Best Western is for entrepreneurs Today's Best Western is a global powerhouse with a diverse hotel portfolio, attractive fees that optimize profitability, award-winning marketing programs and partnerships, and operational programs and services that create brand excellence - all guided by a strong leadership team committed to driving revenue and value to you. Now is the perfect time to put Best Western to work for you.

1. Wherever Life Takes You,Best Western Is There.®
SM®
Each Best Western®
branded hotel is independently owned and operated. Best Western and the Best Western marks are service marks
or registered service marks of Best Western International, Inc. ©2017 Best Western International, Inc. All rights reserved.
bestwesterndevelopers.com | internationaldevelopment@bestwestern.com | +353 1 460 5100
Discover everything Best Western® Hotels & Resorts can bring to
your investment portfolio – talk to us today.

2. Best Western® Hotels & Resorts is focused on a single mission: driving superior revenue and value to our
hoteliers and developers. It is this concentrated focus that has allowed us to build a global powerhouse,
expanding to 4,100 hotels in 100+ countries and territories worldwide. To signify this growth and success we
introduced a new contemporary, energetic and relevant look for our company and family of brands in 2016.
Best Western’s hotel brands suit the needs of both developers and today’s savvy travelers, reaching every market
from midscale, upper-midscale and upscale in urban, primary destination and secondary locations. To allow for
continued hotel growth in primary, destination markets.
Best Western®
Best Western Plus®
Executive Residency by Best WesternSM
Vīb®
Best Western Premier®
BW Premier Collection®
Our new refreshed brand portfolio complements our award-winning marketing programme and partnerships.
Best Western’s award-winning loyalty programme, Best Western Rewards®, is one of the most valuable reward
programs in the industry.
This is an exciting time for Best Western Hotels & Resorts, and we hope you’ll come onboard to
be a part of it.
Suzi Yoder
Senior Vice President
International Operations
*Based on Brand Keys 2015 Customer Loyalty Engagement Index®
Meet the New Best Western Hotels & Resorts
The Most Industry Awards of Any Brand.
U.S.News & World Report
2013, 2014, 2015
3x More Award-winning Hotels
Than the Industry Average
4x
AAA Partner of the Year
2008, 2009, 2010, 2011,
2013, 2014, 2015
7xBusiness Travel News
#1 Upper Midscale 2014, 2015
#1 Midscale 2014
#1
HSMAI – Adrian
31 in 2013, 25 in 2014, 50 in 2015
50
Best Hotel Website
2011, 2012, 2013, 2014, 2015
5x
Top Loyalty Program
by Loyalty 360 2014, 2015
2x Customer Loyalty
2011, 2012, 2013, 2015
#1
Travel Weekly Magellan Awards
Loyalty Program, Website
Social Media, Marketing Campaign
16
eMarketer of the Year
2012, 2013, 2014
3x
Our Brands
Owners Focused . . . . . . . . . . . . . 5
Best Western® . . . . . . . . . . . . . . 6
Best Western Plus® . . . . . . . . . . . 8
Executive Residency by Best WesternSM
10
Vīb® . . . . . . . . . . . . . . . . . . . 12
Best Western Premier® . . . . . . . . . 14
BW Premier Collection® . . . . . . . . . 16
Member Support Services
Marketing & Sales . . . . . . . . . . . 18
Operations . . . . . . . . . . . . . . . . 19
Table of Contents

3. 1,911
Canada 201
pipeline 19
U.S. 1,840
pipeline 205
South America 111
pipeline 20
Africa 25
pipeline 15
Europe 1,252
pipeline 103
Asia 143
pipeline 68
Australia &
New Zealand 146
pipeline 33
Globally over 4,200 hotels in more than 100 countries & territories*
Actual Total 3,718
Pipeline Total 463
*Numbers are approximate, may fluctuate and include hotels currently in the development pipeline FY 2017.
Best Western Hotels & Resorts owners enjoy the benefits of a global
powerhouse; individuality and a support services team to help increase
their profits from the advantages provided by a global hotel chain.
Best Western’s branded hotels enjoy a highly competitive fee structure
and the lowest reservation fee structure in the industry.
Lower Fees
Higher Profits
The Power of a
Global Brand
Not only does Best Western have a great management team,but with
the way our business model is structured,our hotel owners are interested
in both their hotel and the brand success as well.
Ron Pitamber
Best Western Owner
“
”
Owners Focused
Generations of business and leisure travelers have relied on Best Western
Hotels & Resorts branded hotels to deliver a comfortable stay at exceptional
value.With such a strong leadership position firmly established for seven
decades,developing a Best Western branded hotel today remains an
unparalleled investment opportunity with the proven ability to consistently
generate superior revenue.

4. Leader in the Midscale Market
A Rewarding Experience Stay-After-Stay.Page 6 | Best Western®
Hotels & Resorts
Best Western Hotel Amenities Include:
• Breakfast to start the day
• Free high-speeds Internet service
• In-room coffee and tea maker
• Guest Computer and printer with copy/fax
services
• Minimum TV size is 32”
• Best Western Rewards®, our award-winning and
fast growing loyalty program, offered to
each guest
Developing a Best Western®
hotel today presents an
unprecedented investment opportunity. Designed
to perform in almost any location, our midscale
hotels provide exactly what matters most – a
welcoming environment, comfortable rooms, and
great service – with a truly exceptional value for
guests, as well as developers.
Best Western Prototype

5. An Upper-Midscale Opportunity
Enhanced Style. Upgraded Amenities. Superior Performance.
For developers who want to enter the upper-
midscale market with a solid brand backing,
Best Western Plus®
is the perfect solution. With
striking architectural details and a flexible layout,
Best Western Plus hotels can be adapted to fit
specific size and location preferences.
Page 8 | Best Western®
Hotels & Resorts
Best Western Plus Prototype
Best Western Plus Hotel Amenities Include:
• Modern and unique exterior and welcoming lobby
• Upgraded interiors and stylish bath amenities
• Breakfast in an enhanced dining area
• Spacious in-room work desk
• Complimentary high-speed Internet
• In-room coffee and tea maker
• Fitness Center
• Business Center
• Next day Dry Cleaning / Laundry Services
• Best Western Rewards®, our award-winning and
fast growing loyalty program, offered to
each guest

6. Page 10 | Best Western®
Hotels & Resorts
An Extended Stay Option with
Dual-Branding Opportunities
Executive Residency by Best WesternSM
provides
exceptional longer-term accommodations for
guests seeking the perfect combination of hotel
and home. Our turnkey solution presents a
profitable opportunity for developers, satisfying
the needs of one of the fastest growing
segments in the hotel industry today.
Dual-Branding
An Executive Residency hotel can be
combined with Best Western Plus®
to provide
transient guests with more options, services
and amenities. With two distinct types
of guestrooms available, the lobby area
becomes a shared space servicing arrivals
and check-ins, food and beverage offerings,
and a communal area for guests to unwind.
Best Western Plus®
Executive Residency – Dual-Branding
Dual-Brand Prototype
Executive Residency by Best Western Hotel
Amenities Include:
• Upgraded interiors and stylish bath amenities
• An on-site guest laundry
• Ice Machine Provided for guests use
• Kitchenette provided in all guest rooms
• Fitness Center and pool
• Complimentary high-speed Internet
• Business Center
• Guest rooms suitable for in-room dining
• Best Western Rewards®, our award-winning and
fast growing loyalty program, offered to
each guest

7. Page 12 | Best Western®
Hotels & Resorts
An Innovative New Upper
Midscale Boutique Brand
An Industry Trendsetter
Today’s connected traveler is looking for
unparalleled service, social engagement, and
technology integration. Vīb®
brings that to
guests in the upper midscale market with
stylish design and a focus on convenience and
technology that will exceed their expectations.
• Ideal for key urban and primary downtown
locations
• Unique flexible design specifications with
minimal footprint required
• Cost-effective construction
• Designed for operational efficiency
• Retail outlets serving premium upscale
food & coffee
• Lobby or rooftop bar, a cozy fireside hearth,
gaming pods, fitness center, and a ‘Zen Zone’
to cater to millennial travelers
• Participation in Best Western Rewards®, our
award-winning and fast growing loyalty
program
®

8. Page 14 | Best Western®
Hotels & Resorts
A Premium Product with Refined Style
and Superior Earning Potential
Designed for the guest who expects the very best.
Best Western Premier®
hotels are strategically
positioned to attract savvy business and leisure
travelers who expect a high level of service and
luxury amenities.
Best Western Premier Hotel Amenities Include:
• Stylish hotel design with detailed finishes
• On-site dining and bar
• High-end guest rooms and suites
• Modern amenities and features
• Modern and unique exterior designs
• Premium linens and towels
• LCD or plasma television 40” or larger
• In-room safe and refrigerator
• Boardrooms and meeting spaces
• Well-equipped business center
• Energizing fitness center
• Best Western Rewards®, our award-winning and
fast growing loyalty program, offered to
each guest

9. Page 16 | Best Western®
Hotels & Resorts
A unique soft brand model
with a high-performance ROI
The Ultimate in Luxury.
The BW Premier Collection®
provides
independent hoteliers the opportunity to
retain their individuality while locking in the
advantages of a global powerhouse.
BW Premier Collection hotels are carefully
selected upscale and luxury hotels that have
been recognized by TripAdvisor®
with a 4-star
customer experience rating or higher.
Independent upscale hotels in primary or
destination markets will benefit from our:
• Best Western’s negotiated OTA margins
allow your hotel to be more profitable,
while preserving your unique name, design
and orientation
• Short term contracts
• Participation in Best Western Rewards®
,
our award-winning and fast growing
loyalty program
• Optional pay to participate: Sales,
Revenue Management and Operation
Programs available
®

10. Driving Sales
Best Western provides many paths to increasing sales with access to...
· Key Global Accounts
· RFP Programme’s
· Global FIT Programme
· Attendance at Global Trade Shows
Digital Marketing
Our Digital Marketing team ensures hotels are fully optimised on bestwestern.com,
assessing your online presence and uploading new content to connect your hotel
with more potential guests.
Online Sales
Bestwestern.com provides full secure on-line booking and multi-lingual capabilities,
driving $70 Million in monthly revenue to our hotels worldwide.
Best Western Rewards ® - Loyalty Club Programme
Is a truly global loyalty programme, delivering $4 Billion to Best Western hotels
around the world. Strategically aligned with lifestyle and airline partners such as
American Airlines, Lufthansa, Aeroflot, South African Airways, Air France/KLM and
Turkish Airlines.
Worldwide Sales
Continually leverages the power of our global infrastructure to maximise revenue
delivery, capitalise on new opportunities, and increase the earnings potential of our
hotels.
Support Services
Marketing & Sales
Page 18 | Best Western®
Hotels & Resorts 17
On Boarding
Our highly qualified support teams offer their expertise and training to give you every competitive advantage.
Quality Assurance
Best Western’s quality assurance is a global uniform system that helps our hoteliers maintain their properties to an
international standard.
Revenue Distribution Management
Centralised Revenue Management service which helps grow the hotels online exposure, occupancy, average daily rate
and bottom line results.
Global Distribution Systems
Seamless connection to all of the major systems including Sabre, Amadeus, Galileo and Worldspan.
Guest Satisfaction System
Best Western’s online guest survey tool Medallia allows guests the opportunity to offer feedback that will be delivered
directly to the hotelier’s desktop providing invaluable insight into the hotels performance by department. In addition,
the harvesting of 3rd party and social media sites allows for feedback to be seen and responded to in one place
rather than a multitude of sites.
Best Western Customer Care Training
I Care® is a comprehensive training programme focused on helping properties to achieve superior Customer Care and
guest retention.
Call Centres
Our multi-lingual global reservation centres mean your hotel is available to all potential customers around the world
24 hours a day, 7 days a week through toll free numbers for booking in over 70 countries.
Lower Fees, Greater Profits
Best Western’s competitive fee structure allows you to drive more revenue to your bottom-line.
Support Services
Operations