OPM Presentation WCET 2018

1. The Increasing Importance of
Understanding the OPM Market:
Where it is and where it’s going
Presented at WCET
October 24, 2018
http://bit.ly/wcethill18
Presented by: Phil Hill
@PhilOnEdTech

2. Online Program Management
• For better or worse, market naming has
consolidated on OPM
• Outsourced services for marketing & enrollment
management, ed tech infrastructure, student
support, instructional & curriculum design, data &
reporting
• Mostly targeted at not-for-profit institutions and
fully-online programs

3. Market Origins 1990s

4. Steady Growth Online

5. But Decline of For-Profits

6. Source: https://www.insidehighered.com/booklet/2018-survey-college-and-
university-chief-academic-officers
Meanwhile in US . . .
Source: http://www.onlinelearningsurvey.com/reports/onlinereportcard.pdf

7. Source: https://onlinelearningsurveycanada.ca/
Meanwhile in Canada . . .

8. Implications, Part 1:
Some schools should
use OPMs, some
shouldn’t, but all should
care about same issues

9. Online Issues
• Sustainable enrollment & financials
• Focus on student demographics & needs
• 24x7 support
• Coherent and supported curriculum and course
design
• Retention and outcomes

10. Implications, Part Deux:
Understanding the OPM
Market Landscape

13. Implications, Part 3:
Adoption Patterns

16. Playing in the corner
Photo Credit: www.mummymummymum.com

17. Now loose in the house
Photo Credit: http://www.youtube.com/user/mtmuzic

18. We are in the midst of an
inflection point in higher
education driven by
mainstream adoption,
different platform designs,
and moving beyond the
digitization of traditional
classroom

19. Implications, Part 4:
New Generation of
Course Design

20. source: http://e-literate.tv/s3-e31/

21. source: http://e-literate.tv/s3-e21/

22. "Technology can support teachers in the application of
the relevant principles across a group of students with
high variability. In fact, technology can help tailor lessons
to the situation in extremely powerful ways.
“The instrumentation of the online learning environment
to sense the student experience and the ability to
customize content on a student-by-student basis may be
the key to enabling teachers to provide differentiated
instruction, informed by a solid foundation in cognitive
science. Modern online courses and delivery platforms
already implement some of these concepts, and provide
a framework for others."
Source: https://oepi.mit.edu/final-report

23. Phil Hill: phil@mindwires.com
e-Literate Blog: http://mfeldstein.com/