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FREEWHEEL COUNCIL FOR PREMIUM VIDEO
Petit Web – Jardins Ouverts / Jardins Clos
Thomas Bremond – Directeur Général, FreeWhe...
Average time spent per adult per day – total US
population
#1 Trend in TV/Video
It’s harder to reach consumers at scale an...
US TV advertising
Operators
Local avail
sales
Owned
Channel
Digital
pressure
Digital
pressure
Distribution
all networks
0%...
2015 Announcing the death of TV!
The FreeWheel Council for Premium Video (FWC) serves the
collective interest of those in the premium video industry
throug...
30 members including:
POSITION 1
APRIL
The Unrivaled Value of
Premium Video
POSITION 2
JUNE
Reconstructing
Programmatic for
Premium Video
POSITI...
ADVANCING THE AD EXPERIENCE
Part 1 & 2
Viewers complain about poor ad experiences
AD FATIGUE
seeing same creative
over and over
LATENCY
ad takes too long
to load...
Improving the ad experience: a buy-side perspective
52%
49%
46%
41%
35%
27%
27%
23%
Creating a better ad experience for
us...
Grand Format "Jardins Ouverts, Jardins Clos" du 28/02/2017 - Présentation Freewheel
Grand Format "Jardins Ouverts, Jardins Clos" du 28/02/2017 - Présentation Freewheel
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Grand Format "Jardins Ouverts, Jardins Clos" du 28/02/2017 - Présentation Freewheel

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Présentation lors du Grand Format 28/02/2017 "Jardins Ouverts, Jardins Clos, les nouvelles alliances digitales télé et vidéo"

Publié dans : Marketing
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Grand Format "Jardins Ouverts, Jardins Clos" du 28/02/2017 - Présentation Freewheel

  1. 1. FREEWHEEL COUNCIL FOR PREMIUM VIDEO Petit Web – Jardins Ouverts / Jardins Clos Thomas Bremond – Directeur Général, FreeWheel International
  2. 2. Average time spent per adult per day – total US population #1 Trend in TV/Video It’s harder to reach consumers at scale and on a timely basis. Source:Nielsen
  3. 3. US TV advertising Operators Local avail sales Owned Channel Digital pressure Digital pressure Distribution all networks 0% 10% 20% 30% 40% 50% 60% 70% 80% Turner AMC Scripps Discovery Viacom Disney Networks CBS Fox NBC ~ $50bn of ad revenue contributes ~49% of total programmer revenue $73bn $bn$bn $bn
  4. 4. 2015 Announcing the death of TV!
  5. 5. The FreeWheel Council for Premium Video (FWC) serves the collective interest of those in the premium video industry through leadership positions, research, and advocacy to promote the premium video economy
  6. 6. 30 members including:
  7. 7. POSITION 1 APRIL The Unrivaled Value of Premium Video POSITION 2 JUNE Reconstructing Programmatic for Premium Video POSITION 4 NOVEMBER Cross-Screen Unification (incl. Measurement) POSITION 3 OCTOBER Improving The Ad Experience CONTENT TRANSACTION CREATIVE SCALE
  8. 8. ADVANCING THE AD EXPERIENCE Part 1 & 2
  9. 9. Viewers complain about poor ad experiences AD FATIGUE seeing same creative over and over LATENCY ad takes too long to load POOR CREATIVE QUALITY low resolution, breaking stream INCONSISTENT EXPERIENCES inconsistent fill of breaks, lots of slate AD CLUTTER too manyads in a break
  10. 10. Improving the ad experience: a buy-side perspective 52% 49% 46% 41% 35% 27% 27% 23% Creating a better ad experience for users/consumers Inadequate measurement/Cross- screen metrics Ad blocking Managing/integrating big data Ad fraud Reaching millennials Cord-cutters Walled gardens Biggest challenges facing the video ad industry? Who has responsibility for improve ad experience? 71% 61% 59% 57% 52% Agency's creative department Agency's media/planning/buying department Marketer/advertiser Publisher/media brand Tech vendor partners

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