Digital marketing for pet people may 2012 - influencers

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Who are your influencers & how to you reward them?

Business News & Politics

Working with influencers
Digital Marketing for Pet People
May 2012 Seminar

17 May 2012

1

www.freshnetworks.com

Thinking about influence…

2

www.freshnetworks.com

Knowing which influencers to target

Popularity

A-List Magic Long Tail
Middle

Influencers

3

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How to incentivise?

4

www.freshnetworks.com

How to incentivise?
• Access to experts
• Access to products and information
• Recognition
• Better skills knowledge
• Kudos / feel special
• Training
• Beta testing and free trials
• Promotion of their own businesses

And remember it is a two-way relationship.
Both parties must benefit.
5

www.freshnetworks.com

A few links
Download our report on Social Media Influencers:
• www.freshnetworks.com/blog/2010/12/freshnetworks-social-media-influencers-2010-report-download/

Download our report on Social Media Monitoring Tools:
• www.freshnetworks.com/blog/2010/06/social-media-monitoring-review-download-the-final-report/

Article on the importance of the offline in social media influence
• www.freshnetworks.com/blog/2012/03/social-media-and-influence-dont-forget-the-offline/

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www.freshnetworks.com

Contact

FreshNetworks
Kingsbourne House
229 – 231 High Holborn
London, WC1V 7DA

T: 0207 692 4376
E: info@freshnetworks.com
W: www.freshnetworks.com
@FreshNetworks

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© Copyright FreshNetworks 2012
www.freshnetworks.com

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Digital marketing for pet people may 2012 - influencers

1. Working with influencers Digital Marketing for Pet People May 2012 Seminar 17 May 2012 1 www.freshnetworks.com

2. Thinking about influence… 2 www.freshnetworks.com

3. Knowing which influencers to target Popularity A-List Magic Long Tail Middle Influencers 3 www.freshnetworks.com

4. How to incentivise? 4 www.freshnetworks.com

5. How to incentivise? • Access to experts • Access to products and information • Recognition • Better skills knowledge • Kudos / feel special • Training • Beta testing and free trials • Promotion of their own businesses And remember it is a two-way relationship. Both parties must benefit. 5 www.freshnetworks.com

6. A few links Download our report on Social Media Influencers: • www.freshnetworks.com/blog/2010/12/freshnetworks-social-media-influencers-2010-report-download/ Download our report on Social Media Monitoring Tools: • www.freshnetworks.com/blog/2010/06/social-media-monitoring-review-download-the-final-report/ Article on the importance of the offline in social media influence • www.freshnetworks.com/blog/2012/03/social-media-and-influence-dont-forget-the-offline/ 6 www.freshnetworks.com

7. Contact FreshNetworks Kingsbourne House 229 – 231 High Holborn London, WC1V 7DA T: 0207 692 4376 E: info@freshnetworks.com W: www.freshnetworks.com @FreshNetworks 7 www.freshnetworks.com

8. 8 © Copyright FreshNetworks 2012 www.freshnetworks.com