An eCommerce app is a tool that is developed for the purpose of serving online stores' various needs. If you are an online merchant, it's likely that you'll need help with marketing, logistics, accounting etc. In this presentation, you'll get an insight on methods you may use while choosing your 1st eCommerce app. Looking for interesting content on SMB e-commerce and personalization? Visit --> www.perzonalization.com/e-commerce-personalization-resources/ --> www.perzonalization.com/blog/ --> twitter.com/perzonalization

1. How to select your
1st eCommerce app
A G U I D E F O R S M B O N L I N E M E R C H A N T S

2. What is an eCommerce app?
An eCommerce app is a tool that is
developed for the purpose of serving
online stores' various needs. If you are
an online merchant, it's likely that
you'll need help with marketing,
logistics, accounting etc.
An eCommerce app can help you speed
up your payment processes, acquire
more customers, re-new your
eCommerce websites or in any aspect
of your business.

3. What is the mostly used
business model by these apps?
Most of the eCommerce apps are
subscription based meaning that there
is no upfront costs and you only pay a
monthly usage fee.
In today's eCommerce environment,
most of the app business is tied
towards the app stores of eCommerce
platforms ie. Shopify app store,
Wordpress plugin store, Magento
extension marketplace.

4. How to select your vendor
if you're looking for an
eCommerce app?

5. 01
Steps of the selection
process
Target setting
Vendor Review02
03
04
05
Short-listing
Trial
Decision

6. target
setting
You first need to set your
targets.
What do you expect to get out
of an eCommerce app? Increase
sales, smoothen some
processes, add a new
functionality on top of your
eCommerce website ?
If you set your target then it
may be easier for you to manage
your expectations from the app.
#1

7. vendor
review
In every single category, you may
see many different vendors.
The app stores usually list user
reviews or number of downloads
for every single app. In some app
stores, some apps are featured and
appear on banners or on
newsletters.
Using these resources and
checking the app's own website,
you can gain an overall
understanding of the developer
companies.
#2

8. short
listing It always helps to form a small
list including 3 possible vendors
at most.
While creating this list, evaluate
the pros and cons of different
apps and gather the ones that
suit most of your needs.
#3

9. trialAfter forming your short-list, you
could start trying the apps on your
list.
Luckily, most of the eCommerce
apps offer a free trial ranging from
14 days to 30 days so you could
comfortably install the apps and
see how they perform during the
trial period.
#4

10. decision
After the free trial, it's time for you
to decide on which app to use.
Review the performance, ease of
usage, reporting, price, terms and
conditions and cancellation policies
before making your decision.
It may also be a good tactic to send
a small support e-mail to the vendor
asking for help.
By this, you may also check the
customer support capabilities of
your potential vendor.
#5

11. thanks for
your time!
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