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App Annie Decode Paris 2017

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Perspectives on App Economy

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App Annie Decode Paris 2017

  1. 1. @AppAnnie Bertrand Schmitt CEO and Co-Founder Perspectives sur l’app économie
  2. 2. This image cannot currently CREATE EAT & DRINK CONNECT DATE NEWS SPORTS LEARN LISTEN WORK SHOP PAY TRAVEL WATCH PLAY BANK APP ANNIE © 2017 Today, Apps Are Changing All Industries
  3. 3. APP ANNIE © 2017 Quiz: How Many Apps Do We Regularly Use in a Month A. <10 B. 10-19 C. 20-29 D. 30-39 E. 40+
  4. 4. APP ANNIE © 2017 Quiz: How Many Apps Do We Regularly Use in a Month A. <10 B. 10-19 C. 20-29 D. 30-39 E. 40+
  5. 5. APP ANNIE © 2017 A Lot More Than Most Realize! >30 / Month on Average
  6. 6. APP ANNIE © 2017 And the typical user has twice as many installed!
  7. 7. APP ANNIE © 2017 Globally, people spend 2+ hours per day in apps, on average. The App Economy is Fueled by Usage
  8. 8. APP ANNIE © 2017 Daily Time Spent in Apps Continues to Climb
  9. 9. APP ANNIE © 2017 How Apps Are Transforming All Industries
  10. 10. APP ANNIE © 2017 Gaming: East Asia Time in Games Twice that of Others
  11. 11. APP ANNIE © 2017 Retail: Wide variation by country
  12. 12. APP ANNIE © 2017 *Top 5 apps per category in MAU per country; Session data is for Android only Retail: Apps Are Being Used More Than Ever & Digital First Continue to Dominate
  13. 13. APP ANNIE © 2017 The number of sessions has increased nearly 60% over the last 2 years. Travel: Time and Sessions in Travel/Local Expands Globally
  14. 14. APP ANNIE © 2017 Entertainment: Video Players Are Embracing Apps App = Convenience Consumers increasingly making in-app purchases for subscription entertainment Netflix is top 1 or 2 in all 3 markets China’s growth was 3x YoY, catching up to U.S. market in Revenue at $125+M
  15. 15. APP ANNIE © 2017 Our Outlook for App Stores & Rise of Advertising
  16. 16. 2016 2017 2021 3.4B 4.2B 6.3B APP ANNIE © 2017 Mobile Users will Double
  17. 17. $ BILLIONS $62B 2016 2017 2021 $82B $139B APP ANNIE © 2017 App Store Monetization will Double
  18. 18. $73B $101B $ BILLIONS $201B 2016 2017 2021 APP ANNIE © 2017 Advertising Spend In-App Will Triple
  19. 19. APP ANNIE © 2017 The Standard In Mobile App Market Data
  20. 20. • Millions of apps App Annie’s mission is to help every business achieve success through apps And we do this through market data • Every day • Every country The most accurate view of app performance APP ANNIE © 2017
  21. 21. D I S C O V E R S T R A T E G I Z EM O N E T I Z E E N G A G E A C Q U I R E Navigate the App Lifecycle Confidently with App Annie Intelligence... APP ANNIE © 2017
  22. 22. D I S C O V E R S T R A T E G I Z EM O N E T I Z E E N G A G E A C Q U I R E Customer Success & Support Community & Events Professional Services App Annie Academy ...supported by our world-class Solution APP ANNIE © 2017
  23. 23. APP ANNIE © 2017 Cited by Media and Analysts Used in Earnings Calls and IPO Filings
  24. 24. Helping Our Customers Achieve Success Through Apps APP ANNIE © 2017
  25. 25. 450+ Employees inc. 200 in R&D $150M+ financing APP ANNIE © 2017 Global Data. Local Expertise
  26. 26. Thank You APP ANNIE © 2017

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