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Digital media research

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Digital media research

  1. 1. There will be 10 BILLION mobile subscribers by 2020
  2. 2. Internet is taking over the consumer’s media day http://www.slideshare.net/McK_CMSOForum/turning-the-digital-revolution-intoan-opportunity-for-the-media-industry
  3. 3. Advertisers are following the audience http://www.slideshare.net/McK_CMSOForum/turning-the-digital-revolution-intoan-opportunity-for-the-media-industry
  4. 4. Mobile usage has quintupled in five years. http://www.slideshare.net/McK_CMSOForum/turning-the-digital-revolution-intoan-opportunity-for-the-media-industry
  5. 5. Smartphone ownership eclipsed that of personal computers in 2012. 192.4 176.3 Smartphone Users (millions) 157.7 137.5 115.8 93.1 62.6 2010 2011 2012 2013 2014 2015 2016 US Smartphone Users and Penetration, 2010-2016 http://www.emarketer.com/Article/Smartphones-Continue-Gain-Share-US-Mobile-Usage-Plateaus/1008958
  6. 6. By 2017, HALF of all digital ad spending in North America will go toward mobile advertising. An estimated $33 Billion will be spent advertising on tablets, smartphones and other devices. 49% 23 Times what was spent in 2011. 42% 34% 26% 19% 11% 4% 2011 2012 2013 2014 2015 % of digital ad spend by year eMarketer, August 2013 2016 2017
  7. 7. Smartphone owners have more disposable income
  8. 8. Moms are a key target demographic for advertisers http://www.slideshare.net/webby2001/moms-and-media-2013-by-edison-research
  9. 9. Internet use is growing faster than any other media. 9
  10. 10. Podcasts are closely tied to internet radio 10
  11. 11. Internet radio listenership is experiencing dramatic increases
  12. 12. Internet radio listenership is experiencing dramatic increases
  13. 13. US Monthly Internet Radio Listeners, 2010 – 2016 Millions, % of internet users and % of population http://www.emarketer.com/Article/Internet-RadiosAudience-Turns-Marketer-Heads/1009652
  14. 14. People are spending increasingly more time with internet radio
  15. 15. People are listening to internet radio in their cars www.abacast.com 15
  16. 16. Advertisers are allocating more of their budgets to digital radio US Radio Ad Spending, by Segment, 2010 – 2016 Billions and % change http://www.emarketer.com/Article/Internet-RadiosAudience-Turns-Marketer-Heads/1009652
  17. 17. Budgets for online & mobile radio are growing the fastest
  18. 18. With Good Reason: Internet Radio Listeners Are Twice As Likely To Purchase
  19. 19. Internet radio brands are predominantly music formatted.
  20. 20. Radio has always been about much more than music. News, Talk & Sports dominate radio formats. 6% AC 7% Oldies 19% 7% Latin 21% The spoken word has never been more popular. http://www.radioadvertisinghome.com/radio-station-formats/ Country News - Talk Sports
  21. 21. Apple & Podcasts • Apple has offered podcasts in its iTunes store since the mid 2000s. • In July 2013, Apple reached ONE BILLION podcast subscriptions (podcasts that are regularly downloaded) • Over a quarter of a million different podcast shows exist on iTunes • Over eight million podcast episodes have been published on the iTunes store in total http://www.theinquirer.net/inquirer/news/2284111/apple-itunes-has-one-billion-podcast-subscribers
  22. 22. iTunes Radio • Apple released iTunes Radio on Sept. 18, 2013 as part of its iOS 7 system update, placing the app on millions of its devices from Day 1. • McDonald’s, Nissan, Pepsi and Proctor & Gamble have paid in excess of $10 million for the privilege of advertising on iTunes Radio through the end of 2013 - Ad Age. • Apple does not sell advertising within podcasts on iTunes Radio and refers podcast producers to PodcastOne for ad sales representation http://www.theinquirer.net/inquirer/news/2284111/apple-itunes-has-one-billion-podcast-subscribers
  23. 23. Millions more will soon have instant access top podcasts baked-in to their iPhones. Source: The Internet Radio Marketplace, GroupM Next 2013 23
  24. 24. Growing Fast The number of people listening to podcasts more than doubled in just five years. 29% 23% 13% 2007 2010 2012 % of Americans who have downloaded a podcast Source: Edison research Podcast Consumer 2012
  25. 25. Podcast Listening Breakdown www.abacast.com 25
  26. 26. Approx. 3 out of 4 adults over 25 are listening to LESS AM/FM radio as a result of podcasts.
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Notes de l'éditeur

  • Marketers are recognizing the trend and increasing budgets for mobile.
  • Podcast audience is growing fast

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