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The Secret of Success on Facebook - 2015 edition

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The Secret of Success on Facebook shows you why some stories go viral on social media and how you can leverage that to make more great content and get more reach on Facebook.

This was a keynote speech at the Dutch Facebook Marketing Conference on the 9th of June in Utrecht. #congresfb

Publié dans : Médias sociaux, Marketing
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The Secret of Success on Facebook - 2015 edition

  1. 1. The secret of SUCCESS ON FACEBOOK 2015 edition -51 OJ
  2. 2. _. [1 _ Fr. - - - -_ -_ - F 1‘-: It I h 1.1.-
  3. 3. 3 V I K ,1} - [ ‘I V I "x E‘ iacebnolz marketing platform
  4. 4. EXP‘E-DITIE . ',. .._‘ 1‘; . ‘ I _I B-Lfariael: ‘. ,.. :’—: , .1;
  5. 5. The Facebook newsfeed is getting more crowded than ever, this creates a huge challenge for brands.
  6. 6. Average Organic Reach of Content Published on Brand Facebook Pages 1201?‘. IE1 ‘IE3. 2 in, “ . 4'3!‘ . . 1.iIi1:( )“; II‘. C}~*! '1‘I Pm. Dov .1 1'-‘M Vin Anatyms al 1000 Facebook Brand P-19¢! aroundtna wolid with rr-on: than 08 ITHUIOH total ’arIs coriduclnd by Sucr. :'QOg. »3./ y in Fobnury 2014. Phase we our report ‘Facebook ZOID' ml lot detail:
  7. 7. NOT ALL PAGES SUFFER Post Details 1,722,330 , V V Foute Vrienden U E3:-tea‘ tr l. i.irl Ersir‘-leis 1 -: »ril 1-1 .31‘ 'irIrn' 6 i__”. E§*_ Klaas is een heel handtastelijke personal trainer en dat loop! compleet uit de hand 13,799 12,922 877 Likes On Post On Shiazes 5.008 4.727 281 Ccmwents on Post On Shares 347 331 16 Shares On Pr; ~:: t Cm Shares 424,901 3: 31:1; 0 331.262 93,639 5‘r~: it: ems List Llizls -iiither 1:11:13 I NEGATIVE FEEDBACK 79 Hide 525.: 43 H115 Lil Fcs‘-.3 Klaas wordt gezoend! 0 F FEW Hi is een heel handtasteiike personal trainer en dat Ioopt compleet un de hand. 1.722.880 people reached Lite Comrnerit Share (5129:: 1; 3767 $331 I '
  8. 8. NOT ALL PAGES SUFFER Post Details 3:. -:'-: -1'; = : — v, -. : = . »,—J. :," , -u, :2; " " 2,743,296 r-, ,; 3-; - '6, , RTL XL l! |v. s5 7 V 7 7 7 — = -1 53,743 11 1. Bizar moment. voor het eerst in de geschnedenns van Help. Mun Man Is Klusserl IS remand me! blu met het resultaat En dat met een gloednneuwe 27945 H keuken Kijk dewdeo " ’ 29,023 17.834 11.194 2,569 2,408 161 1,014,012 : ,:. ~ , 0 541,228 472.784 NEGATIVE FEEDBACK 192' 3 801* I‘ —-: ii“: 2;—: :'= €—: :=" 2 Hw;4:: % John is Verbijsterd! — Help, Mijn Man Is Klusser John's hulp acm Kann en Rsen word! een ensrme comp-er v‘: >or net eerst us een vrouw due om hulp vraagt met blij met ce opgeleverde keuken 2.743.296 people reached 3°°'”’°*‘ Lnke 1cvmrr+: m Share (71: 333 I; 159.12‘: .C‘ 1 4.1.‘: " "
  9. 9. P051 Details We»: -:+-. .:—: 5:; -.< may be .1-: «ay= .-q 1-am M131 3p; >:a's :1-. pasxs ‘K Reached h . Q Newldmna p‘”“'5""3’-‘ “Y 33""? '‘‘E”“‘"‘'' M "“'3'5"‘ 33 "‘ Luke-5 Comments 5. Shares Hilarisch beschrijft Liza haar bevallingl "In de uren daama zijn voorai ‘ selfies te zien met alleen mijn man erop gebarend dat alles oke' is. Op een 3,-53° 2365 655 ‘ aantal folds zie je mij op de achtergrond. met rnijn rriddelvinger orrhoog “'35 0" pm 0" Shaw“ en het spuugbakje op kmhoogte. . 702 360 342 Comments On Post On Shares 216 196 20 Shares on P051 On Shares 70,348 F3:>s‘1C| uc'1s 0 4 181 29.167 Phc-:3 ‘News Other 1:11:13 I NEGATIVE FEEDBACK 44 Hxae P051 5 mje A1! 93515 0 F? e£»cr'1 as Spam 0 Urmte Page Blog Liza: Een bevalling om nooit te vergeten. Echt niet. - New Mama Debevairg mheefld'sverzonne117 Hetmoetiernandzivdienietzovande detais was. Wantopde hoofdfnen klopt het. Erzitiets in en het moeteruit. En. .. HE ‘M. ‘,-‘-1.’. -1 NJ 345,083 people reached Li<e Comment Share fi2_365 C29a¢19e. .".1" This blog is 3 months old
  10. 10. Examples of EXTREME VIRAL FACEBOOK CONTENT El ‘J
  11. 11. DEFINITION Viral content simply means something that gets a lot of likes, comments, shares, views, and clicks.
  12. 12. More engagement means more reach
  13. 13. (J
  14. 14. ,. F D 00:00 I. Geen Protocolfascist DWDD - Donderdag 4 december 2014 , . -K , , ‘ ‘ Tweeten E1:-: .-‘. .4 Elf? -4 2.1% . - Hour wie klopt daar Not Guus Hiddink IZ"'. ‘u‘E/ D ‘ 7-ll-2131-1 Small houses up 31~10~2CI1-1 How Long , won , 31:: -10-:01: «J . E. 411?. «:1 =4.-14 v L keretapa’tjes D. .. ' ‘ 1:: -xu-1014 « , ~_- -‘ :2 ‘-1121 , -1-Lu-' v Hoar wie klopt f 1 r K“ . ' (7- L . .41. I . ‘ "1 = .1'u'*m. : .1 daar
  15. 15. can : imgfIip. com7
  16. 16. Fun}. ‘r A1 4! . [I3 . ad . r . J V 4; r . .. . . . . / . .
  17. 17. 1 1.. JI 1 1. I. 1., 1 I III‘ IEV . :11 / a 4, ul ('04. I I . H.1.oI. I . I 1|‘ . lI. ‘.0I|
  18. 18. :1 Power Girl Fitness 3.’: r:. »<': .2. we. -. ,1; lwtr .5 Like Page : €l, 'L? l‘. ‘F ' '1»: -’ Lxle lZZl: »nvn= »:—l-«t ‘Share 6 235.839 people line this. Top Comments - €17 1,525 shares
  19. 19. 3 Robert Babicz it Like Page " 3:331 Em--; -: -. -* we are all human II! and nothing Will change lI‘liS. . . v UH? zjzjimment Snare C7 5.432.687 people like this. Top Comments- »’. > 934,345 shares
  20. 20. Flabber in
  21. 21. a Club vaii reiaxle lI]OE(IF: lS »%l'l eve W L, “ page i Ii Cernr ; ;l‘i"ei'2 fir ’ 61 I wan'i' oi nxaflical unicorn ior Ckrisimas ‘I1 Be realisiic 61 Ok. I w0inJr 5 nivu‘i’e$ +0 mvseli eack Jay +0 have my coiiee koi and Pee in Peace. EI1 wkai colour unicorn wouiJ You like?
  22. 22. a:2f<: Js E) Dat sc. .. Jan-Joost Kraal vindt dit leuk. war ((2 3' Ronald Lenz , . : - _~< Kijk, en zo doe je dat dus. Diepe buiging. r T. A ‘ . > I . ' ‘‘ ' P . f-. “~". ~” -is . fa. > fsgjé 1 “~‘. “ ‘ xz= .-. L ' wt, 1 . * ; .3L. :_ ‘ I-5-. .e: _w ’ ‘ ‘ Geachte heer Wilders, Hartelijk dank voor uw brief van 18 mei jl. die. .. 1-‘ J H 1%‘, "
  23. 23. ;: .: 11;; w. ‘ Q; Metro Holland «mm De 'hardcorebruiloft‘ van dit Tilburgse stel is een regelrechte hit op Facebook. De tortelduifjes hakken op de heftige hits van dj Pau! Elstak. Tilburgse 'hardcorebrui| oft' gaat viraal De bruiloft van het Tilburgse echtpaar Carlo. .. Vind ik leuk Reageren Delen
  24. 24. De Eelegmaf Estvyr vents in H tigragms Mar F671 waaram rm-: —Er' vrmxrsx 9* . ;n Bauy :1»- Eés’. om wane? r3:'DE? ".’-. - o VROl'‘' homepage -4‘: wee: ,e 2313:- t: "ae: ‘rg-as. vs! ‘s -Z1r: vn~ m nexcvn my, " ; é*v‘&tir' re: -be" me 536 xerrae Jvva '57:/ D meegezew veg afierir -Caro U ma; us. -4 l'f. ‘uE-"-’£"T_F. - ever 9 VROUW ww- u _= ,._-A __-; Kn ppe ouders krijgen vaker een dochter Uit onderzoek b1i;1<t dat aantrekkeligke mensen meet kans zouden hebben om een dochter te laijgen. Minder knappe meusen zoudeu vaker een zoont; ie venvekken. :2 sun»: .3’: Emossi -manna as; -my»; saw me . :mon 52'»: 3'E>: nm' as swayvtrx 12 923.2%: m 1 5'1?‘ 1e9eo: re1'Ae'Je'1 -v 1953 :9 area . a~ >2 zr>eb: «-saw. -1 . ‘e'd am’: )3 oarszrszn ac '>. r' zeevm 32 oevaraaven an s: n:a«e1u= ,»: :e; e 7;e. *.: e's: v-2* ; a.~a~ 3: mm :59: :2": -1 gassrv. an an -"nos: 39 Knap E’. A31 2 -7’ 2-3;-an: 1-: cc 'w. r zerenoe 35 Iran NED? " : >=. s‘e'r: e»J and ‘'. r ee''3:'v‘. 3392.. 3:7 . ‘:a_‘: rv9£I1s1s'r-: s‘es. zs: —,vs1ak'va-rage" ZE1"1e' ' 'r: d!ZcYe= * Ii : eec: =a ‘zzszc: Oman :9: 3.1 :3 nfi—| nnu-| vu—| Anunnu| I¢u| utw-nu-| vn2 Ian-ill-ulurluns nu--u gnuw ichternaam KOM NAAR HEY I R0! "II 'u-iruliumm uw'I. -end. ’ "§RW'ENRhliE’l‘ ‘II [M i|0I
  25. 25. I 1- f-“-re»,
  26. 26. Why is this content going viral and what can we learn from it?
  27. 27. Is there something like a viral content checklist?
  28. 28. APPROACH - I've collected data from morethan 10.000 Facebook pages, publishers and websites (mainly from Holland, Germany, UK & US) - I've read almost everything on the ‘internet about viral and engaging content.
  29. 29. ANALYSIS - Which content is most liked, commented and shared on Facebook. - What are the underlying principles of the most viral content? - Howcan we use these ‘insights to get more exposure, reach and traffic?
  30. 30. ,. .;. —;. .,_zu u. «~c_~, - uvav _s‘(I()I. ‘?L'JLIt)_ )
  31. 31. MOST SHARED PUBLISHERS buzzfeed. com huffingtonpost. com 1,857 mirror. co. uk — 1,784 rt. com — 1,563 bleacherreport. com — 1,531 bbc. co. uk —1,370 cnn. com —1,243 foxnews. com —1,149 theguardian. com —1,080 eon| ine. com — 983 0k 1k 2k 3k 4k Sk Average shares per post Buzzsumo‘
  32. 32. MOST SHARED BRANDS myfitnesspa| .com 810 g| assdoor. com 650 | ynda. com 523 hubspot. com 444 ea. com 433 windows. com 391 comcast. com 380 canva. com — 241 moz. com — 224 shopify. com — 166 O 100 200 300 400 500 600 700 800 Average shares per post Buzzsumo‘
  33. 33. Top Content Search Check what content is most Ex on res R R950" bY Filter by content shared for any topic p U 5 N9tW°'k Formats or date See content author Review Headlines View Wh0 Shared the COME"!
  34. 34. There are 4 major reasons why some content goes viral
  35. 35. #1. EMOTION -all C)
  36. 36. “If a story stirs an emotion then it drives sharing. “ Dao Nguyen - Publisher Buzzfeed
  37. 37. {DD ELDERSGEZIE-‘i HETBESTE COLLIMNS 1 Not Guns Hiddink DVWDE 1-11-2014 How Long Lekkere tapa'tjes C-wcwci 16~1OvlO14 > 00:00 00:00 II-uullllll X A Geen Protocolfascist DWDD - Donderdag 4 december 2? ‘i ” ’ kl daar . w_4v
  38. 38. Koen Verweij ' Like Page ,6, y 7 I Gollldddilil ‘ . <;~"' ~ ‘ I 7 ' i 5‘ , . *- ? Z,. t . '. -:_"_/ I ‘ I’ "J -_1 ’: ( ‘g V I ‘ 4‘; _: ‘ (J. I ‘/ .3,
  39. 39. ADORABLE if‘ I0-3 INS 1;, crtmrg this M‘ gins. P; ‘ r: iHn~ Ryan Roesinger = i.: c e c3:: r
  40. 40. SURPRISE Post Detalls ’-= _-: ‘-2: 2 = :— 1:. := .», -J. :," nu‘? 2c; =2; ' 2,743,296 -1 , ; :1-2 '6, mm RTL XL 7 V V i —. .,—. ~ .4: », —-i——< « 53,743 g, ,._. .; ; ;,, ,.. ,., ,, Bizar moment. voor het eerst in de geschiedenis van Help. Mun Man Is Klusserl is iemand niet bllj met het resultaat En dat met een gloednieuwe 27{I45 keuken Kijkdevideo ’ 29,023 17.834 11.194 2,569 2,408 161 inireg 'r? :§. ‘ fi""’1'» 1,014,012 : ,:x_ 0 541,228 472.784 NEGATIVE FEEDBACK J, 192— : .. 801» : ».1:»; «.—. ‘‘ 2;‘‘li‘‘€—: .'‘‘'' 2‘ll‘V‘; f‘Z‘3 Jolm is verbijsterd! — Help, Mijn Man Is Klusser Johns hulp aan Karin en Rien word! een enorme comp-er voor het eerst IS een vrouw die om hulp vraagt met blij met ce opgeleueroe keulien 2.743.296 people reached 30°“ "0" LIME‘ iomrreni snare (:11 3:3 1; 159.1; . ¢ 3 4.3.3
  41. 41. Photo by , iJ1,rw. u' ct»; v Back in the land of qiaiits — The C'c1"‘. HLIli: l'ROCI(i€5 rtse above the Columbia Rive" 5‘i1'UU(Je(. ‘. r‘1f0c], £-’r‘i1:ilu-‘e A’-. -nici ficaiiaca fiiaridscape fichasiriqrivers LlillI: pl'i edjoeyla edsonmoreeira ji| lianw259 misscoco1941 Beautifu: éilltl e. 'ripo'. w:: i"iq _ phyIlis_c1994 ' £i| ,JIld§i1lVT1DlI so : zri: 'tt"ya'1d 5:) far away Love c, :clauL1226:' E claud226 ‘V ara. matus F-otonli, iL; ViI'_k‘y‘2 u jackietcv Stunrimql R lwlaureniwilson . ;:‘:5i’.1l. il? ‘«i: :"‘ill1L. iflCv'_‘<v' 1861 mmcnoh WLW. -‘ Tl‘iat": . e~lrier'cai' 1oot4
  42. 42. PRIDE Rotterdam uitgeroepen tot beste stud Europa y .334 f . i3:: ia9 - ioi - Rotterdam is de beste stud in Europa om in te Ieven. Dat vindt de Britse denktank Academy of Urbunism, die de Mausstad vclnduug daarom een Urbanism Award guf.
  43. 43. News Buzz Life Entertainment Quizzes Videos VIEWS I 0358" ¢“° 38 Things That Will Take ’80s Kids Back To Their Elementary School Days You’l| beat The Oregon Trail one day! Brian Galindo : ‘f B uzzFeed Staff ‘L'A- if >4
  44. 44. 59 UPCOMING «wading: -135K} I Volgen NIEUMI TOPPERS ms ‘ Quiz | Wat weet jiijinog van Bassie & Adriaan? Sports Zoo Life LJeugdsentiment, maar hoeveel weet je er nog van? Z"UE~‘~W‘. ¥ ? w°°b° 104 4952 L198 18 KMSA mm m QUEENS
  45. 45. Hoefslag noouog : , , E-: —". 3:r: >:t: -: --. r.- co‘: -: -nta'- - ’r. -A: -g vE: "r '1:-: -‘err-.4 5 ‘Jew : ~w: —v~; us : ‘:w1rne"'. s R Paul Rmter %: e»3-g . « ’ "' -'IE BentePaardenDeRiddera~‘ra4 4 ‘. , _ , A H _. Baannxn X Mu1£v7(i6ot. - cc‘: am/ ‘:1 -xvi‘: -who . 1 crmrrn-1|"-L‘~v1 T1‘-5 31-: ~ Lucas Thijssen rir-is A ‘rare -an = " fin age- Tnow-vs
  46. 46. FEAR [_'_ News ‘Weirflidews » Spidevs Giant spiders set to invade UK homes this autumn, warn experts 3-2;: 1', 2014 714 B« Steve Kelly Scuermsts warn mxta weat'1er: r»rougnnutt'we survner rues Lac me arecnmds to grow beggar than ever - JUSI 21 time for Wallflg season 0 . vVds O T‘. '.‘t‘E! ° w 6 [I 5:11
  47. 47. ANGER Gesnapt: opnames Sinterklaasjournaal (met witte piet! ) Een opleflende fofograclf zcig in Gouda een filmploeg opnumes rnaken. Tussen cle zwarle pieien is duidelijk een wine pie? te xien. He! goat zeer wcczrschijnlijk om opnames van het Sinterkloclsjournaal. De NTR wil eigenlijk niet reogeren, mactr ontkem het niet.
  48. 48. ‘ ‘? ‘ 77 7 7 T 2'7 77 7777 77 771 ' 7 777117777 7‘ UPCOiL*i| i~! G p 1;, » W1 2 ,1 391 - . ‘_ , /[1 7 ‘ 1 3/)’- . lien L“ '’/ j’; / 7 ' : 'Volgen ‘ ‘ _ ‘l ‘ ‘ , r~ Nmuw . “H Mn, //7 TOPPERS s«-W Entertainment ‘Vi’ Te(h ‘ News . 2|: ‘is HTIIK ‘Al. ’ . -' :1: ni: Ju: t‘-H -Ir-I54‘-4| It-is ~‘(‘—i‘. JIL‘ wrp '| -’1' 1 1 _— ‘ — — W - Sports 7 7 ' 57 _ Z9? . ">*. .'r:1i *' x /9‘ — _ 2:1 _1:‘E": ’ 5-. —._ Ste "e" 101 57.137 3.450 1.220 7‘ _, a 7 , V 7 “N65 & r ’ , f”V°| aen {“Ti-ea: mi_. .‘f: ’,r. ..{“, . .-‘:1 .75 D En‘ai| QUEENS
  49. 49. Admiration Sereni (Caimness) ‘V I? .~ Cheerfulness Tolerance f Expectancy Elation Dismay ‘ ‘Ar Attentiveness Ecstacy Acceptance Apprehension ~ . F in "ii 5 Ariticinitioii "9 mm , ' _ Interest Terror 9 ' (A‘J, tglrlgfr1‘g: S) Curiosity T"“’d“V Pam Hostility Rage Amazement Uncertainty ii W-in ‘""""‘ if Annoyance Loathing Astonishmenl ‘ “A ReV“'5i°" sorrow Distraction p‘-“i 7 i F 42 my sw- DISGUST ‘W555 p Pensiveness Aversion (Dreariness) Dejection Boredom Gloominess
  50. 50. aczcptarice 31: “, ;,. ,,. ,,¢. timidixy $‘r (N W” U'U$t apprehension fear . , mgm dismay (431500 pant: .monrivI. :ness °’“‘“7 mm explflflcy uI‘<2--Liriliy vigilance T surprise distraction ‘WY gm-4 rage an er loathing ‘°"°w 9 revulsion sadness hostility detection disgust aioominess "'"‘°Y""“' pensiuenoss . w-ivston dislike. ‘ boudom
  51. 51. XIHAT WORKS BEST Curiosity Suprise Amazement Joy
  52. 52. SADNESS DOESN'T WORK Additional liklihood to appear on NYT most-emailed list by emotion inspired Anxiety 24 / Emotion inspired > 2 (D Anger 38%
  53. 53. WHAT WE REALLY SHARE When we share a video or an image, we're not just sharing the object, but we're sharing in the emotional response it creates.
  54. 54. #2. SELF- EXPRESSION all C)
  55. 55. #1 REASON WE SHARE ‘To let others know what I believe in and who I really am. ‘
  56. 56. SELF- EXPRESSION With the content we share we want to show the world who we are and what we stand for.
  57. 57. 7 Ignas van den Einde Heleen Elos am 7 others rir De . ' Groene Vlinder l. la:7',7l’1=‘ " il‘§iLi'" YESSSI Museurmlein Q59 ‘W’ i 9 L- ? ! ’ supiuruasi ‘-2 7 ‘E1. De Groene Vlinder ~! !~‘; W Save Liie i3~: iriinient Snare £7 10 people like this. {I7 i Arjan Van't Hul
  58. 58. mijn fietsgenoten Jasper. Ronald, Ale lvleindert en Jochum Lil‘? Z. -.: ii-in: i:»i‘ii ‘E= n:«re (3 3 people like this.
  59. 59. ,3 Bob Cargill rim 3.55 miles RunKe-aper. lvv-y-7 g . . _-_L, ;_.7 . .1; < Hot August night. .. :2 V ’, :'a: . I 7:‘ w: ,—. _ ‘=3 f. .;iI£hi--<- 6; FM. ) 9 °‘. =.-m *~’ ‘ Cambridge ’°“"w, ,, z. _‘. »n ’ 11 5; ’ 1 Ave 3 § VLNE‘ 4'9: N "“"= =‘W‘ W“5'“"n E E H‘ %‘‘6‘’ MAsSdchuse(lS "‘—' ‘ 73% ‘ha . 53' "Eva immune of "" T. " 5 V V “‘ T as , m,, ,,. , wpki Start and Finish :14 ‘ %(o° 2, " 5 i. "v. >'. '.*J: i ‘ V ' Boston ‘ st ingmqsr ' ' ‘ 3: 4:, /,. / : E"~iiv7ELSi-lyir 7 V Ecacnh . :v. ’ . . _ ’ _ ‘ nnglu". St you Mess Pike 0 VA om _ : . '° Like Comment Promote Share
  60. 60. Isabel Mosk , , E. =e: sn‘t. :—r 1323: Ecitr. -: , ',v_ Wie gaat er in 2016 mee naar het AfrikaBum festival? Q} #nieu-/ vopdebucklisi _, ‘ 10 reasons to experience the mind—b1owing AfrikaBurn festival South Africa‘s answer to Burning Man is a surreal mirage of sculptures, music and mayhem under star-filed desen skies. 1:7‘. ;‘. I:-3}. " E. ‘E. »'A'r3.'—»< _ii_: F : I’F V: ‘.yi. ¢ Unlike C omrm: -m Share
  61. 61. i: lf<: Js El Dal sc. .. Jan-Joost Kraal vindt dit leuk. war (if 3' Ronald Lenz , . : - _~< Kijk, en zo doe je dat dus. Diepe buiging. r T. A i . > r . ' ‘‘ ' l . f-. “~". ~” -si . fa. > fsgjé 1 5”. “ ‘ xz= .-. L ' i, l’ . * ; .iL. :_ ‘ LE‘. -E: ‘»-» ’ ‘ ‘ Geachte heer Wilders, Hartelijk dank voor uw brief van 18 mei jl. die. .. 1-‘ xl l‘i l'li_ "
  62. 62. ii Robert Babicz ifi Like Page 31 Arm : -;. :'.1 l: 'l'£-1 we are all human ill and nothing will change this, ,,, 0 Liie Ccimment Share C7 5.432.687 people like this. Top Comments - fi. > 9i34.i345 shares ‘I'm not a racist‘
  63. 63. Ccily/ ii} Klein ‘i9ii>«° 7 '
  64. 64. Q ‘ —i Fulfill: ’wr: i.~: ‘i, ii'i-—. ii rs lviti'-i- ~‘. ~:. Biiuii L T‘, :i: i:'1llll‘llll: 'F‘i_‘ _ 7. How Successful People Slay Calm M DI Ti, '1‘. ‘i5E. ’3’Jli-': 'l"i‘ . Forget Myers-Bnggs To Build - 3 Gleal Team FOCUS 0"’ Dr Travis Bradberry flfluencer ‘T143-“V . .': ‘ E : _Ci& ‘ The Transition of New Age , _ India has Begun l rmr~: mii3 l I The sea to Dean Wm» How Successful People Stay Calm —_. ~.: Routine Work rm. ..» . .. .1l. l[i 3 3 534 230 32 2313 4 243 fl 5] a Brain Surgery for Suits EM. EH39.‘ The ability to manage your emotions and remain calm under pressure has a direct link to your performance Talentsmart has conducted research with more than a i ' f c 9, Fm Stealmg Your Idea million people and vie ve ound that JO 0 of top performers are skilled at managing , Aw their emotions in times of stress in order to remain calm and in control Tram’ '5 Teacmg Me Am‘ explore the havoc stress can wreak on one‘s physical and mental health (such as the Yale study, which found that prolonged stress causes degeneration in the area of the brain responsible for self-control) The tricky thing about stress (and the anxiety that fl 11 TW195 My Personal lfyou follow our newsletter. you‘ve read some stanling research summaries that Most shared on Linkedln
  65. 65. l-'; r1rel"ii, ir- it! free How Successful People Handle Toxic People Elr Tl-3'. ‘l€ E«ra: :lt'; erri, i fl How Successful People Beat Stress Dr Travis Bradberry flfluencer E-r Tran seraztlzierr. fl — — ‘Z-: -3,. ,it"i: i: Er-': it'ti" ‘ 133. Preside-rii 3: How to Successfully Ask for a Raise (And The Pitfalls To . Eerriari: Mari fl How Successful People Handle Toxic People 1 243.294 How to Job»Hunt Like a CEO L : .2, ID fi The Top 4 Ways You're Demotivating Employees . 12 371 2440 m I] Q i. :i: wae: Ferlil u The Secret Life of a Uber Driver Jeff ‘Willi L TWPSC 3 The Rise of the New Groupthink and the Power Stlbal’ La. -r'i fl
  66. 66. 1 - = ilictr 8} Power Girl Fitness RUINS-‘1 . . gfi Like Page Lxls i§ii: »n‘in‘-ant ‘Share (5 225.839 people lire this. 55 1,525 shares Top Comments '
  67. 67. a Club van relaxre lliOEtlF: lS ~1i'iei'+ W L, “ page i Ii Cernr ; Cll"El": i l ’ 61 I wan'l' oi nxaflical unicorn for Ckrislmas ‘I1 Be realislic 61 Ok. I woinl 5 minules lo myself eack Jay +0 have my coffee kol and Pee in Peace. ‘I1 wkal colour unicorn woulJ You like?
  68. 68. QUICK QUESTION What is the most shared article on Buzzfeecl. com in 201.4?
  69. 69. BuzzFeeD animals CCCCCCCQ News Buzz Life Entertainment Quizzes Videos Morev Get0urApp! Q 8 H Z V . im: ., S. .. >» > (~. - ‘ -_ . ‘ VIEWS 6 6 . ® BUzzFeeDNEws j What Kind Of Dog Are You? Because is there anything better than being a dog? Dontre Hamilton's H vrouow Autopsy Shows Police Officer Shot Him From Behind Sign Up For The Animals Newsletter 3.5 million shares
  70. 70. BuzzFeeD age 0 0 News Buzz Life Entertainment Quizzes Videos Mor $0 5.§E§, ii: i VIEWS 0 What Food Matches Your Personality‘? God, you’re such a burrito. ’ '- -‘ Joanna Borns BuzzFeecl Staff 1 2.1 million shares
  71. 71. p POP FUN GEEK COMMUNITY oll Personalitv Quiz List Trivia Quiz P Can We Guess Your Real Age? Greg Summers Ans"-. v+: —'r is Q‘cl‘3SiiC>Pl3, and Wei" guesi. wnat age yi: .~_i are‘ 5 million shares
  72. 72. TIP Think about not only how to best appeal to your audience, but also how they see themselves.
  73. 73. .9-e= wg 7 / I 12 Redenen waarom whisky drinkein ontzettencl gezond is "What whisky will not cure, there is no cure for. " - I’; '; ‘3‘"‘“ _ __(—. .., __
  74. 74. llll(E Running
  75. 75. #3. PRACTICAL VALUE -5! C)
  76. 76. PRACTICAL VALUE People . don‘t just want to look good, they also want to help others. So more useful equals more shared.
  77. 77. 5.263 i. Ei'iS. .E'i'Er”-S El-13“FCCL‘L‘Z WEE : :FFE= s si'cEEFs‘ArES : ..=3:; FiEiE . Get a FULL YEAR Q . - ‘ ”lT‘°l‘ . 4 . » ‘Q ~ — - w». «.« 0 1 '— S " I "" i it *"“J= ‘: B~<: < Fr. -‘E= ~v my yn- ~ — t _ , . . , , = _: .,e .2 ems: . , , . I|Itl(u}ll'(YL'l) ‘°" "“’ “ . ‘EH3 morev ‘"5 “K5 RECIPES : 7:-. ~ : Ii ‘ll . HOME IMPROVEMENT GARUENWG ENTERTAINING BEAUTV HOLIDAYS PETS MAGAZINE VIDEOS SHOP , _ 3l54;1l<;1.‘i - L. -ic1o : lol, ,:« ft; 3 ,4 ii‘: 41- V } -‘lt. i-li‘l-l'. ' yr’ J‘ . l = ”‘ E-G. ::i'i Deccratir‘ lrteriizr Pairtirq Pairtira Te: l'ri‘Le§ P-; .. t: Faint Istirels ; r Fuir [me lug in gfi join iiuw! How to Paint Cabinets or Fumiture The go-to guide to get smooth coverage when painting wood cabinets or furniture. g. + szivc prim comments SHARE 3 What You Need: -- Liquid sandpaper -- 1/4-inch nap paint roller -- Primer I
  78. 78. LIKECUNDMIBS Hours Tracmngen S . ".‘: ~fi shops Eb-asks ‘S Whnex: -apes Congr-33 Fa: -at-. :-: >i Manetsng P. lnstagram Marketing: een compleet overzicht mks" Peter ! r‘N"AfiV —— Q . —. sz. a.; ram mmevmg ; a Q Als eerse op de noogte? .331 e ems 5d’? S y-var en ‘-2- omsnga 'I:4ge"*nsI-g ~21 nesngr‘-sxe ~. u an a-: .15 -: --«etcs -we Hoax. 000000 Advenemies Adverteren als een prof? Most shared on my own blog
  79. 79. .; a l: l.v, !:‘! a& + I ahlnngls V natures optsdirgen sun kaviishnnk jurboeh J, @ Social media marketing , Niet te missen . in je radioplanl
  80. 80. Frankwatching : :'1iIw, ~' | iF'li-, it: ‘, 'ii, :5. J-1 | ri: :k: ~, < G X > PROFILING & TARGETING Jobs Trainingen Webinais E-books Events Video Dossiers Gespot Lorrxn-en ~: — i, i)nr, »:-ni Mai ivenng Matte Mame-< Du! WEI’; Oi ga(TISEil| (-‘, 50- la‘ ‘H, iv Wat zijn goede kleuren voorje website? [checklist] Amelen. Dossers. How to. Marketing, Media. Cnrwevp - Michiel Knuiman V: -~. Evoworks De kleuren op een website women vaak gekozen op basis van gevoel, persooniijke voorkeur of eigen associaties. Het is daarom beiangnjk om te beseffen dat de gebiuikte kleuren een beiangnjke impact op de De juiste indruk geven Je kent vast wel het idee daije non-verbale communicatie een beiangrijk aandeel heefi in de manierwaaropje bij iemand overkomt Dit is te vergelijken met het kiezen van dejuiste kleuren voor een website. Ik neb netdan nietzozeer over een percentage E Webinar Linkedln marketing 04 [famine 4‘. uur‘~ BLKHK NH > Partnerbijdragen . 5;" Verbeterie Facebook-strategie met de } I . nieuwste metric: Relevance Score 5 tips voor een succesvolle e- heaithstrategie De toekomst van targeting wordt bezoekeis van je website hebben. De associatie die een '"°"'d"°e' °""‘“'°" bezoeker metje website heeflt wordt immers mede bepaaid door de gebruikte combinatie van kleuren en Kan Zeifs le-Iden tot VefSChiiiende ernoiioneie reaCti€5. Frankwatching Agenda n Training Facebook marketing 09 Utrecm-2 uagem
  81. 81. myfitnesspal hellohealthy EAT MOVE LIVE LEARN 15 Easy Slow Cooker Recipes—Under 375 Calories! FACEBOOK LINKEDIN TNlTTER PINTEREST GO0GLE+ TOTAL SHARES SHARES SHARES SHARES SHARES SHARES V 15 Easy Slow Cooker Recipes—Under 375 Calories! %"r"e'. -u Eacilvwks 'n-w‘i[flfl'’ ‘! ion’ - -: tm; -v Vi: w: .‘: .i"5i .7 *V‘, ev. ,5i. a,L-_(5 @ g 6 Q 9 111.ok 1E. i'i'.1, ‘; , Article < Shaw‘:
  82. 82. #4. TIMING -all C)
  83. 83. TIMING Time gives context and is often crucial for the viral potential of a post
  84. 84. SONGFESTIVAL ssed ifi Like Page iTJ W Sky Radio " Suing El Trotse tweede maar 'ln: —- I': .c: mmi: in Liimets wii vinden jullie de grote winnaarl Een like voor Ilse en i". i'ay| on als jij dit ook vindt! Gefeliciteerdl pie like this. >1- E 539 E ‘let’; £i&‘. lC»L5 CZ'l"Fl"‘&l‘IE~
  85. 85. WORLD CUP FOOTBALL in tterrtitzre Helaas. het wordt de derde of vierde plaatsl Het waren mooie weken! ellllflflli BEIIIIIIIKT! ” Lile lfcmr-‘--. '—ni Share C l'. ‘3.91-1 people like this. Top Comments ' ¢ ll,514 shares
  86. 86. 0 Mercury Press & Media Ltd
  87. 87. I. Does it stir emotion? 2. Does it let people show the world who they are? 3. Does it provide practical value? 4. Is it timely relevant?
  88. 88. #5. LUCK
  89. 89. 6 l. .Ji i l. I. ‘It A i III! ‘ VEV . iii / a 4, il (‘J i . I . l H.1.oi. l. . I V‘ . lI. ‘.hi|
  90. 90. What if EVERYTHING ELSE FAILS? -all C)
  91. 91. Veronica TV's Photos
  92. 92. ADVERTISE fll
  93. 93. LISTEN & RESPOND ‘J
  94. 94. SUCCESS ON FACEBOOK Branding Commerce Service
  95. 95. Tire rli 7 til F

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