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The Changing Digital Landscape
State of the news media 2015
November 12, 2015
Lee Rainie (@lrainie)
Director, Internet, Sc...
Where people get media
How people get media
When and for how long they use media
Who shapes and influences media experienc...
In America these changes have
disrupted traditional “industrial
era” media institutions
Media are now personal,
portable, participatory, and
pervasive
Contents
3 digital revolutions have changed the news
State of the digital news media 2015
6 Impacts on News and media
5 tr...
3 digital revolutions have changed
the news and information
environment in America
14
36
44
52
55
59 61 63
67
71
74 74 76 76
79
83 84 84
87
0
20
40
60
80
100
1996 2000 2003 2006 2009 2012 2015
Revolution 1...
18
25
31
45
59
66
73
75
77
82 81
83 84 85
87
91
89
91
92
11
19
27
37
43 44
50
53
55
68
0
20
40
60
80
100
Dec-00 Nov-04 Jan...
10%
76
7
65
2005 2007 2009 2011 2013 2015
Among internet
Among all
Revolution 3 – Social Networking / Social Media
State of the digital news media
2015
Network News: Fact Sheet
Audience
broadcast networks saw a positive audience picture in 2014.
Economics
two of the broadca...
Digital News — Revenue: Fact Sheet
Digital Ad Revenue Continues to Grow
In 2014, $50.7 billion was spent on digital ads, i...
Digital News — Revenue: Fact Sheet
Total Digital Display Advertising
Within digital advertising, display ads such as banne...
Digital News — Revenue: Fact Sheet
Total Digital Ad Revenue by Company
Five companies – Google, Facebook, Microsoft, Yahoo...
6 Impacts on
news and media
1 - A Mobile Majority
More and more people will get news and information on their mobile devices.
1 - A Mobile Majority
 39 of the top 50 digital news websites have more traffic to their sites and
associated application...
2 - Mobile and Social go Together
Social networking/social media sites have become important sources
of news for many Amer...
2 - Mobile and Social go Together
 People are now depending a lot on their friends to be their
“editors” about what infor...
3 - Facebook Now Rivals Legacy News Sources
3 - Facebook Now Rivals Legacy News Sources
 Social media are becoming a news source that rivals other
traditional source...
4 – There are Clear Generational Divides
(Millennials are ages 18-34 …. Baby Boomers are ages 51-68)
4 – There are Clear Generational Divides
 For younger users, Facebook is now more important than “local
news” programs fo...
5 - Digital Video and Radio News on the Rise
5 - Digital Video and Radio News on the Rise
 The same trend towards digital content applies to video. It’s about a
third...
6 - Consumers Are a Part of the Process
(% of social media users who have …)
6 - Consumers Are a Part of the Process
 The internet is much more defined by one-to-one and many-to-
many communication....
5 trends for the future
4th Revolution on the way
By 2025, the internet will become ‘like electricity’
— less visible, yet more deeply embedded in...
1. Screens and data will be almost everywhere
• More media encounters and media sharing
• More advertising opportunities
•...
2. Augmented reality will bring media and data
into real life
• More impact for location awareness
• More immediacy for se...
3. Virtual reality will become immersive and
compelling
• More customized media experiences
• More attractive product plac...
4. Alerts will become pervasive and people will
regulate their media streams more aggressively
• More awareness of news an...
5. Smart agents and machines enabled by “artificial
intelligence” will work alongside people as their
assistants and “medi...
“The best way to predict the future
is to invent it”
-- Alan Kay (1971)
Thank you!
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The Changing Digital Landscape: Where Things are Heading

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Lee Rainie discusses the latest Pew Research Center findings about the state of technology and media in 2015 and looks at five major trends that will shape the media environment and consumer habits in the coming years. This is a presentation he gave at the recent Tencent Media Summit in Beijing, China.

Publié dans : Internet

The Changing Digital Landscape: Where Things are Heading

  1. 1. The Changing Digital Landscape State of the news media 2015 November 12, 2015 Lee Rainie (@lrainie) Director, Internet, Science and Technology Research Pew Research Center Tencent conference
  2. 2. Where people get media How people get media When and for how long they use media Who shapes and influences media experiences The way media affects how people view themselves and their world
  3. 3. In America these changes have disrupted traditional “industrial era” media institutions
  4. 4. Media are now personal, portable, participatory, and pervasive
  5. 5. Contents 3 digital revolutions have changed the news State of the digital news media 2015 6 Impacts on News and media 5 trends for the future
  6. 6. 3 digital revolutions have changed the news and information environment in America
  7. 7. 14 36 44 52 55 59 61 63 67 71 74 74 76 76 79 83 84 84 87 0 20 40 60 80 100 1996 2000 2003 2006 2009 2012 2015 Revolution 1 - Internet Users %
  8. 8. 18 25 31 45 59 66 73 75 77 82 81 83 84 85 87 91 89 91 92 11 19 27 37 43 44 50 53 55 68 0 20 40 60 80 100 Dec-00 Nov-04 Jan-08 Apr-12 Aug-13 Cell phone Smart phone Revolution 2 – Mobile Connectivity
  9. 9. 10% 76 7 65 2005 2007 2009 2011 2013 2015 Among internet Among all Revolution 3 – Social Networking / Social Media
  10. 10. State of the digital news media 2015
  11. 11. Network News: Fact Sheet Audience broadcast networks saw a positive audience picture in 2014. Economics two of the broadcast networks – ABC and CBS – improved financially in 2014, while NBC experienced a decline. Digital Audience received more visits via a mobile device than a desktop.
  12. 12. Digital News — Revenue: Fact Sheet Digital Ad Revenue Continues to Grow In 2014, $50.7 billion was spent on digital ads, including mobile, up 18% from $43.1 billion in 2013. Mobile Ad Revenue Grows Rapidly in Past Two Years In 2014, $19 billion was spent on mobile advertising, up 78% from the $10.7 billion spent in 2013.
  13. 13. Digital News — Revenue: Fact Sheet Total Digital Display Advertising Within digital advertising, display ads such as banners or video are where most news organizations make the majority of their digital revenue. Video display ad spending is growing at a faster rate than any other display category.
  14. 14. Digital News — Revenue: Fact Sheet Total Digital Ad Revenue by Company Five companies – Google, Facebook, Microsoft, Yahoo and AOL – still generated 61% of total domestic digital ad revenue in 2014. Facebook continued to lead in mobile display ad revenue.
  15. 15. 6 Impacts on news and media
  16. 16. 1 - A Mobile Majority More and more people will get news and information on their mobile devices.
  17. 17. 1 - A Mobile Majority  39 of the top 50 digital news websites have more traffic to their sites and associated applications coming from mobile devices than from desktop computers  At the same time, though, desktop visitors to these sites tend to spend more time per visit than do mobile visitors.  One segment of that – mobile advertising spending – showed sharp increases
  18. 18. 2 - Mobile and Social go Together Social networking/social media sites have become important sources of news for many Americans.
  19. 19. 2 - Mobile and Social go Together  People are now depending a lot on their friends to be their “editors” about what information is important. Their friends are “information gatekeepers”.  Citizens do not trust the government or news organizations as much as they did a generation ago. They are shifting their trust to their personal networks.  Their friends’ opinions are the ones that often affect the products and services they buy, their political opinion, and even their lifestyles and personal habits.
  20. 20. 3 - Facebook Now Rivals Legacy News Sources
  21. 21. 3 - Facebook Now Rivals Legacy News Sources  Social media are becoming a news source that rivals other traditional sources.  Facebook is as important to political news consumers as local news TV station broadcasts, which for two generations have been the most popular source of news for Americans by a wide margin.
  22. 22. 4 – There are Clear Generational Divides (Millennials are ages 18-34 …. Baby Boomers are ages 51-68)
  23. 23. 4 – There are Clear Generational Divides  For younger users, Facebook is now more important than “local news” programs for getting news. That’s different from older generations, which still rely more on local  Technology change is usually powered by generational change. Teenagers and young adults are very eager users of digital technology.  Young people say their technology use is an important part of their personal identity and their generational identity.
  24. 24. 5 - Digital Video and Radio News on the Rise
  25. 25. 5 - Digital Video and Radio News on the Rise  The same trend towards digital content applies to video. It’s about a third of all Americans and half of those who use the internet.  Many news organizations now find they get as much attention to their archived online videos as they get to their live programs.  Video display ad spending is growing at a faster rate than any other display category .
  26. 26. 6 - Consumers Are a Part of the Process (% of social media users who have …)
  27. 27. 6 - Consumers Are a Part of the Process  The internet is much more defined by one-to-one and many-to- many communication.  It is not a one-direction platform where the flow of information is from a central source to consumers. It facilitates people being their own broadcasters and publishers. And they find this very meaningful.  This is very empowering and really changes political and civic life.
  28. 28. 5 trends for the future
  29. 29. 4th Revolution on the way By 2025, the internet will become ‘like electricity’ — less visible, yet more deeply embedded in people’s lives for good and for ill Internet of Things (IoT)
  30. 30. 1. Screens and data will be almost everywhere • More media encounters and media sharing • More advertising opportunities • More change in measuring “audiences”
  31. 31. 2. Augmented reality will bring media and data into real life • More impact for location awareness • More immediacy for selling opportunities • More worries about privacy
  32. 32. 3. Virtual reality will become immersive and compelling • More customized media experiences • More attractive product placement • More distractions and brain change
  33. 33. 4. Alerts will become pervasive and people will regulate their media streams more aggressively • More awareness of news and social networks • More community interactions • More stress and frenzy
  34. 34. 5. Smart agents and machines enabled by “artificial intelligence” will work alongside people as their assistants and “media concierges” • More self-awareness • More relevant and actionable-information • More changes in the way people work
  35. 35. “The best way to predict the future is to invent it” -- Alan Kay (1971)
  36. 36. Thank you!

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