Peter Brewer presentation to RE/Max Australia - July 2018

1. RE/MAX
Broker Forum

2. The Next Big Thing?
with Peter Brewer
(w/assist from Tara L. Christianson)

3. What’s your biggest
digital challenge
right now?

4. What are the 9
most dangerous words
spoken in any business?

5. “That’s the way we’ve
always done it
around here.”

6. The things I think
about at 3am…

7. 58/31

8. 15
18
5

9. 2015: 43%
2017: > 60%

10. 14,000
22,000

11. • People are believing automated valuation sites more than
they believe us
• Westpac have injected a further 16 Million behind Open
Agent
• Open Agent turn over more commission than Harcourts

12. Less than 9% of Business Owners had ever studied their
Google analytics to identify what drove people to view their
websites.
1 in 7 were able to produce a digital strategy document that
showed the companies laser focussed strategy on all things
digital
1 in 10 had any locally flavoured lead generation
strategy on their website

13. What is the real estate industry’s biggest challenge?
Lack of Leadership on Digital
-Institute level
-Franchise level
-Office Management level
Lack of adoption from Salespeople

14. And its only just started!….

15. So…what’s
the next big thing?

16. THE LAST BIG THING
YOU DIDN’T FINISH!

17. 5 Critical Steps to Digital Leadership to
futureproof your:
-Brand/Business
-Recruiting
-Marketing
-Retention
-Relevance

18. CRM
FACEBOOK
VIDEO
LINKEDIN
YOUR WEBSITE

19. #1 -
CRMIt’s Adult conversation time
Jointly own the database
Create an asset
Futureproof the business

21. Use the national content from REMAX
Curate hyperlocal content from your area

22. #2 -
FACEBOOK

23. Thumb-stopping Content

24. Facebook Pages
Everyone contributes
Everyone grows audience
It’s about your community and marketing your values
It’s not about Salespeople’s egos

25. “It’s no longer who you
know; it’s who knows
you.” - Tom Panos

26. Facebook Ads
Digital Letterbox Drops
$250 on every listing, $250 on every sale
$150 on every rental on listing; $150.00 on leasing it
$250.00 on every market update video

27. #3 -
VIDEO

28. What kinds of video?
Personal Profile
Testimonials
FAQs
Community/Local Businesses
360/VR
Market Update

29. David Kopelke
Ray White Warner

31. Richard Bailey - Bushby Property Group

32. Nyree

33. Haesley Cush - RW New Farm

34. PEOPLE TO WATCH
Glynis Austin ->
Mark Somboli ->

35. PEOPLE TO WATCH
Josh Hart ->
Kylie Best ->

36. What’s the video
formula?

37. JFDI

38. #4 -
LINKEDIN

39. Tips For LinkedIn Success:
Pimp yours to at least 95%
Commit to posting interesting content
weekly
Connect with people relevant to you and
your business (HINT-RECRUITMENT)
Give recommendations
Be consistent!

40. #5 -
YOUR
WEBSITE

41. IT’S A CONTENT WAR!
- IT MUST BE A LEAD GENERATION MACHINE
- IT MUST BE HYPER LOCAL-FOCUSSED
- IT MUST BE UPDATED WEEKLY
- IT MUST BE SIRI GOOGLE HOME AND ALEXA READY

42. “Your agents need to know that where
they are right now is where they will
be most successful…give your agents
a reason for why they don’t want to
leave.”
- Jed Carlson, Adwerx
LEADERSHIP

43. CRM
FACEBOOK
VIDEO
LINKEDIN
YOUR WEBSITE

44. Lessons learned at
Facebook

46. 5 Lessons in Leadership from a tour of Facebook:
1. Focus on your culture
2. Hire the best
3. Communicate crystal-clear expectations
4. Share the destination and the journey
5. People don’t want to be managed -
they want to be led

47. Top Tech Trends
Geotargetting Search and Social
In-Home AI Devices
Virtual Assistants - Everyone Will Have One
The ‘No Collar’ Workforce - Robots are consistent - Humans Are Not
Businesses Engaging Data Scientists
All Smart Decisions Will Be Data Driven

48. Keep an eye on 360 and VR.

49. Bots and AI

50. If this confuses you, get a
coach.
But ignore it at your own peril

51. #QandA
Peter: +61417630962
peter@thatpeterbrewer.com

52. 3 Trends
Speed
Simplicity
Personalisation

53. SPEED
RESPONSE TIME TO RETURN CALLS/EMAILS/ENQUIRIES
RESPONSE TIME TO RENTAL APPLICATIONS
FEEDBACK TO SELLERS/LANDLORDS

54. SIMPLICITY
A “ZERO FRICTION” EXPERIENCE.
SIMPLE ACCESS TO INFO ON YOUR WEBSITE.
IS IT EASY TO RENT OR BUY FROM YOU?
ARE YOU GAME TO LET ME SECRET SHOP YOUR BUSINESS?

55. PERSONALISATION
STOP THE SPAM
VARY THE CHANNELS
PERSONALISE THE MESSAGE
KNOW AND ACKNOWLEDGE THE CUSTOMER BEYOND THE DEAL

56. JAY O’BRIEN
@ANTIREALTOR

57. #QandA
Peter: +61417630962
peter@thatpeterbrewer.com