver Hand says everything! presents Smartphone Street Observer @personae_ulab #streetObserver Nantes - France June 2014
  2. 2. Smartphone Street Observer – June 2014 @personae_ulab #streetObserver Smartphone is in vogue in FranceIn 2013, there are as many smartphone users as users of mobile phones.* Smartphone penetration rate is on the rise : one person in two says that he or she will likely buy a smartphone in the following months rather than other connected items.* *Deloitte’s study with online IPSOS questionnaire in which 2000 persons participated in June 2013.
  3. 3. Smartphone Street Observer – June 2014 @personae_ulab #streetObserver New ways people hold and touch Human evolution is not so fast : users have still two hands and ten fingers. Therefore, they have to shift the way in which they are usually holding their phone. Nowadays, smartphones and other mobile devices are increasingly different : the screens are larger and larger and people touch any part of it to provide input with touchscreens. Past years, only one study about how users hold their smartphone was carried out. In 2013, Steven Hoober made more than 1000 observations in american and canadian airports and also in the streets. However, he did not gather informations about users themselves such as their age, their activity, if the person was left-handed or right-handed,…). We go beyond observations !
  4. 4. Smartphone Street Observer – June 2014 @personae_ulab #streetObserver  How do they really use their phone and what for specifically ?  How do they hold their smartphone and touch the screen or buttons ?  What are users doing ?  What type of smartphone do they use ?  What are personas ? Dix a priori à l’épreuve du terrain Smartphone Street Observer First in situ observation indicator of smartphone users… Personae User Lab met users in their daily life when they were standing in the streets, walking, waiting for a bus,… Discover how do users hold their smartphone and touch the screen and why they choose one way or another!
  5. 5. Smartphone Street Observer – June 2014 @personae_ulab #streetObserver Methodology
  6. 6. Smartphone Street Observer – June 2014 @personae_ulab #streetObserver Methodology Main area of observations and interviews Main place of interviews Secondary places of interviewsBase : 1024. Days of fieldwork 20 Time slots 3 Two main sorts of place Street Tram/Bus Stop One city : Nantes (France)
  7. 7. Smartphone Street Observer – June 2014 @personae_ulab #streetObserver Sample
  8. 8. Smartphone Street Observer – June 2014 @personae_ulab #streetObserver observations 1024 interviews 506 includingLeft-handers 11% 86% Ambidextrous 3% Representative sample of french distribution right-handers/left-handers Base : 506 Sample Base : 1024 * Study about Smartphone penetration in France (Google – Q1 2013) and french population in 2013 (INSEE – estimate at the end of 2013). 47% 53% 48% 52% Our sample Smartphone users in France* Quasi representative sample of smartphone users in France depending on the gender Right-handers
  9. 9. Smartphone Street Observer – June 2014 @personae_ulab #streetObserver Unrepresentative sample in terms of age Base : 506 Sample 55+ years 55% 27% 10% 4% 15-24 years 25-34 years 35-44 years 45-54 years 4% 25% 23% 21% 14% 17% Our sample Smartphone users in France* Source : http://bit.ly/1qztJzY Even if young people are over represented in our sample, the hierarchy based on age is close to the reality. * Study about Smartphone penetration in France (Google – Q1 2013) and french population in 2013 (INSEE – estimate at the end of 2013).
  10. 10. Smartphone Street Observer – June 2014 @personae_ulab #streetObserver Smartphone brands Screen size Base : 506 1 32 40% 27% 8% Nokia : 6% / LG : 4% / HTC : 4% / Others :11% 3,5’’ 4’’ 60% 70%of users have their smartphone for more than 6 months 4% 36% Smartphones Sources : 1.http://bit.ly/1mVWtzm 2.ttp://bit.ly/1nSQdsx 3.http://bit.ly/WhH0Q4 4.http://bit.ly/1oQLa8p 5.http://soc.att.com/1rwiEwv 6.http://bit.ly/1nEcohb
  11. 11. Smartphone Street Observer – June 2014 @personae_ulab #streetObserver How do people hold their smartphone ?
  12. 12. Smartphone Street Observer – June 2014 @personae_ulab #streetObserver 1,2,3,… on your smartphone ! Take 15 seconds and wonder how do you hold your smartphone when you are writing texts.
  13. 13. Smartphone Street Observer – June 2014 @personae_ulab #streetObserver It’s not that easy! It’s difficult to think about one’s own gestures when it has become an automatic reflex. In situ observations are absolutely necessary in order to understand real uses. You must have taken your smartphone to simulate texting or remember a past action with your smartphone to answer.
  14. 14. Smartphone Street Observer – June 2014 @personae_ulab #streetObserver 5 principaux modes d’interaction Base : 1024. 5 principal ways of holding a smartphone A B C D E 33% 25% 13% 10% 7% B
  15. 15. Smartphone Street Observer – June 2014 @personae_ulab #streetObserver 7 assumptions compared with facts
  16. 16. Smartphone Street Observer – June 2014 @personae_ulab #streetObserver Screen size Place ENVIRONMENTAge, Sex, handedness 5 principaux modes d’interaction7 assumptions compared with facts For each of those ventured several criterias (written in italic on the opposite graph), we have ventured an hypothesis concerning its impact on how the user interacts with his smartphone. The following results are only a part of Personae User Lab’s study. The institute has moved beyond « true and false » game : you may discover in the complete version detailed results, stories from the field and ergonomics but also design lessons. SMARTPHONE USER Months of smartphone use Posture Activity Let’s go !
  17. 17. Smartphone Street Observer – June 2014 @personae_ulab #streetObserver 5 principaux modes d’interaction7 assumptions compared with facts 1. The way of holding smartphone varies with generation. 2. Hands used to hold the smartphone are also used to touch the screen or buttons. 3. Novices use unusual fingers and experiment various ways of holding a smartphone. 4. The largest devices need two handed use. 5. When people are walking, they use one hand. 6. If the activity needs precision, people use more frequently two hands. 7. Left-handers naturally use left-hand when they are reading on their smartphone.
  18. 18. Smartphone Street Observer – June 2014 @personae_ulab #streetObserver The way of holding smartphone varies with generation. Method E and other methods have been observed among older users VS Methods A and B among young users. Source : http://anh.eva.vn/upload/2-2013/images/2013-06-20/1371699983-mistakes_of_our_parents_image.jpg 1 BAE
  19. 19. Smartphone Street Observer – June 2014 @personae_ulab #streetObserver Hands used to hold the smartphone are also used to touch the screen or buttons. Among 35 years old and younger people, if one hand is used to hold the smartphone, this hand is also used to interact whereas people older than 35 tend to use two hands to hold their smartphone but use only one hand to touch the screen or buttons. 2 Source : http://mingxwang.files.wordpress.com/2013/10/dsc02821_800w.jpg?w=700&h=&crop=1
  20. 20. Smartphone Street Observer – June 2014 @personae_ulab #streetObserver Novices use unusual fingers and experiment various ways of holding a smartphone. 100% of people who have owned their smartphone for less than 3 months use their index or their thumb (typical use). 3 Sources : 1.http://bit.ly/WhIOsr 2.http://bit.ly/1lbIlxl 3.http://bit.ly/1r8N2hd 4.http://bit.ly/1sxfX0i
  21. 21. Smartphone Street Observer – June 2014 @personae_ulab #streetObserver The largest devices need two handed use 60% of users who have a large smartphone’s screen (more than 4 inches) use two hands whereas 50% of those who have a smaller smartphone’s screen (between 3,5 and 4 inches) use two hands. Source : http://images.tmcnet.com/tmc/misc/articles/Image/2013/mcwSamsung8b.jpg 4
  22. 22. Smartphone Street Observer – June 2014 @personae_ulab #streetObserver When people are walking, they use one hand 54,30% of people that we observed touching their screen and walking used one hand. 5 Sources : 1.http://bit.ly/1nSUvzV 2.http://bit.ly/1tdMKoW 3.http://bit.ly/Ufae0r 4.http://bit.ly/1tdMaY2 5.http://bit.ly/1wDSmZx 6. http://bit.ly/1oQOVuo 7.http://bit.ly/1mW15Wc
  23. 23. Smartphone Street Observer – June 2014 @personae_ulab #streetObserver If the activity needs precision, people use more frequently two hands. Writing often needs two-handed use (for ¾ of smartphone users). Orienting oneself and playing needs more frequently two-handed use than research/reading. Source : http://www.portalpv3.com.br/wp-content/uploads/2013/09/smartphone-portal-progvacas-pv3.jpg 6
  24. 24. Smartphone Street Observer – June 2014 @personae_ulab #streetObserver Left-handers naturally use left-hand when they are reading on their smartphone. 64% of left-handers touch the screen and buttons only with their right hand. 7% of right-handers touch the screen with their left hand. 7 Source : http://www.selfmatic.be/docs/images/products/domotique/iPhone2.jpg
  25. 25. Smartphone Street Observer – June 2014 @personae_ulab #streetObserver Hand says everything! Smartphone Street Observer @personae_ulab #streetObserver contact@personae- userlab.com In order to receive the complete study in September :

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