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6 Mega-Trends
For Mobile in 2015
Philippe Dumont
CEO @ Azetone
Board Member MMA France
Mobile A/B Testing & Personalization
From "Mobile-First" to… "Mobile-Only"?
1
The Mobile Revolution
Is Here And It’s BIG!
Mobile is already #2 to TV!
Mobile already
dwarfs PCs!
2
The END Of Mobile Marketing!
The End Of Mobile Marketing
(as we know it…)
• Mobile is no longer a niche business
• Every 2015 Marketing Plan has to not...
3
Apps Have Won! (Hands Down…)
Moving Into An "All-App" World
• Apps are now the rule across all platforms
and no, there is not such a thing as an
App Fa...
… with Apps Everywhere, from Services to Objects
As A Result, Mobile Will Disrupt
Virtually Every Industry
• New usages
• New behaviors and
purchasing patterns
• New busin...
4
Mobile Agility Now A Key Success Factor
Mobile
Towards real-time mobile experiences:
• In-context
• Event-driven
• Respectful of customer preferences
• Shaping in...
5
And Let’s Talk About… Oranges?
Big Data on Small Devices
Personalized Mobile Experiences:
• A clear expectation from consumers
(for more relevant experie...
6
Mobile: Your Growth And Profits Driver
Development
2011-2012
2013-2014
2015-2016
We Are Past The
"User Acquisition" Phase
Acquisition
Key Areas of Focus by Mobil...
Mobile Means
Big Business
Return On Mobile Investment
Entering Mobile Monetization Zone:
• Mobile Advertising takes-off
• Whether together with or v...
Ready for 2015 and beyond?
Thank You!
For more information:
welcome@azetone.com
www.azetone.com
• Resources and surveys:
http://www.azetone.com/our-r...
2015 Mobile Trends by Azetone
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2015 Mobile Trends by Azetone

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A dive into the 6 mega trends that will reshape how you think your mobile presence and your mobile marketing in 2015 and beyond

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2015 Mobile Trends by Azetone

  1. 1. 6 Mega-Trends For Mobile in 2015 Philippe Dumont CEO @ Azetone Board Member MMA France Mobile A/B Testing & Personalization
  2. 2. From "Mobile-First" to… "Mobile-Only"? 1
  3. 3. The Mobile Revolution Is Here And It’s BIG! Mobile is already #2 to TV! Mobile already dwarfs PCs!
  4. 4. 2 The END Of Mobile Marketing!
  5. 5. The End Of Mobile Marketing (as we know it…) • Mobile is no longer a niche business • Every 2015 Marketing Plan has to not only include, but even start with Mobile • Just like with any other major media or competency, Mobile Marketing is a must-have for any marketing exec Digital Investment Priorities 2014 Harris-Azetone Survey* * Survey conducted by Harris interactive for Azetone among 224 Mobile Professionals in Europe
  6. 6. 3 Apps Have Won! (Hands Down…)
  7. 7. Moving Into An "All-App" World • Apps are now the rule across all platforms and no, there is not such a thing as an App Fatigue (see time spent in chart) • However Mobile Users are raising the bar, becoming more and more demanding with their Apps • And competition between Apps is now more ferocious than ever
  8. 8. … with Apps Everywhere, from Services to Objects
  9. 9. As A Result, Mobile Will Disrupt Virtually Every Industry • New usages • New behaviors and purchasing patterns • New business models
  10. 10. 4 Mobile Agility Now A Key Success Factor
  11. 11. Mobile Towards real-time mobile experiences: • In-context • Event-driven • Respectful of customer preferences • Shaping in real-time mobile user interfaces, communication and content based on these triggers Mobile Marketers’ 2014 Harris-Azetone Survey
  12. 12. 5 And Let’s Talk About… Oranges?
  13. 13. Big Data on Small Devices Personalized Mobile Experiences: • A clear expectation from consumers (for more relevant experiences) • A strong interest from brands (for higher conversions and ROI) • Key Hurdles: How to industrialize and go beyond simple messaging customization? « Future lies in highly relevant, and therefore highly personalized Mobile Customer Experiences » Yankee Group, 2014
  14. 14. 6 Mobile: Your Growth And Profits Driver
  15. 15. Development 2011-2012 2013-2014 2015-2016 We Are Past The "User Acquisition" Phase Acquisition Key Areas of Focus by Mobile Marketing Over Time Acquisition Retention Engagement & Conversions Development Development
  16. 16. Mobile Means Big Business
  17. 17. Return On Mobile Investment Entering Mobile Monetization Zone: • Mobile Advertising takes-off • Whether together with or via Mobile, purchasing will no longer happen without a Smartphone in hand • Reluctance to complete purchase on Mobile is going away (Apple Pay…) • M-Commerce best practices start to emerge 2014 Harris-Azetone Survey Mobile Marketers’ Key Objectives
  18. 18. Ready for 2015 and beyond?
  19. 19. Thank You! For more information: welcome@azetone.com www.azetone.com • Resources and surveys: http://www.azetone.com/our-ressources.html • Additional Presentations: http://fr.slideshare.net/Phildu1/ • Ask us a question: http://www.azetone.com/contact-us.html Follow us on: Mobile A/B Testing & Personalization Sources & Credits : Azetone: www.azetone.com Business Intelligence: http://www.businessinsider.com Emarketer: www.emarketer.com Forrester: www.forrester.com Gartner: www.gartner.com Golden Gekko: www.goldengekko.com IDC: www.idc.com Nielsen: www.nielsen.com

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