In exactly 37 minutes, you’ll learn everything that you need to know about SEO. You’ll learn what to rank for, how to rank for it, and why SEO is like Tim Riggins, San Quentin Prison, and staying up past 11 when you’re 30 years old.

1. Everything You Need To Know
About SEO in 37 Minutes

2. Search Engine Optimization

3. Good ol’ Joel

4. Good ol’ Joel

5. Good ol’ Joel

6. James from “Intelligence Marketer Web Services”

7. Are you sure it’s not spam?

10. The least he could do is capitalize properly

11. It doesn’t work.

12. SEO is not SPAM

13. Staying up past 11 pm when you’re 30
Tim Riggins from Friday Night Lights
Prison
An adorable hamster on a hamster wheel
SEO is like…

14. SEO is like staying up past 11 pm
when you’re over 30

15. To rank, you need links

16. Links are more powerful than they appear

17. To rank, you need links
To get links, you need linkworthy content
Obvious slide alert…

18. 1) Create great content that people want
2) Optimize the page
3) Get people to link to it with the right words
How to rank…

19. 1) Create great content that people want
2) Optimize the page
3) Get people to link to it with the right words
How to rank…

29. Google Keyword Planner:
https://adwords.google.com/KeywordPlanner

31. Qualaroo

32. Chat

33. Polar

34. SurveyMonkey

35. Learn from your competition

36. Google’s Keyword Tool

37. Great content can take different forms

38. A web tool: 102,000 links!

39. Video: 19,000 links!

40. Timeline: 17,000 links!

41. But, can you rank for it?

42. 1) Show the best results
2) Show diversity
Google wants to…

45. Use this tool: Moz Toolbar

47. 1) Create great content that people want
2) Optimize the page
3) Get people to link to it with the right words
How to rank…

48. Perfect Page - http://bit.ly/37minseopage

49. SEO Bookmarklet - http://twkm.ca/seo-bookmarklet/

50. No index

51. 1) Create great content that people want
2) Optimize the page
3) Get people to link to it with the right words
How to rank…

52. SEO is like prison

53. Use Followerwonk to make friends

54. Also use Google+ communities

55. Use Rapportive for good, not creepy

56. SEO is like an adorable hamster in
a hamster wheel

58. People mentioning you but not linking:
https://freshwebexplorer.moz.com/

59. Using your logo but not linking:
http://images.google.com/

60. Linking to your competitors but not you

61. Alerts

62. SEO is like Tim Riggins

63. It’s pretty fantastic

64. Thank you.