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HOW TO NAIL MICRO-SEGMENTATION FOR MASSIVE GROWTH

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HOW TO NAIL MICRO-SEGMENTATION FOR MASSIVE GROWTH

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Looking to grow your eCommerce business? Customer Micro-segmentation can lead the way! These strategies are often seen to garner some serious increase in sales and revenue for your eCommerce business. Find out more in this slidedeck!

Looking to grow your eCommerce business? Customer Micro-segmentation can lead the way! These strategies are often seen to garner some serious increase in sales and revenue for your eCommerce business. Find out more in this slidedeck!

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HOW TO NAIL MICRO-SEGMENTATION FOR MASSIVE GROWTH

  1. 1. W W W . P E R Z O N A L I Z A T I O N . C O M for massive growth MICRO-SEGMENTATION How to nail
  2. 2. Customer Micro-segmentation is a foremost form of segmentation that categorizes consumers into specific audience sections to make marketing efforts more relevant and targeted. 
  3. 3. In contrary to traditional Macro-segmentation, where there is hardly room for individual taste monitoring, micro-segmentation addresses the customers on a 1-to-1 basis.
  4. 4. Micro-segmentation utilizes the customer information gathered to improve communications and increase customer loyalty and engagement.
  5. 5. HOW DOES CUSTOMER SEGMENTATION WORK?
  6. 6. demographics, geography, customer behavior, lifestyle  Segmentation narrows down customers by
  7. 7. When segmentation strategies are applied on a micro level, it is often seen to garner some serious increase in sales and revenue.
  8. 8. To implement a successful segmentation strategy, you must answer these: How does my product satisfy a business need? Is my product offering relatable to the target buyers? Is my target audience likely to buy my products or services? Can I identify additional target audience or buyers in the market who are likely to purchase my offering with the micro-segmentation?
  9. 9. THE TRADITIONAL SEGMENTATION
  10. 10. The traditional way of segmentation would require you to take some actions before you consider micro-segmentation. 
  11. 11. Research the available market data Conduct a research on the qualitative and quantitative customer buying process.
  12. 12. Identify attributes that describe your best customers in the market.
  13. 13. Develop a model which will identify potential customers with similar attributes as your best customers
  14. 14. Orient your sales and marketing strategies to align with the new micro-segments.
  15. 15. In micro-segmentation, these aforesaid measures need not be followed, as it is possible to track every online customers’ click-stream data in real time to gather the information that is required. 
  16. 16. In doing so, it is possible to eliminate traditional market researches and lengthy segmentation modeling practices.
  17. 17. Perzonalization for micro- segmentation In today’s eCommerce industry, the tastes and behaviors of online shoppers are constantly evolving. 
  18. 18. All eCommerce businesses feel the need of a robust customer micro-segmentation approach to profile online shoppers. 
  19. 19. Our algorithm tracks the online visitors in real time and matches the visitors with similar taste profiles by placing them in the same micro-segments.
  20. 20. A certain preference of user A in a particular micro-segment enables us to help user B in the same micro-segment. 
  21. 21. If user A and B were to shop together in the physical retail, then they would be in a position to recommend personalized products to each other.
  22. 22. What we do is, we use our micro-segmentation data to act like an AI powered sales rep or a good personal shopping assistant to help the confused online shoppers.
  23. 23. Our solutions enable you to design and launch targeted cross-channel campaigns – such as email marketing campaigns.
  24. 24. T H A N K Y O U L O O K I N G F O R M O R E C O N T E N T O N E C O M M E R C E ? C L I C K T O D I S C O V E R

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