2. AWASHOPPER IN A NUTSHELL
• It’s a location-based social marketing
and engagement platform for
Merchants and Customers
• For Customers AWASHOPPER is a
Free App to find products, services,
sights, shops and great offers based
on their location.
3. AWASHOPPER IN A NUTSHELL
• It’s a location-based social
marketing and engagement
platform for Merchants and
Customers
• For Merchants AWASHOPPER is a
Multichannel social marketing
platform that enables them to
connect end users in a most
efficient manner either on their
mobile, tablet, laptop or on their
desktop. They can create real-time
offers and / or scheduled
campaigns and follow success with
reports.
4. AWASHOPPER IN A NUTSHELL
• It’s a location-based social
marketing and engagement
platform for Merchants and
Customers
• For Merchants AWASHOPPER is a
Multichannel social marketing
platform that enables them to
connect end users in a most
efficient manner either on their
mobile, tablet, laptop or on their
desktop. They can create real-time
offers and / or scheduled
campaigns and follow success with
reports.
5. AWASHOPPER IN A NUTSHELL
Create an offer and
bring customers in via
social channels.
6. Mobile devices are the new retail hub, making shopping easier for shoppers and
guiding to right promotions.
82% of
smartphone users
use a search
engine when
looking for local
business
82% of
smartphone users
consult their
phones while in
store deciding to
buy
45% of
marketers will
utilize digital
coupons as part of
their strategy by the
year 2016
2X increase in
“near me” search
interest in the past
year
37% of
marketers plan to
use GPS data in the
next 12 months
60% fashion
goods that are
bought online in UK
are picked up from
store directly
60% increase in
mobile advertising
over 2014
22.3% of
advertising
spending
worldwide
will be done via
Mobile in 2018
There will be 1.05
billion mobile
coupon users by
2019, up from 560
million this year
Advertisers will
spend $64.26
billion worldwide on
mobile devices in
2015
Advertisers will
spend $158.55
billion worldwide on
mobile devices in
2018
37% of
marketers plan to
use GPS data in the
next 12 months
7. Local Digital Advertising for
Everybody 1/2
• Small stores active in fashion, beauty, restaurants,
wellness and sports
• Advertising on the internet has not been reality for small
local businesses
• These companies do not have a capacity and/or funds to build applications
• These companies are struggling to generate traffic and users on their online platforms
• The most digital advertising by local companies has
been through email and SMS advertising, while bulk still
done offline
• Due to lack of resources and knowledge
• Due to lack of easiness
• Due to inability to target local audience
• Due to a lack of convenient platform
• Even offline advertising is very expensive for small stores
• Especially in Africa, there are lots of people that sell
things on the street because they cannot afford other
forms of advertising
• The law are getting stricter on street hawking
• Many areas in cities are beginning to have ”No Hawking” sign
• Create location based offers
• Share offers via chosen social media platforms
• Real-time reports
• Viewed, redeemed, called and aquired
• Real-time offers based on situation or demand
• Weather (Rain, Snow, Hot day,..)
• Warehouse capacity
• Expiring date of goods
• Competetive supply
• Join forces with other stores in order to generate traffic and
users (Cost effective way to share online customer acquisition
costs)
• Connect with consumers real-time or with scheduled campaigns
• Free SMS and email campaigns
• Improve existing email and sms campaigns and interaction with
deep linked landing page (location & context relevant) …
8. Local Digital Advertising for
Everybody 2/2
• Larger companies are creating their
own mobile applications, but are
often struggling to get consumers
to download apps.
• 65% of Finns do not want too many apps
• 8% of Finns use shopping mall application, while 41% would
be interested using it
• Creating mobile application requires
dedicated team and resources
• Staying relevant in app stores
requires frequent updates
• Only 13% of companies are
planning to launch GPS location or
iBeacon in 2015 (25% are exploring
but not set the date yet)
The fastest way to create mobile presense:
• Easy way to start mobile payments
• New market place
• Reduce development and IT expenditures
• Search and navigate indoor & outdoor
• When entering into shopping mall or chain
• When searching products from specific brand
• Support existing processes with ability to integrate with ERP, CRM
and other online platforms
• Easy way to allow individual stores in retail chain
• Generate own content
• Create offers
• Share content via social media platforms
• For the merchant an App or Website is not the business, but the
merchandise is the business
9. Value Proposition for
Consumers and Merchants
• Connect with stores at point, when
decision to buy is being made
• Allow price and rating comparison
between merchants within vicinity and
further
• Digital view to a nearby shops and
offers
• Ability to invite non intrusive and
context relevant marketing, according
to selected
• Prices
• Ratings
• Categories
• Location
• Connect with consumer at point, when
consumer is making decision to buy
• Ability to reach consumers at vicinity
• Easy way to create offers with simple
application (Android and HTML5) or via
ERP, CRM and/or online platform
• Ability to analyze lead, prospect and
suspect customers
• Who viewed, redeemed, called or
bought service or product
• Increase warehouse rotation
• Decrease days on shelf
10. Product Description
• Convenient and simple application, which provides personalized and relevant digital view to a city
• providing information about locations, merchants and especially great offers
• It's hard to decide where to go. The promise of mobility to begin with, has been about extending
the perception of your immediate surroundings.
• Opening an App for H&M and then opening another App for Zara is no different from first walking into H&M, walk out and then walk in to Zara to see what to buy.
• It is a view to nearby shops and offers that is sorted by distance as you move about.
• You can look “inside” the stores on an impulse and quickly see where you want to go to pick stuff up at great prices.
• For merchant, easy way to create offers and connect with customers at point, when customer is
making decision to buy
• For the merchant an App or Website is not the business, but merchandise is the business
• How?
• By extending the reach of brands beyond the shops they reside in with a revolutionary App
• A versatile Location based Social Marketing Platform for the “Advance Market”
11. What the icons mean in
Venues:
(star) means “This Venue
contains Offers that match my
notification filters”
(4x stars) means “This Venue
contains Offers that have an
average rating of 4 stars”
You’re looking at
your favorites
(Heart) means “Favorite
Venue”. You can control what
notifications you get for each
Favorite Venue by customizing
its notification filters in the
profile view. (Accessible from
the Menu)
What the icons mean in
Offers:
means “This Offer matches
my notification filters”
means “Paid. You own this
item now. Go pick it up.”
means “Redeemed for
you. Go pick it up and pay.”
Redeem / UnRedeem with long
press. Redeeming can also be
done in offer details view.
76/100 76/100
12. Technology
Back-end Front-end
Consumer channels
AWASHOPPER’s web & mobile app
(Android and HTML5)
Cloud-based
Fully hosted, secure and
reliable Platform as a Service.
Scalable technology and
business model.
Retailers CRM and
ERP integration
possibility
AWASHOPPER
Admin Platform
AWASHOPPER
Merchant Platform
AWASHOPPER
Ad EngineAdmin API Client API
Fully integrated
Connected to licensee’s existing
consumer channels, enterprise
solutions and business processes.
Cross-platform & responsive
Works on any desktop and mobile
device with modern web browser
and Android devices.
World-class merchant
platforms
Easy-to-use online presence
management and extensive tool
kit of location based, responsive
and functional ad formats.
Fast & Easy Setup
Runs as a stand alone (in-
built CRM/ERP
functionalities), integrations &
implementation 1-3 months.
Connect with
3rd
parties
Analytics
Ability to track viewed and
redeemed offers, together with
heat map (analysis of customers’
geo-targeted decision making)
