Barrett CTT National Values Assessments Headlines January 2013

CTT National Values Assessment Headlines
Jan 2013

This presentation

• The purpose of this presentation is to
show that it is possible to measure the
values and culture of communities and
nations.
• The stories attached to some assessment
are a snap-shot connected to the key
values or cultural outcomes.

2
www.valuescentre.com

National Assessments

• The CTT National Values Assessment
– Provides politicians, government and community leaders with a way of
measuring and monitoring the degree to which the needs and values
of the citizens of their nation or their community are being met, and
hence the level of happiness/well-being that people perceive.
– Highlights the most important national and community issues, and can
be used to generate deep meaningful conversations among different
societal groupings about national and community priorities.
– Provides a road-map for achieving long-term sustainability.
– Identifies emergent issues in different population subgroups—gender,
age, ethnicity, etc.
– Uses internet technology to give citizens a voice and enable them to
participate in the process of day to day democracy.

• Fundamentally this work highlights the values
that unite groups & communities rather than the
beliefs that divide.
3

7 Levels of Organisational Consciousness

Positive Focus / Excessive Focus

Service To Humanity and the Planet
Service Social responsibility, future generations, long-term
perspective, ethics, compassion, humility

Making a Strategic Alliances and Partnerships
Environmental awareness, community involvement,
Difference employee fulfilment, coaching/mentoring

Building Internal Community
Internal Cohesion Shared values, vision, commitment, integrity,
trust, passion, creativity, openness, transparency

Continuous Renewal and Learning
Transformation Accountability, adaptability, empowerment,
teamwork, goals orientation, personal growth

High Performance
Self-esteem Systems, processes, quality, best practices,
pride in performance. Bureaucracy, complacency

Employee Recognition
Relationship Loyalty, open communication, customer satisfaction,
friendship. Manipulation, blame

Financial Stability
Survival Shareholder value, organisational growth,
employee health, safety. Control, corruption, greed

4

Stages in the Development of National Consciousness

Positive Focus / Excessive Focus

Global Sustainability
Global 7 Human Rights, Future Generations, Ecological
Resilience.

Strategic Alliances
Regional Collaboration, Environmental Awareness,
External Cohesion 6 Quality of Life .

Strong National Identity
Internal Cohesion 5 Trust, Openness, Transparency, Shared Vision and
Values, Fairness.

Democratic Processes
Transformation 4 Equality, Freedom of Speech, Consensus, Adaptability,
Accountability.

Institutional Effectiveness
Rule of Law, National Pride, Governmental Efficiency
Self-Esteem 3 Bureaucracy, Central Control, Elitism.

Social Stability
Relationship 2 Conflict Resolution, Racial Harmony, Rituals

Inequality, Discrimination, Intolerance.

Economic Stability
Survival 1 Prosperity. Health, Defense, Social Safety Nets

Corruption, Violence, Poverty, Greed.

5

CTT National Assessments – Status Jan 2013
North America Europe Asia
USA *2011 Denmark Belgium Bhutan
2009, 2010, 2011 2008 2010 2008
Sweden *2012 Switzerland
Canada 2009, 2010, 2011,
Singapore
2011 2012
2010 2012
Trinidad Iceland France India
Tobago 2008, 2010 2012 T.B.D.
2012
United Arab
Finland UK
Bahamas 2010, 2011 2012 Emirates
T.B.D. T.B.D.
Latvia Macedonia Qatar
2007 (Skopje) 2009 T.B.D.

Hungary Spain
2012 (Test) (Extremadura) 2010
Oceania
South America
Italy Australia
Brazil Slovakia 2009
2012 2012 (Test).
2010
New Zeeland
Argentina Africa T.B.D.
2001**
South Africa Egypt
Venezuela 2011 T.B.D.
2010 **
Nigeria
2012

* Community Assessments 6
www.valuescentre.com ** Not statistically valid

Values of Humanity: National View (16 nations)
Level Personal Values (PV) Current Culture Values (CC) Desired Culture Values (DC)

7

6

5

4
3

2

1

IRS (P)=4-8-0 IRS (L)=0-0-0 IROS (P)=0-0-0-0 IROS (L)=3-3-4-0 IROS (P)=1-0-5-4 IROS (L)=0-0-0-0

honesty 15 5(I) bureaucracy (L) 13 3(O) caring for the elderly 11 4(S)

Matches family 14 2(R) wasted resources (L) 12 3(O) affordable housing 10 1(O)

PV - CC 0 caring 12 2(R) crime/ violence (L) 11 1(R) concern for future 10 7(S)
CC - DC 0 generations
PV - DC 0 friendship 12 2(R) uncertainty about the 11 1(I)
future (L) effective healthcare 9 1(O)
humour/ fun 12 5(I)
unemployment (L) 11 1(O) employment opportunities 9 1(O)
Health Index responsibility 9 4(I)
(PL) corruption (L) 9 1(O) caring for the 7 4(S)
respect 8 2(R)
disadvantaged
PV - 12-0 conflict/ aggression (L) 8 2(R)
CC-0-10 accountability 7 4(R)
poverty reduction 7 1(O)
DC-10-0 blame (L) 7 2(R)
positive attitude 6 5(I)
quality of life 7 6(I)
materialistic (L) 7 1(I)
compassion 5 7(R)
dependable public services 6 3(O)
5 5(R) poverty (L) 7 1(I)
fairness social justice 6 4(S)
5 5(R)
trust

Black Underline = PV & CC Orange = CC & DC P = Positive I = Individual O = Organisational
Orange = PV, CC & DC Blue = PV & DC L = Potentially Limiting (white circle) R = Relationship S = Societal

Values Plot Copyright 2012 Barrett Values Centre March 30, 2012

A few stories from countries on the path

Australia National Conversation: Corporations, Latvia 2030: Sustainable development strategy based on
Government NGOs and Citizens the values of the people. Highest planning document
in Latvian Government

Iceland National Assembly. 1300 citizens from voting register Belgium Assessment under the Protection of the Royal Family
chosen to help government rebuild a values driven nation Politicians and mayors engaged in the dialogue with people

8

Survey Questions

1) Personal Values
Please select ten of the following values/behaviours that
most reflect who you are, not who you desire to become.

2) Current National Culture Values
most reflect how your society currently operates.

3) Desired National Culture Values
you would most like to see reflected in your nation.

9

What do these plots tell you?

Swedish National 2010 (1002)
What the
people
Personal Values Current Culture Values Desired Culture Values
believe is
Level 7
necessary for
Level 6 them to
The values that
Level 5 improve their
are important to
Level 4
lives and help
people in their the nation
Level 3
personal lives. achieve its
Level 2 full potential?
Level 1
IRS (P)= 5-5-0 | IRS (L)= 0-0-0 IROS (P)= 0-1-1-3 | IROS (L)= 1-1-3-0 IROS (P)= 3-0-2-5 | IROS (L)= 0-0-0-0

Matches 1. honesty 501 5(I) 1. freedom of speech 458 4(O) 1. employment opportunities 568 1(O)

PV - CC 0 2. family 452 2(R) 2. bureaucracy (L) 448 3(O) 2. financial stability 423 1(I)
CC - DC 1
PV - DC 2 380 7(S)
3. humour/fun 437 5(I) 3. unemployment (L) 424 1(O) 3. concern for future
generations
Health 4. responsibility 380 4(I) 4. peace 398 7(S)
4. honesty 314 5(I)
Index
(PL) 5. compassion 326 7(R) 5. wasted resources (L) 314 3(O)
5. nature conservancy 297 6(S)
PV: 10-0
CC: 5-5 6. accountability 318 4(R) 6. environmental 303 6(S)
6. caring for the elderly 296 4(S)
DC: 10-0 awareness
7. independence 268 4(I)
7. democratic process 298 4(R) 7. caring for the 245 4(S)

8. positive attitude 265 5(I) disadvantaged
8. blame (L) 297 2(R)
8. quality of life 239 6(I)
9. fairness 247 5(R)
9. human rights 281 7(S)
9. fairness 233 5(O)
10. respect 243 2(R)
10. uncertainty about the 280 1(I)
10. peace 229 7(S)
future (L)

How the people experience their society--
Black Underline = PV & CC Orange = CC & DC P = Positive L = Potentially Limiting I = Individual O = Organizational
Orange = PV, CC & DC
What
Blue = PV & DC
is working well? What circle)
(white
is undermining R = Relationship S = Societal
the sustainability nation and quality of life of
Values Plot Copyright the citizens
2010 Barrett Values Centre March 2010
10

Cultural Entropy

Cultural Entropy in Nations

Cultural entropy is the degree of dysfunction that occurs
in a community or nation due to the felt presence of
unmet needs and fear-based behaviours that impact the
general population.

We measure cultural entropy by determining the
proportion of votes in a cultural values assessment for
potentially limiting values/behaviours such as corruption,
bureaucracy, unemployment, discrimination, etc.

11

Cultural Entropy: Risk Bands

0-10% Healthy Culture: This a low level of entropy which is a good
indication for the future.

11-20% Minor Issues: Some degree of dissatisfaction with the current
culture that requires discussion and dialogue

21-30% Significant Issues: Potential unease among the population and/or
conflicts that require immediate attention and/or resolution.

31-40% Serious Issues: Unresolved issues among the population that, if
left unaddressed, could create social unrest.

41%+ Critical Issues: Leadership issues that could lead to social unrest,
demonstrations, and civil disobedience, indicating a need for change in
policy and/or a change in government

12

2001
Argentina

13

Argentina

14

Iceland 2007

15
www.valuescentre.com August 2007

Latvia

16

Latvia

17

Denmark: Group (923) 2008
Level 7

Level 6

Level 5

Level 4

Level 3

Level 2

Level 1
PL= 10-0 | IRS (P)= 4-6-0 | IRS (L)= 0-0-0 PL= 7-3 | IROS (P)= 3-1-2-1 | IROS (L)= 1-0-2-0 PL= 10-0 | IROS (P)= 3-1-2-4 | IROS (L)= 0-0-0-0

Matches 1. family 450 Level 2 1. freedom of speech 471 Level 4 1. freedom of speech 356 Level 4

PV - CC 0 2. honesty 431 Level 5 2. educational 437 Level 3 2. social responsibility 345 Level 4
CC - DC 6 opportunities
PV - DC 0 3. humor/fun 400 Level 5 3. prosperity 356 Level 3 3. educational opportunities 341 Level 3

4. responsibility 381 Level 4 4. democratic process 344 Level 4 4. human rights 306 Level 7

5. positive attitude 302 Level 5 5. financial stability 322 Level 1 5. financial stability 300 Level 1

6. friendship 291 Level 2 6. personal freedom 293 Level 4 6. peace 289 Level 7

7. caring 284 Level 2 7. human rights 263 Level 7 7. democratic process 272 Level 4

8. fairness 243 Level 5 8. tradition (L) 256 Level 2 8. social justice 261 Level 4

9. listening 233 Level 2 9. bureaucracy (L) 253 Level 3 9. personal freedom 249 Level 4

10. cooperation 230 Level 5 10. materialistic (L) 232 Level 1 10. quality of life 233 Level 6

Orange = PV, CC & DC Blue = PV & DC (white circle) R = Relationship S = Societal

Values Plot Copyright 2008 Barrett Values Centre September 2008
18

Denmark

19

Iceland 2008

20

Iceland

21

Iceland National Assessment (1094) 2010
Level 7

Level 6

Level 5

Level 4

Level 3

Level 2

Level 1

Matches 1. family 598 2(R) 1. uncertainty about the 530 1(I) 1. honesty 295 5(I)

2. honesty 497 5(I) future (L) 2. financial stability 267 1(I)
PV - CC 0
CC - DC 0 2. corruption (L) 507 1(O)
PV - DC 3 3. friendship 357 2(R) 3. employment 259 1(O)

3. unemployment (L) 495 1(O)
opportunities
4. positive attitude 335 5(I)

Health 4. blame (L) 442 2(R) 4. family 235 2(R)

Index (PL)
5. trust 298 5(R)

5. concern for future 347 7(S) 5. respect 230 2(R)
PV: 10-0 generations 6. dependable public 228 3(O)
CC: 1-9 7. health 273 1(I)
DC: 10-0 6. poverty (L) 326 1(I) services
8. accountability 268 4(R)
7. short-term focus (L) 307 1(O) 7. poverty reduction 228 1(O)

9. financial stability 268 1(I)
8. elitism (L) 296 3(R) 8. educational opportunities 220 3(O)

10. responsibility 264 4(I)
9. conflict/aggression (L) 283 2(R) 9. caring for the elderly 219 4(S)

10. wasted resources (L) 282 3(O) 10. democratic process 217 4(R)


22

Iceland

1200 Citizens + 300 Government, NGOs & Institution Leaders + 500 Volunteers
Themes: Education, Economy, Equal rights, Family, Environment, Public administration, Welfare, Sustainability

23

USA National Assessment (1502) 2009
Level 7

Level 6

Level 5

Level 4

Level 3

Level 2

Level 1

Matches 1. family 691 2(R) 1. corruption (L) 748 1(O) 1. accountability 703 4(R)

PV - CC 0 2. caring 657 2(R) 2. blame (L) 681 2(R) 2. concern for future 516 7(S)
PV - DC 1
3. honesty 576 5(I) 3. bureaucracy (L) 681 3(O) 3. employment 497 1(O)
opportunities
Health 4. humor/fun 548 5(I) 4. crime/violence (L) 628 1(R) 4. caring for the elderly 467 4(S)
Index (PL)
5. compassion 469 7(R) 5. uncertainty about the 567 1(I) 5. affordable housing 429 1(O)
PV: 11-0 future (L)
CC: 0-10
DC: 10-0 6. responsibility 461 4(I) 6. wasted resources (L) 552 3(O) 6. peace 429 7(S)

7. friendship 407 2(R) 7. materialistic (L) 527 1(I) 7. caring for the 398 4(S)
disadvantaged
8. respect 392 2(R) 8. unemployment (L) 466 1(O) 8. financial stability 368 1(I)

9. accountability 388 4(R) 9. conflict/aggression (L) 426 2(R) 9. quality of life 335 6(I)

10. independence 359 4(I) 10. poverty (L) 358 1(I) 10. poverty reduction 325 1(O)

11. patience 359 5(I)


Values Plot Copyright 2009 Barrett Values Centre January 2009
24

USA National Assessment (1504) 2010
Level 7

Level 6

Level 5

Level 4

Level 3

Level 2

Level 1

Matches 1. family 655 2(R) 1. bureaucracy (L) 761 3(O) 1. accountability 826 4(R)

PV - CC 0 2. caring 646 2(R) 2. corruption (L) 727 1(O) 2. concern for future 567 7(S)
CC - DC 0
PV - DC 2 generations
3. honesty 610 5(I) 3. blame (L) 680 2(R) 529 5(I)
3. honesty

Health 4. humor/fun 573 5(I) 4. uncertainty about the 651 1(I) 488 1(O)
4. employment
Index future (L)
(PL) 508 4(I) opportunities
5. responsibility 5. wasted resources (L) 647 3(O) 457 4(S)
5. caring for the elderly
PV: 10-0
CC: 1-9 6. accountability 485 4(R) 586 1(I)
6. materialistic (L) 6. effective healthcare 435 1(O)
DC: 10-0
7. independence 435 4(I) 534 1(R)
7. crime/violence (L) 7. economic growth 398 1(O)

8. friendship 434 2(R) 510 1(O)
8. unemployment (L) 8. caring for the 395 4(S)

9. compassion 427 7(R) 437 2(R) disadvantaged
9. conflict/aggression (L) 390 1(O)
9. affordable housing
10. respect 379 2(R) 402 3(O)
10. military strength 378 7(S)
10. peace


25

US National Assessment (1505) 2011
Level 7

Level 6

Level 5

Level 4

Level 3

Level 2

Level 1

Matches 1. family 672 2(R) 1. blame (L) 820 2(R) 1. accountability 834 4(R)

PV - CC 0 2. caring 648 2(R) 2. bureaucracy (L) 771 3(O) 2. economic growth 574 1(O)
CC - DC 0
PV - DC 1 3. humor/ fun 584 5(I) 3. wasted resources (L) 696 3(O) 3. concern for future 551 7(S)

4. honesty 563 5(I) 4. corruption (L) 682 1(O) generations
Health
5. responsibility 512 4(I) 5. materialistic (L) 671 1(I) 4. employment 468 1(O)
Index (PL) opportunities
6. accountability 459 4(R) 6. uncertainty about 651 1(I)
PV: 10-0 effective healthcare 462 1(O)
CC: 0-10 7. compassion 442 7(R) the future (L) 5.

DC: 10-0 6. caring for the elderly 444 4(S)
8. friendship 433 2(R) 7. conflict/ aggression (L) 560 2(R)

8. crime/ violence (L) 509 1(R) 7. caring for the 379 4(S)
disadvantaged
10. respect 402 2(R) 9. unemployment (L) 504 1(O)
8. educational 358 3(O)
10. short-term focus (L) 444 1(O)
opportunities
9. peace 355 7(S)

10. financial stability 344 1(I)


Values Plot Copyright 2011 Barrett Values Centre June 2011

USA 2009

27

Swedish National (1016) 2009
Level 7

Level 6

Level 5

Level 4

Level 3

Level 2

Level 1

Matches 1. honesty 500 5(I) 1. freedom of speech 539 4(O) 1. employment 571 1(O)
opportunities
PV - CC 0 2. humour/fun 486 5(I) 2. peace 522 7(S) 2. financial stability 437 1(I)
CC - DC 4
PV - DC 2 3. bureaucracy (L) 429 3(O)
3. family 467 2(R) 3. concern for future 415 7(S)
generations
Health 4. responsibility 393 4(I) 4. unemployment (L) 409 1(O)

Index (PL) 4. nature conservancy 352 6(S)
5. accountability 342 4(R) 5. human rights 344 7(S)
PV: 10-0 5. honesty 334 5(I)
CC: 6-4 6. democratic process 317 4(R)
DC: 10-0 6. compassion 298 7(R)
6. peace 307 7(S)
7. positive attitude 292 5(I) 7. environmental 311 6(S)
awareness 7. caring for the elderly 283 4(S)
8. friendship 280 2(R)
8. environmental 275 6(S)
9. independence 263 4(I) future (L) awareness

10. fairness 252 5(R) 9. wasted resources (L) 284 3(O)
9. freedom of speech 275 4(O)



Values Plot Copyright 2009 Barrett Values Centre February 2009
28

Level 7

Level 6

Level 5

Level 4

Level 3

Level 2

Level 1

Matches 1. honesty 501 5(I) 1. freedom of speech 458 4(O) 1. employment opportunities 568 1(O)

PV - CC 0 2. family 452 2(R) 2. bureaucracy (L) 448 3(O) 2. financial stability 423 1(I)
CC - DC 1
PV - DC 2 380 7(S)
3. humour/fun 437 5(I) 3. unemployment (L) 424 1(O) 3. concern for future
generations
Health 4. responsibility 380 4(I) 4. peace 398 7(S)
4. honesty 314 5(I)
Index
(PL) 5. compassion 326 7(R) 5. wasted resources (L) 314 3(O)
PV: 10-0
CC: 5-5 6. accountability 318 4(R) 6. environmental 303 6(S)
DC: 10-0 awareness
7. democratic process 298 4(R) 7. caring for the 245 4(S)

8. positive attitude 265 5(I) disadvantaged
8. blame (L) 297 2(R)
9. human rights 281 7(S)
10. respect 243 2(R)
10. peace 229 7(S)
future (L)


Values Plot Copyright 2010 Barrett Values Centre March 2010
29

Level 7

Level 6

Level 5

Level 4

Level 3

Level 2

Level 1

Matches 1. family 472 2(R) 1. unemployment (L) 535 1(O) 1. employment 629 1(O)

2. humour/ fun 467 5(I) 2. bureaucracy (L) 483 3(O) opportunities
PV - CC 0
CC - DC 2 2. financial stability 500 1(I)

PV - DC 0 3. responsibility 388 4(I) 3. freedom of speech 408 4(O)
3. concern for future 423 7(S)
4. accountability 371 4(R) 4. uncertainty about the 369 1(I)
generations
Health
5. honesty 340 5(I) future (L) 4. effective healthcare 369 1(O)
Index (PL)
6. positive attitude 305 5(I) 5. materialistic (L) 338 1(I)
5. democratic process 300 4(R)
PV: 10-0
CC: 4-6 7. compassion 300 7(R) 6. blame (L) 331 2(R)
DC: 10-0
8. fairness 262 5(R) 7. wasted resources (L) 326 3(O)

8. peace 298 7(S)
environmental 253 6(S)
9. adaptability 251 4(I) 8.

9. financial stability 288 1(I) awareness
10. caring 239 2(R)

10. environmental 286 6(S) 9. sustainability 248 6(S)

awareness 10. caring for the 239 4(S)

disadvantaged



National Assessment Sweden: Group (1000)

7

6

5

4
3

2

1


humour/ fun 450 5(I) unemployment (L) 530 1(O) employment opportunities 623 1(O)

Matches family 447 2(R) bureaucracy (L) 426 3(O) financial stability 499 1(I)

PV - CC 0 responsibility 374 4(I) freedom of speech 411 4(O) concern for future 402 7(S)
PV - DC 0 accountability 350 4(R) uncertainty about the 393 1(I)
future (L) effective healthcare 322 1(O)
honesty 318 5(I)
materialistic (L) 336 1(I) democratic process 286 4(R)
Health Index compassion 311 7(R)
(PL) wasted resources (L) 326 3(O) caring for the elderly 278 4(S)
positive attitude 280 5(I)

PV-10-0 blame (L) 315 2(R) nature conservancy 271 6(S)
CC - 3-7 fairness 260 5(R)

DC-10-0 peace 306 7(S) environmental awareness 262 6(S)
continuous learning 234 4(I)
crime/ violence (L) 282 1(R) sustainability 247 6(S)
caring 228 2(R)
educational opportunities 280 3(O) caring for the 240 4(S)
disadvantaged


Values Plot Copyright 2012 Barrett Values Centre March 15, 2012

Canadian National Assessment: Group (1250) 2009
Level 7

Level 6

Level 5

Level 4

Level 3

Level 2

Level 1

Matches 1. honesty 577 5(I) 1. bureaucracy (L) 471 3(O) 1. accountability 511 4(R)

PV - CC 0 2. family 481 2(R) 2. human rights 444 7(S) 2. caring for the elderly 461 4(S)
CC - DC 1
PV - DC 0
3. caring 436 2(R) 3. freedom of speech 375 4(O) 3. affordable housing 450 1(O)

Health 4. humor/fun 427 5(I) 4. wasted resources (L) 371 3(O) 4. effective healthcare 400 1(O)
Index
(PL) 5. respect 371 2(R) 5. unemployment (L) 304 1(O) 5. caring for the 377 4(S)
disadvantaged
PV: 10-0
CC: 4-6 6. friendship 360 2(R) 6. crime/violence (L) 299 1(R)
DC: 10-0 6. concern for future 356 7(S)
7. responsibility 353 4(I) 7. law enforcement 284 3(O) generations

8. positive attitude 324 5(I) 8. corruption (L) 274 1(O) 7. poverty reduction 342 1(O)

9. trust 322 5(R) 9. uncertainty about the 272 1(I) 8. employment opportunities 337 1(O)
future (L)
10. patience 313 5(I) 9. human rights 320 7(S)
10. governmental 317 3(O)
effectiveness

Values Plot Copyright 2009 Barrett Values Centre May 2009
32

Bhutan: Group (403) 2007
Level 7

Level 6

Level 5

Level 4

Level 3

Level 2

Level 1

Matches 1. friendship 180 2(R) 1. continuous improvement 195 4(O) 1. education 115 4(O)

PV - CC 1 2. continuous learning 160 4(I) 2. environmental 104 1(O) 2. continuous improvement 113 4(O)
CC - DC 6 protection
PV - DC 2 3. compassion 128 7(R) 3. freedom of speech 113 4(O)
3. strict moral/religious 104 3(O)

4. caution (L) 122 1(I) codes 4. economic growth 107 1(O)
Health
Index (PL)
4. political rights 102 3(O)
5. sincerity 121 5(I) 5. social justice 100 4(S)
PV: 9-1
CC: 11-0 5. education 100 4(O)
6. social justice 118 7(S) 6. contentment 93 5(I)
DC: 10-0
7. self-discipline 102 1(I) 7. environmental protection 89 1(O)

7. shared vision 90 5(O)
8. optimism 95 5(I) 8. compassion 83 7(R)

8. information availability 88 3(O)
9. helpfulness 94 2(R) 9. full employment 82 3(O)

9. shared values 88 5(O)
10. caring 92 2(R) 10. strict moral/religious 82 3(O)
codes
10. contentment 87 5(I)

11. social justice 87 4(S)


33

Bhutan

34

UK Northwest Region (2002) 2009
Level 7

Level 6

Level 5

Level 4

Level 3

Level 2

Level 1

Matches 1. caring 995 2(R) 1. crime/violence (L) 925 1(R) 1. community pride 921 3(I)

PV - CC 0 2. family 907 2(R) 2. uncertainty about the 746 1(I) 2. affordable housing 834 1(O)
CC - DC 1
PV - DC 0 future (L)
3. humour/fun 866 5(I) 3. caring for the elderly 811 4(S)
3. unemployment (L) 700 1(O)
Health 4. honesty 841 5(I) 4. caring for the 664 4(S)
Index (PL) disadvantaged
4. wasted resources (L) 699 3(O)
5. friendship 720 2(R) 635 1(O)
PV: 10-0 5. Employment
CC: 1-9 5. bureaucracy (L) 610 3(O) opportunities
DC: 10-0 6. respect 560 2(R)
6. apathy/ pessimism (L) 555 3(I)
7. economic growth 556 1(O)
7. blame (L) 535 2(R)
8. trust 521 5(R)
8. concern for future 535 7(S)
8. conflict/aggression (L) 528 2(R) generations
9. listening 502 2(R)
9. poverty (L) 468 1(I)
10. patience 497 5(I) 9. community services 516 6(S)
10. community pride 448 3(I)
10. dependable public 509 3(O)
services

Values Plot Copyright 2009 Barrett Values Centre February 2009
35

United Kingdom

36

National Values Assessment: UK National View (4000)

7

6

5

4
3

2

1


caring 1967 2(R) bureaucracy (L) 2024 3(O) caring for the elderly 1711 4(S)

Matches family 1837 2(R) crime/ violence (L) 1745 1(R) accountability 1537 4(R)

PV - CC 0 honesty 1594 5(I) uncertainty about the future 1728 1(I) affordable housing 1489 1(O)

CC - DC 0 (L)
PV - DC 1 humour/ fun 1573 5(I) caring for the 1438 4(S)
corruption (L) 1574 1(O)
disadvantaged
friendship 1219 2(R)
blame (L) 1506 2(R) employment opportunities 1195 1(O)
Health Index fairness 1065 5(R)
(PL) wasted resources (L) 1494 3(O) dependable public services 1192 3(O)
compassion 1049 7(R)

PV-10-0 media influence (L) 1272 3(O) concern for future 1149 7(S)
CC-0-10 independence 1014 4(I)
generations
DC-10-0 conflict/ aggression (L) 1256 2(R)
respect 969 2(R)
effective healthcare 1056 1(O)
drugs/ alcohol (L) 1219 1(I)
trust 942 5(R)
honesty 1043 5(I)
apathy (L) 1209 3(I)
governmental effectiveness 1022 3(O)


Values Plot Copyright 2012 Barrett Values Centre October 10, 2012

National Values Assessment: Community View (4000)

7

6

5

4
3

2

1


caring 1967 2(R) quality of life 1276 6(I) caring for the elderly 1552 4(S)

Matches family 1837 2(R)
family 1265 2(R) community services 1442 6(S)

PV - CC 2 honesty 1594 5(I)
buy local 1117 6(S) affordable housing 1427 1(O)

CC - DC 4
PV - DC 0 humour/ fun 1573 5(I)
helpfulness 1084 2(R) employment opportunities 1166 1(O)

friendship 1219 2(R)
friendship 1035 2(R) dependable public services 1162 3(O)

Health Index fairness 1065 5(R)
community services 984 6(S) caring for the 1095 6(S)
(PL) disadvantaged
compassion 1049 7(R)
safety 827 1(O)
PV-10-0 quality of life 1089 6(I)
CC - 8-2 independence 1014 4(I)
drugs/ alcohol (L) 825 1(I)
DC-10-0 buy local 1051 6(S)
respect 969 2(R)
uncertainty about the future 825 1(I)
(L) sense of community 1017 2(R)
trust 942 5(R)

sense of community 822 2(R) concern for future 985 7(S)
generations


Values Plot Copyright 2012 Barrett Values Centre October 10, 2012

UAE Nation: Overall Group (4096)

7

6

5

4
3

2

1


family 1315 2(R) concern for future 1160 7(S) employment opportunities 1179 1(O)

generations
Matches respect 1301 2(R) concern for future 1051 7(S)
respect 1041 2(R)
generations
PV - CC 2 achievement 1210 3(I)

CC - DC 6 community pride 1032 3(I) financial stability 973 1(I)
PV - DC 3 ambition 1095 3(I)
creativity 912 5(I) affordable housing 904 1(O)
honesty 1078 5(I)
family 899 2(R) creativity 895 5(I)
Health Index ethics 1070 7(I)
(PL) peace 897 7(S) family 869 2(R)
commitment 973 5(I)

PV - 9-1 educational opportunities 861 3(O) respect 857 2(R)
CC-10-0 caring 947 2(R)

DC-10-0 aesthetics 818 6(I) honesty 770 5(I)
being liked (L) 942 2(R)
loyalty 788 2(R) innovation 765 4(O)
cooperation 880 5(R)
affordable housing 768 1(O) community pride 753 3(I)


Values Plot Copyright 2012 Barrett Values Centre November 19, 2012

Venezuela: National Perspective (320) 2010
Level 7

Level 6

Level 5

Level 4

Level 3

Level 2

Level 1

Matches 1. honesty 179 5(I) 1. corruption (L) 262 1(O) 1. quality of life 197 6(I)

PV - CC 0 2. family 161 2(R) 2. conflict/aggression (L) 212 2(R) 2. values awareness 140 5(O)
CC - DC 0
PV - DC 2
3. responsibility 136 4(I) 3. crime/violence (L) 207 1(R) 3. law enforcement 115 3(O)

Health 4. commitment 134 5(I) 4. bureaucracy (L) 183 3(O) 4. freedom of speech 114 4(O)
Index
(PL) 5. positive attitude 131 5(I) 5. poverty (L) 178 1(I) 5. human rights 114 7(S)

PV: 10-0
CC: 0-10 6. adaptability 115 4(I) 6. blame (L) 177 2(R) 6. employment opportunities 102 1(O)
DC: 10-0
7. continuous learning 105 4(I) 7. uncertainty about the 174 1(I) 7. honesty 97 5(I)
future (L)
8. respect 100 2(R) 8. centralized 143 3(O) 8. commitment 94 5(I)
government (L)
9. dialogue 99 6(R) 9. wasted resources (L) 128 3(O) 9. social justice 91 4(S)

10. ethics 95 7(I) 10. unemployment (L) 126 1(O) 10. environmental awareness 90 6(S)


Values Plot Copyright 2009 Barrett Values Centre June 2009
40

Belgian National Assessment: Group (7650) 2009
Level 7

Level 6

Level 5

Level 4

Level 3

Level 2

Level 1

4248 5(I) 1. materialistic (L) 3845 1(I) 3032 5(I)
Matches 1. honesty 1. honesty

PV - CC 0 3525 2(R) 2. uncertainty about the 3777 1(I) 2952 7(S)
2. respect 2. concern for future
CC - DC 0 future (L)
PV - DC 2 generations
3. friendship 3276 2(R) 3273 3(O)
3. wasted resources (L) 3. environmental awareness 2638 6(S)
Health 4. family 2976 2(R) 3061 2(R)
4. conflict/aggression (L) 4. respect 2548 2(R)
Index
(PL) 5. caring 2917 2(R) 2916 3(O)
5. bureaucracy (L) 5. quality of life 2536 6(I)
PV: 10-0
CC: 0-10 6. listening 2725 2(R) 2755 1(O)
6. unemployment (L) 6. effective healthcare 2517 1(O)
DC: 10-0
7. health 2656 1(I) 2728 1(O)
7. short-term focus (L) 7. poverty reduction 2399 1(O)

8. responsibility 2487 4(I) 2523 1(I)
8. poverty (L) 8. affordable housing 2270 1(O)

9. trust 2212 5(R) 2512 1(R)
9. crime/violence (L) 9. peace 2183 7(S)

10. positive attitude 2141 5(I) 2379 1(O)
10. environmental 10. values awareness 2002 5(O)
pollution (L)


41

Australia National Assessment (13.626m) 2009
Level 7

Level 6

Level 5

Level 4

Level 3

Level 2

Level 1

Matches 1. family 6.764m 2(R) 1. bureaucracy (L) 5.900m 3(O) 1. caring for the elderly 4.957m 4(S)

PV - CC 0 2. honesty 6.366m 5(I) 2. crime/violence (L) 5.294m 1(R) 2. affordable housing 4.877m 1(O)
CC - DC 0
PV - DC 0 6.337m 2(R)
3. caring 3. blame (L) 4.915m 2(R) 3. accountability 4.457m 4(R)

Health 4. humour/fun 5.428m 5(I) 4. wasted resources (L) 4.664m 3(O) 4. caring for the 4(S)
Index 4.247m
(PL)
disadvantaged
5. friendship 3.936m 2(R) 5. materialistic (L) 3.617m 1(I)
5. concern for future 7(S)
PV: 10-0 4.136m
6. respect 3.768m 2(R) 6. corruption (L) 3.465m 1(O) generations
CC: 2-8
DC: 10-0 6. effective healthcare 4.100m 1(O)
7. compassion 3.472m 7(R) 7. uncertainty about the 1(I)
future (L) 7. employment 1(O)
3.384m 3.617m
8. independence 3.460m 4(I) opportunities
8. short-term focus (L) 3.002m 1(O) 8. community pride 3.261m 3(I)
9. responsibility 3.430m 4(I)
9. freedom of speech 2.953m 4(O) 9. governmental 3(O)
10. trust 3.253m 5(R) 3.065m
effectiveness
10. economic growth 2.841m 1(O)
10. dependable public 3(O)
2.922m
services

Values Plot Copyright 2009 Barrett Values Centre December 2009
42
www.valuescentre.com The assessment participant sample was 1052 and has been statistically adjusted to reflect the Australian population.
NB.

Brazil National Assessment 2010 (2544) 2010
Level 7

Level 6

Level 5

Level 4

Level 3

Level 2

Level 1

Matches 1. friendship 1295 2(R) 1. corruption (L) 1382 1(O) 1. peace 1031 7(S)

PV - CC 0 2. family 1132 2(R) 2. poverty (L) 1329 1(I) 2. fairness 718 5(O)
CC - DC 0
PV - DC 2 3. honesty 1005 5(I) 3. crime/violence (L) 1316 1(R) 3. poverty reduction 698 1(O)

4. respect 951 2(R) 4. unemployment (L) 1229 1(O) 4. affordable housing 674 1(O)

Health
Index (PL)
5. humility 885 7(I) 5. illiteracy (L) 963 3(I) 5. caring for the elderly 673 4(S)

6. humour/fun 876 5(I) 6. environmental 898 1(O) 6. employment 658 1(O)
PV: 10-0
CC: 0-10 pollution (L) opportunities
7. health 741 1(I)
DC: 10-0
8. fairness 678 5(R) 7. bureaucracy (L) 743 3(O) 7. effective healthcare 653 1(O)

8. conflict/aggression (L) 709 2(R) 8. respect 623 2(R)
9. hope 677 4(I)

10. patience 659 5(I) 9. uncertainty about 683 1(I) 9. quality of life 622 6(I)

the future (L) 10. social justice 602 4(S)

10. wasted resources (L) 600 3(O)


43

Spain (Extremadura Region) (1182) 2010
Level 7

Level 6

Level 5

Level 4

Level 3

Level 2

Level 1

Matches 1. family 715 2(R) 1. unemployment (L) 583 1(O) 1. employment 439 1(O)

2. respect 583 2(R) 2. illiteracy (L) 432 3(I) opportunities
PV - CC 1
CC - DC 2 2. equality 394 4(R)
PV - DC 3 3. friendship 558 2(R) 3. uncertainty about the 391 1(I)

future (L) 3. respect 393 2(R)
4. health 495 1(I)

Health 4. materialistic (L) 342 1(I) 4. diversity 386 4(R)

Index (PL)
5. listening 389 2(R)
5. blame (L) 318 2(R) 5. family 341 2(R)
6. diversity 342 4(R)
PV: 10-0
CC: 3-7
6. wasted resources (L) 313 3(O) 6. quality of life 313 6(I)
7. positive attitude 337 5(I)
DC: 10-0 7. caring for the elderly 299 4(S) 7. community pride 298 5(O)
8. well-being 320 6(I)

(physical/emotional/ 8. family 288 2(R) 8. concern for future 292 7(S)

mental/spiritual) generations
9. adaptability 309 4(I) 9. affordable housing 272 1(O)
10. bureaucracy (L) 255 3(O)
10. continuous learning 302 4(I) 10. peace 269 7(S)


Values Plot Copyright 2010 Barrett Values Centre April 2010
44

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