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Designing Effective Webpages Online 2006 Masterclass

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Phil Bradley
Phil Bradley

This is a presentation to supplement a class/workshop at the Online Conference in London, November 28-30 2006. It's only a brief presentation of 30 minutes so is quite short.

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Designing effective web pages Online Conference 2006 Phil Bradley
The challenge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
People… ,[object Object],[object Object],[object Object],[object Object]
Computers on the other hand… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Computers ,[object Object],[object Object],[object Object]
How is this reflected in page design? ,[object Object],[object Object],[object Object],[object Object]
How do search engines rank? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ranking (2) ,[object Object],[object Object],[object Object],[object Object]
Implications for text ,[object Object]
Implications (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results ,[object Object]
Results (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
All well and good but… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Understand how people read web pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Understanding how people read web pages (2) ,[object Object],[object Object],[object Object],[object Object]
Reading pages © Poynter Online http://www.poynterextra.org/
 
What does that page do? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Be inclusive! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SHOCK! HORROR! © http://www.emotioneric.com/ Do I have to re-write all of my webpages then?
Not exactly, no… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What skill sets are needed? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Adding extra content ,[object Object],[object Object]
 
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[object Object]
[object Object]
[object Object]
[object Object]
In conclusion ,[object Object],[object Object],[object Object],[object Object]
For more information: ,[object Object],[object Object],[object Object],[object Object]

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Designing Effective Webpages Online 2006 Masterclass

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  • 20. SHOCK! HORROR! © http://www.emotioneric.com/ Do I have to re-write all of my webpages then?
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