Mobile Brain Bank knows developers, startups, and growth companies. We understand how challenging it can be to bring your new products and services to international markets. We are here to assist you with your go-to-market strategies, defining and targeting the right customer base, and creating a business model that will be well received by international corporate customers.
Our sales network in Europe and USA are at your service, ready to reach out to business customers in telecommunications, energy, clean-tech, retail, media, logistics, manufacturing, and other industries.
3. About us
§ est. 2009 as a networked Think Tank
§ Pool of 3000 talented partners
§ We help businesses to excel by creating
and executing new technology strategies
§ Offices in New York, Oulu and Helsinki
Covered in
4. Summary
§ Global kickstart offers an opportunity for Finnish and
European technology startup companies for exploring
and gaining international growth
§ Young companies are oen built around a new product.
The product may suffer from a poor customer fit,
unrealistic sales projection, or simply lack of competent
people in areas other than product development.
§ Global kickstart offers Go-To-Market strategy creation
and execution, legal, and Intellectual Property services
5. International growth - A culture shock
§ Entering international markets multiplies complexity
• Adopting/adjusting business processes
• Ensure local communication skills and cultural
manners for employees and management
§ Different legal and IP environment
• Be prepared to work under different business law
environments
• Product naming both marketing and legal challenge
• Product liability, class actions, IP law suits; entering a
market unprepared may become prohibitively
expensive
7. Business Development
§ Formalizing and defining the product or service
• What customer problem does it solve
§ Go-To-Market strategy
• Geographical market analysis
• Competitor analysis
• Potential customer(s)
• Pricing, business model
• Channel to market
§ Strategy Execution
• Partnering
• Sales and marketing
8. Legal support
§ Training and day-to-day mentoring
§ Optimizing internal processes
§ Draing contractual frameworks
• NDAs, sales contracts, soware and web terms, privacy
policies etc.
§ Direct negotiation support
§ Creating an IP strategy, including IP competitor analysis
§ Giving a one-stop local contact point for the company’s foreign
aorneys, trademark agents and patent aorneys
§ Temporary in-house general counsel
• Acts like an employee, but hired only when and for the time
needed
9. Industries
Retail
Media
Manufactu
ring
Energy
Etc.
Information and Communications Technology
USA, Middle East, Germany, Korea, South East Asia
10. Recent cases
§ Consulting and documenting greentech related Intellectual Property
protection, and commercial Smart Grid, Smart Home opportunities for a
North American real estate company.
§ Business development/investor materials incl. feasibility study, technology
sourcing, and product roadmapping, on object recognition technologies and
image search functionalities for a Fashion Technology company in New
York.
§ Market studies, competitive analyses, and global Go-To-Market strategies
for two Finnish startups offering digital products for enterprises,
manufacturing, and logistics customers.
§ White papers, business case studies for indoor and outdoor location based
service companies in Finland and USA.
12. Petra Söderling
Petra Söderling, BBA (Helia University of Applied Sciences), MBA (Helsinki University
of Technology), Executive education with Harvard Business School and Stanford
University
Technology innovator and achiever. Board member in a number of technology
companies, speaker in dozens of industry conferences, and award-winning creator of
novel product and service concepts.
Achievements
§ Founded and currently manage the world’s first mobile app developer
crowdsourcing service, the Mobile Brain Bank.
§ Launched and managed world’s largest release of proprietary soware into open
source space, the Symbian smartphone platform comprising of over 30 million
lines of code.
§ Managed Nokia’s first Symbian touch-screen phone’s OS roadmapping and
development, supervising 32 Product Managers.
§ Received Red Dot Best of the Best award for Morph, a concept study on
nanotechnology implementation in mobile phones, and three other innovation
awards.
Helsinki
13. Vesa Koivisto
Vesa is an accomplished executive with extensive experience in international
energy industry and its emerging technologies, including Smart Grid, Smart
Metering, Distributed Generation and Home Energy Management Solutions.
During his career in Neste Chemicals and Fortum Corporation, Vesa has led
significant change, built market share and improved profitability in
competitive markets. He has led several management teams and
multinational organizations up to 190 professionals, and worked closely with
C-Level executives.
Vesa holds M.Sc. (Eng) from Tampere University of Technology, MBA from
TKK Executive School of Business. He’s completed relevant executive
education in Harvard Business School, University of Pennsylvania, and
London Business School.
New York
14. Ginger Ancone
Ms. Ancone has more than 15 years of successfully working with start-ups from the
initial inception to commercial deployment.
Founding employee of Embedded Wireless Labs an R&D facility, headquartered in
Malaysia, with offices in Philadelphia USA, Bangalore India and Kuala Lumpur
Malaysia.
Ms. Ancone was instrumental in establishing a Research & Development lab in
Kuala Lumpur, Malaysia and growing the company from a staff-strength of 0 to 100
worldwide.
Managed the soware development, branding and commercialization of a number
of products launched in Singapore, Canada, and USA
Director of Operations for Data Forest Sdn. Bhd, a Malaysian company with
government support and long-term concessions and assets for renewable hydro
electricity, fiber, land and water for the technology industry in Sarawak Malaysia.
She currently advises companies on how to scale their business
in the USA.
New York
15. Yasin Hamed
Yasin Hamed, at present co-founder and member of the
board at Sfonge Oy. Seasoned technology business
executive with over 24 years of IT and Telecomm
industry vision, 17 of those with Nokia Corporation across
Europe, America and with deep market experiences in
Korea and Middle East.
Yasin has a vast expertise in product program
management, technology sales strategy, market
development, opportunity analysis and long term
relationship management. Recognized leadership in the
mobile soware arena and pioneer in
mobile soware and technology licensing.
Helsinki, Middle East
16. Dietmar Tallroth
Dietmar Tallroth was trained as a lawyer in Germany and has worked in the IT and Mobile industry since
1984.
Specialized in technology and international business law, soware and intellectual property rights
§ From LinkedIn recommendations:
“Dietmar has been the best legal counsel I have ever worked with.”
“Dietmar, however, is not a typical lawyer but has a unique capability to combine legal, technical,
markets, and business understanding beyond comparison in my books.”
Strong business orientation, not limited to legal maers: worked as managing director for IT company,
soware developer and managed operations for Nokia Design
§ Worked on database systems, networking systems, authored two mobile apps for iOS
Resume highlights:
§ Aorney at Law in Germany
§ Head of Nokia Research Center Legal
§ Legal Director in Nokia Technology Platforms
§ General Counsel in UK company Symbian Foundation
§ Head of Nokia Design Operations
§ Nokia representative in various soware standardization fora
Helsinki, Germany