70. Ranking order
โข Search term in title, header, URL
โข Anchor text
โข 1st paragraph
โข Frequency
โข Speed of website
โข Country version
โข Personalisation on/off
โข # of link
140. Discovery via friends
โข People who share your interests
โข People who like your photographs
โข People who live in Manchester and like
restaurants in Leeds
โข Films that your married friends like
โข Books that my relatives like
โข Photographs taken in London before 2003
141. Discovery from strangers
โข People who like wargaming
โ and who live in Basildon
โข People who like eHarmony (a dating site)
โ And who are married
โข Pastors who like Ann Summers (an adult store)
โข People who like Alcoholics Anonymous
โ And who work for Microsoft
โ Or who work for Google
142. In other words
โข With Graph Search you can look up anything
that has been shared with you on Facebook
โข Other people can find things you have shared
with them
143. Privacy issues
โข Control who sees your Profile on the About
Tab
โข Review photographs that you have shared or
been tagged in
โข Review your posts with location tags in your
activity log
160. Concerns
โข Should I worry about blurring out faces etc?
โข After all, it IS public data. Isnโt it?
โข Do these people know that itโs public?
โข What responsibility, if any, do I have for or
with their data?
โข At what point do we need worry about linking
A + B data to get C, which may be private?
161. More concerns
โข Up to what point can we extrapolate?
โข Does โliberal mindedโ in a โcomplicated
relationshipโ mean something that others
might think is a bit sleazy?
โข If we donโt think so, what about other people
who will?
162. Targeting selling
โข Easy to find all the people who like Argos
โข Then corrolate to those who also like
gardening
โข Then who live in a particular area
โข Promote a 20% off offer on lawnmowers!
โข Is this acceptable? After all, itโs advertising
they might actually want!
163. Getting Graph Search
If this is what youโre seeing, then you donโt have access to Graph Search