How to build create dynamic website content using concepts instead of keywords. Great tips on how to isolate semantic entities and build topical web development models.
The presentation touches on practical techniques to invoke creativity and activate conceptual memory through well established creative techniques.
Understanding conceptual Intelligence is a step towards understanding how we can create healthy dialogues with our clients and prospects that both engages and informs.
CISE gets to the core of understanding by isolating the key concepts on a topic before you write
For more info on Cise sea http://cise.info/semantics/
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Conceptual Creativity Unleashed by Peter Hatherley
1.
2. What is a Concept?
An abstract idea or viewpoint
Something that is conceived
A perceived structure or construct
3. Conceptual Memory Access
We have millions of unique conclusions
We can data mine this long term memory*
Auto triggering creative trains of thought
* Like a HDD drive that rarely gets accessed we need to trigger cognitive exercises
4. Concepts & Keywords
In the beginning keywords were very important
Now these ‘keywords’ have evolved into concepts
These concepts are now isolated by deep learning*
* Traditionally NLP algorithms like RankBrain take a heuristic guess that there is a contextual connection
5. Conceptual Thinking
Invoke intentionally, incubate then inspire
Distill your ideas through simplification
Sculpt new thoughts then write them down
6. How to isolate concepts
Look for concepts not keywords *
Rewrite these concepts in your own words
Simplify these concepts individually
Organise the concepts in a natural flow
* Learning to rewrite concepts in your own words invokes the creative process
7. Conceptual Memory Activation
Merging abstract ideas with concrete facts
Phenomenal recall performance on the fly
Scientifically proved by neurological tests*
* Chemicals that enhance long term memory are released in the brain when this particular methodology is used
8. Be unique at all costs
Google is looking for unique content*
Describe semantic entities creatively
Use wordplay & multi-dimensional context
* Unique content is a ranking factor. It is the mirror opposite of duplication
9. Write for people not bots
People need the information they want*
Make it easier for them to find it with PBI*
Focus on providing deeper core relevance
* And as quickly as possible * PBI Phrase Based Indexing via well designed topical models
10. Metaphors & Storylines
Encapsulate your ideas into metaphors
Storylines invoke our emotions & imagination
Express complex ideas more simply
11. Differences between CI & AI
CISE does not utilise NLP or NLU*
AI is still learning about how concepts work
CI creates a conceptual map of core relevance
*NLP Natural Language Processing / NLU Natural Language Understanding Probability Algorithms
12. What is CISE technology?
Algorithm that simulates ConceptuaI Intelligence
Provides hierarchy of Core Concepts* on any topic
Filters out unnecessary noise from big data
* Direct access to CISE Key Concepts on demand
13. Topical Models & SEO
Structured schematic framework
Create information silos that resonate
CISE extends the topical relevance
Isolates and fills any conceptual gaps
14. How does CISE help?
Distills leading entities without in-depth research
Provides comprehensive scope for further analysis
Inspires concise easy-to-understand content
15. What is a Conceptual Map?
Interactive mind map of leading key concepts
Contextual clusters filtered from big data
A topical model that extends your schema
Masterset of ideas that activates your own CI*
*Conceptual Intelligence