2.
Descriptions and Accomplishments
2004 – 2009
Country Manager Mexico (Sales, Reservations, Legal)
For Northwest Airlines and KLM Royal Dutch Airlines
Requested by senior management to accept appointment in Mexico for
Northwest and KLM senior commercial position generating $50M in annual
revenue. Integrated Sales, Reservations and the Ticket Office with Delta
Air Lines in 2009.
• Increased corporate revenue 16% through improving non-­cash service
recovery programs for premium passengers, reallocating staff to premium
sales channels, and introducing employee incentives.
• Enhanced market share from 3% to 18% by negotiating competitive
pricing and building strong account relationships with key German account
in Mexico.
• Improved agency revenue over 20% and cut costs 4% by reducing travel
agency portfolio and transforming reservations department into a pro-­active
center for top agency support including outbound service.
• Received the 2006 Re-­Engineering Award at the International Sales
Conference for initiating the reorganization of Sales and Reservations.