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FR
Consumer
Barometer
Country Report – France
FR SLIDE
Table of Content
Where to find what
Consumer Barometer 2015
Local Report 2
The Multiscreen World
-  Internet usage...
FR SLIDE 3
Consumer Barometer 2015
Local Report
What is the Consumer Barometer?
The Consumer Barometer 2015 is a
tool to h...
FR SLIDE
Executive Summary
The Top 3 Trends that define France
Consumer Barometer 2015
Local Report 4
FR SLIDE
The 3 Trends in France
Consumer Barometer 2015
Local Report 5
The future is mobile
8 out of 10 in France are onli...
FR SLIDE
The Online and Multiscreen World
Quantify and understand internet usage and attitudes across
various devices.
FR SLIDE
Where are the consumers? Online!
Consumer Barometer 2015
Local Report 7
8 out of 10
Source: The Connected Consume...
FR SLIDE
82%
13%
5%
Daily Weekly Monthly or less
France is online
Consumer Barometer 2015
Local Report 8
Especially consum...
FR SLIDE
Why do people go online?
Consumer Barometer 2015
Local Report 9
The consumers go online for personal reasons and ...
FR SLIDE
People are even online when they’re watching TV
Consumer Barometer 2015
Local Report 10
The consumers are online ...
FR SLIDE
{
France has more screens than ever
Consumer Barometer 2015
Local Report 11
There are 2,5 devices
connected to th...
FR SLIDE
3 out of 5 have a smartphone
Consumer Barometer 2015
Local Report 12Source: The Connected Consumer Survey 2015
Ta...
FR SLIDE
The young French are mobile
Consumer Barometer 2015
Local Report 13Source: The Connected Consumer Survey 2015
63%...
FR SLIDE
How do people use their smartphone?
Consumer Barometer 2015
Local Report 14Source: The Connected Consumer Survey ...
FR SLIDE
Search is mobile
Consumer Barometer 2015
Local Report 15
5 out of 10 are using
search engines
via smartphones at
...
FR SLIDE
The Smart Shopper
Focuses on the consumer purchase journey and the role of the
Internet in making purchase decisi...
FR SLIDE
Many consumers prefer online research
Consumer Barometer 2015
Local Report 17Source: The Consumer Barometer Surve...
FR SLIDE
In which industries are consumers researching
online?
Consumer Barometer 2015
Local Report 18
Source: The Consume...
FR SLIDE
In which industries are consumers researching
online? (continued)
Consumer Barometer 2015
Local Report 19
* Over-...
FR SLIDE
How are people researching?
Consumer Barometer 2015
Local Report 20
Source: The Consumer Barometer Survey 2015
*f...
FR SLIDE
Online advertising and research is essential
Consumer Barometer 2015
Local Report 21
For 60% of the consumers onl...
FR SLIDE
Research leading to a purchase
Consumer Barometer 2015
Local Report 22
Search engines are essential in the purcha...
FR SLIDE
Consumer Barometer 2015
Local Report 23Source: The Consumer Barometer Survey 2015
Smartphones and product researc...
FR SLIDE
Smartphone users are online users
Consumer Barometer 2015
Local Report 24
Smartphone users are more likely to pur...
FR SLIDE
How are smartphones used for online research?
Consumer Barometer 2015
Local Report 25
In which part(s) of the pur...
FR SLIDE
People are going mobile, but some issues occur
Consumer Barometer 2015
Local Report 26
38%
are experiencing issue...
FR SLIDE
38%
62%
Online*
Offline/other
Many prefer online shopping
Consumer Barometer 2015
Local Report 27
Where did people ...
FR SLIDE
Consumer Barometer 2015
Local Report 28
Source: The Consumer Barometer Survey 2015
Question: Did people do any on...
FR SLIDE
38%
31%
27% 25% 23%
Under 25 25-34 years 35-44 years 45-54 years Over 55 years
26%
29% 29% 29% 30%
Under 25 25-34...
FR SLIDE
Consumer behavior in various industries
Consumer Barometer 2015
Local Report 30
Source: The Consumer Barometer Su...
FR SLIDE
Consumer behavior in various industries (continued)
Consumer Barometer 2015
Local Report 31
Source: The Consumer ...
FR SLIDE
Easy to find, easy of purchase!
Consumer Barometer 2015
Local Report 32
Source: The Consumer Barometer Survey 2015...
FR SLIDE
Consumer Barometer 2015
Local Report 33
The Local Shopper
The consumer purchase journey and the role of the inter...
FR SLIDE
Local Behavior
Consumer Barometer 2015
Local Report 34
How does people research for local businesses?
66%
Researc...
FR SLIDE
Local Shoppers research practical information
Consumer Barometer 2015
Local Report 35
What information should a l...
FR SLIDE
Smartphones and local business
Consumer Barometer 2015
Local Report 36
2 out of 10 use a smartphone when looking ...
FR SLIDE
Consumer Barometer 2015
Local Report 37
The international Shopper
The consumer purchase journey and the role of o...
FR SLIDE
How big is international purchase?
Consumer Barometer 2015
Local Report 38
54 % of the consumers
have made an
int...
FR SLIDE
Why do people purchase products online from
foreign countries?
Consumer Barometer 2015
Local Report 39
Are willin...
FR SLIDE
Challenges of international purchase
Consumer Barometer 2015
Local Report 40
Most consumers have made an internat...
FR SLIDE
Consumer Barometer 2015
Local Report 41
The Smart Shopper – Car insurance
The consumer purchase journey and the r...
FR SLIDE
Car insurance: Highlights
Consumer Barometer 2015
Local Report 42Source: The Consumer Barometer Survey 2015
62%
2...
FR SLIDE
Car insurance: Highlights
Consumer Barometer 2015
Local Report 43
But 38 % are encountering
issues accessing
webs...
FR SLIDE
Consumer Barometer 2015
Local Report 44
The Smart Shopper – Cinema tickets
The consumer purchase journey and the ...
FR SLIDE
Cinema tickets: Highlights
Consumer Barometer 2015
Local Report 45
Source: The Consumer Barometer Survey 2015
15%...
FR SLIDE
Cinema tickets: Highlights
Consumer Barometer 2015
Local Report 46
38% are encountering
issues accessing
websites...
FR SLIDE
Consumer Barometer 2015
Local Report 47
The Smart Shopper – Clothing & footwear
The consumer purchase journey and...
FR SLIDE
Clothing & footwear: Highlights
Consumer Barometer 2015
Local Report 48
Source: The Consumer Barometer Survey 201...
FR SLIDE
Clothing & footwear: Highlights
Consumer Barometer 2015
Local Report 49Source: The Consumer Barometer Survey 2015...
FR SLIDE
Consumer Barometer 2015
Local Report 50
The Smart Shopper – Do it yourself
The consumer purchase journey and the ...
FR SLIDE
Do it yourself: Highlights
Consumer Barometer 2015
Local Report 51Source: The Consumer Barometer Survey 2015
48%
...
FR SLIDE
Do it yourself: Highlights
Consumer Barometer 2015
Local Report 52
Source: The Consumer Barometer Survey 2015
40%...
FR SLIDE
Consumer Barometer 2015
Local Report 53
The Smart Shopper – Flights (leisure)
The consumer purchase journey and t...
FR SLIDE
Flights (leisure): Highlights
Consumer Barometer 2015
Local Report 54
Source: The Consumer Barometer Survey 2015
...
FR SLIDE
Flights (leisure): Highlights
Consumer Barometer 2015
Local Report 55
Source: The Consumer Barometer Survey 2015
...
FR SLIDE
Consumer Barometer 2015
Local Report 56
The Smart Shopper – Groceries
The consumer purchase journey and the role ...
FR SLIDE
Groceries: Highlights
Consumer Barometer 2015
Local Report 57Source: The Consumer Barometer Survey 2015
41%
10%
C...
FR SLIDE
Consumer Barometer 2015
Local Report 58
The Smart Shopper – Ground Travel
The consumer purchase journey and the r...
FR SLIDE
Ground travel: Highlights
Consumer Barometer 2015
Local Report 59Source: The Consumer Barometer Survey 2015
What ...
FR SLIDE
Consumer Barometer 2015
Local Report 60
The Smart Shopper – Hair Care
The consumer purchase journey and the role ...
FR SLIDE
Hair Care: Highlights
Consumer Barometer 2015
Local Report 61
…but 28 % does online research
before making a purc...
FR SLIDE
Consumer Barometer 2015
Local Report 62
The Smart Shopper – Home appliances
The consumer purchase journey and the...
FR SLIDE
Home appliances: Highlights
Consumer Barometer 2015
Local Report 63
Source: The Consumer Barometer Survey 2015
4 ...
FR SLIDE
52
25
23
Urgent need Promotion
Other
%
Home appliances: Highlights
Consumer Barometer 2015
Local Report 64
Source...
FR SLIDE
Consumer Barometer 2015
Local Report 65
The Smart Shopper – Home furnishings
The consumer purchase journey and th...
FR SLIDE
Home furnishings: Highlights
Consumer Barometer 2015
Local Report 66
Source: The Consumer Barometer Survey 2015
5...
FR SLIDE
Consumer Barometer 2015
Local Report 67
The Smart Shopper – Hotel (leisure)
The consumer purchase journey and the...
FR SLIDE
Hotels (leisure): Highlights
Consumer Barometer 2015
Local Report 68Source: The Consumer Barometer Survey 2015
Ho...
FR SLIDE
Hotels (leisure): Highlights
Consumer Barometer 2015
Local Report 69Source: The Consumer Barometer Survey 2015
67...
FR SLIDE
Consumer Barometer 2015
Local Report 70
The Smart Shopper – Laptops
The consumer purchase journey and the role of...
FR SLIDE
Laptops: Highlights
Consumer Barometer 2015
Local Report 71
…but 71 % does online research
before making a purcha...
FR SLIDE
Consumer Barometer 2015
Local Report 72
The Smart Shopper – Make-up
The consumer purchase journey and the role of...
FR SLIDE
Make-up: Highlights
Consumer Barometer 2015
Local Report 73Source: The Consumer Barometer Survey 2015
38%
Consume...
FR SLIDE
Consumer Barometer 2015
Local Report 74
The Smart Shopper – Mobile phones
The consumer purchase journey and the r...
FR SLIDE
Mobile phones: Highlights
Consumer Barometer 2015
Local Report 75Source: The Consumer Barometer Survey 2015
Onlin...
FR SLIDE
Consumer Barometer 2015
Local Report 76
The Smart Shopper – Music
The consumer purchase journey and the role of t...
FR SLIDE
Music: Highlights
Consumer Barometer 2015
Local Report 77
Source: The Consumer Barometer Survey 2015
64 % does on...
FR SLIDE
Consumer Barometer 2015
Local Report 78
The Smart Shopper – Personal Loan
The consumer purchase journey and the r...
FR SLIDE
Personal Loan: Highlights
Consumer Barometer 2015
Local Report 79Source: The Consumer Barometer Survey 2015
…and ...
FR SLIDE
Consumer Barometer 2015
Local Report 80
The Smart Shopper – Real Estate
The consumer purchase journey and the rol...
FR SLIDE
Real Estate: Highlights
Consumer Barometer 2015
Local Report 81
Source: The Consumer Barometer Survey 2015
18 % u...
FR SLIDE
Consumer Barometer 2015
Local Report 82
The Smart Shopper – Restaurants
The consumer purchase journey and the rol...
FR SLIDE
Restaurants: Highlights
Consumer Barometer 2015
Local Report 83
Source: The Consumer Barometer Survey 2015
31 % u...
FR SLIDE
Consumer Barometer 2015
Local Report 84
The Smart Shopper – Television
The consumer purchase journey and the role...
FR SLIDE
Television: Highlights
Consumer Barometer 2015
Local Report 85Source: The Consumer Barometer Survey 2015
The cons...
FR SLIDE
Television: Highlights
Consumer Barometer 2015
Local Report 86
Source: The Consumer Barometer Survey 2015
43%
31%...
FR SLIDE
Consumer Barometer 2015
Local Report 87
The Smart Shopper – Vitamins & OTC remedies
The consumer purchase journey...
FR SLIDE
Vitamins & OTC remedies: Highlights
Consumer Barometer 2015
Local Report 88Source: The Consumer Barometer Survey ...
FR SLIDE
The Smart Viewer
Provides insight into people's recent online video use across
different devices.
Consumer Baromet...
FR SLIDE
Tomorrow’s TV is Online
Consumer Barometer 2015
Local Report 90Source: The Connected Consumer Survey 2015
58%
Of ...
FR SLIDE
The Smart Viewer is a Mobile Viewer
Consumer Barometer 2015
Local Report 91
Source: The Connected Consumer Survey...
FR SLIDE
The users watch online video at home and alone
Consumer Barometer 2015
Local Report 92
93%
of the consumers are w...
FR SLIDE
Why are we watching online video?
Consumer Barometer 2015
Local Report 93
37%
50%
15%
25%
4%
To relax
To be
enter...
FR SLIDE
Short videos in the evening
Consumer Barometer 2015
Local Report 94Source: The Connected Consumer Survey 2015
How...
FR SLIDE
The Smart Viewer is a Focused Viewer
Consumer Barometer 2015
Local Report 95
6 out 10
watch online video content ...
FR SLIDE
Methodology
Data in the Consumer Barometer is pulled from two sources - the core Consumer Barometer
questionnaire...
FR SLIDE 97
Consumer Barometer 2015
Local Report
Consumer Barometer 2015
Methodology
Connected Consumer Survey
Population
...
FR SLIDE 98
Consumer Barometer 2015
Local Report
Consumer Barometer 2015
Methodology
Consumer Barometer Survey
Population
...
FR SLIDE
CONTACTS:
THANK YOU!
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Google Consumer Barometer, tout sur ces nouveaux consommateurs

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Google Consumer Barometer, tout sur ces nouveaux consommateurs

  1. 1. FR Consumer Barometer Country Report – France
  2. 2. FR SLIDE Table of Content Where to find what Consumer Barometer 2015 Local Report 2 The Multiscreen World -  Internet usage 06-10 -  Devices 11-15 The Smart Shopper -  Research behavior 16-26 -  Purchase behavior 27-32 -  Local shopper 33-36 -  International 37-40 -  Industries 41-90 The Smart Viewer -  Online Video 91-97
  3. 3. FR SLIDE 3 Consumer Barometer 2015 Local Report What is the Consumer Barometer? The Consumer Barometer 2015 is a tool to help you understand how people use the internet.
  4. 4. FR SLIDE Executive Summary The Top 3 Trends that define France Consumer Barometer 2015 Local Report 4
  5. 5. FR SLIDE The 3 Trends in France Consumer Barometer 2015 Local Report 5 The future is mobile 8 out of 10 in France are online at least once a day. Especially consumers under 34 years old are online often. Todays shopper is an online shopper More than every second of all sales – online or offline – are driven by online research. 45% of all French consumers, who conducted online research used a search engine prior to a recent purchase. Millions of online video views 5 out of 10 watch online video because they want to be entertained. 57 % of the French consumers prefer watching videos shorter than 5 minutes.
  6. 6. FR SLIDE The Online and Multiscreen World Quantify and understand internet usage and attitudes across various devices.
  7. 7. FR SLIDE Where are the consumers? Online! Consumer Barometer 2015 Local Report 7 8 out of 10 Source: The Connected Consumer Survey 2015 Question: How often do people go online (for personal Internet usage)? of the consumers are online at least once a day
  8. 8. FR SLIDE 82% 13% 5% Daily Weekly Monthly or less France is online Consumer Barometer 2015 Local Report 8 Especially consumers under 34 years old are online often Source: The Connected Consumer Survey 2015 How often do you go online? 93% 93% 89% 72% 72% 7% 7% 11% 28% 28% Under 25 25-34 35-44 45-54 Over 55 Yes No Do you go online every day?
  9. 9. FR SLIDE Why do people go online? Consumer Barometer 2015 Local Report 9 The consumers go online for personal reasons and to look for information Source: The Connected Consumer Survey 2015 *Question asked: To what extent do you agree or disagree with the following statements? Please evaluate each of the following statements on a scale from 1 – strongly agree to 5 –strongly disagree. 80 % use the internet for personal reasons Consumers state that the internet is the first place they look for information* 83%
  10. 10. FR SLIDE People are even online when they’re watching TV Consumer Barometer 2015 Local Report 10 The consumers are online while watching TV Source: The Connected Consumer Survey 2015 Question: Do people go online on their devices while watching TV? Use devices to go online while watching TV 61% 51 49 28 Computer Smartphone Tablet Which devices do people use to go online while watching TV
  11. 11. FR SLIDE { France has more screens than ever Consumer Barometer 2015 Local Report 11 There are 2,5 devices connected to the internet pr. person in France in 2015. This is a 9 % growth from 2013. Source: The Connected Consumer Survey 2015 2,5devices pr. person
  12. 12. FR SLIDE 3 out of 5 have a smartphone Consumer Barometer 2015 Local Report 12Source: The Connected Consumer Survey 2015 Tablet Smartphone Computer Which devices do people use? 32% 62% 74%
  13. 13. FR SLIDE The young French are mobile Consumer Barometer 2015 Local Report 13Source: The Connected Consumer Survey 2015 63% Of the consumers in Asia use a smartphone 92% 88% 80% 65% 31% Under 25 years 25 - 34 years 35 - 44 years 45-54 years 55 and over Smartphone usage rate
  14. 14. FR SLIDE How do people use their smartphone? Consumer Barometer 2015 Local Report 14Source: The Connected Consumer Survey 2015 47% 35% 43% 13% 30% 2% 19% 14% 19% Use search engines Visit social networks Check email Play games Watch online videos Purchase products / services Look for product information Look up maps and directions Listen to music What online activities do people do on their smartphones at least weekly?
  15. 15. FR SLIDE Search is mobile Consumer Barometer 2015 Local Report 15 5 out of 10 are using search engines via smartphones at least weekly …making it crucial for businesses to think mobile. Source: The Connected Consumer Survey 2015
  16. 16. FR SLIDE The Smart Shopper Focuses on the consumer purchase journey and the role of the Internet in making purchase decisions. Consumer Barometer 2015 Local Report 16
  17. 17. FR SLIDE Many consumers prefer online research Consumer Barometer 2015 Local Report 17Source: The Consumer Barometer Survey 2015 are researching online only 57% 58% Online Offline Did people do any online or offline research prior to their recent purchase? 19%
  18. 18. FR SLIDE In which industries are consumers researching online? Consumer Barometer 2015 Local Report 18 Source: The Consumer Barometer Survey 2015 Question: Did people do any online or offline research prior to their recent purchase? Flight Tickets Home appliances Car Insurances Cinema Tickets Clothing & Footwear Do it yourself Groceries Ground Travels Hair Care Home Furnishings 67% 65% 41% 47% 90% 23% 73% 28% 76% 55%
  19. 19. FR SLIDE In which industries are consumers researching online? (continued) Consumer Barometer 2015 Local Report 19 * Over-the-counter remedies Source: The Consumer Barometer Survey 2015 Question: Did people do any online or offline research prior to their recent purchase? Make-up Music Vitamins & OTC Remedies*Televisions Hotel Stays Laptops Mobile Phones Personal Loans Real Estate Restaurants 89% 71% 38% 71% 64% 61% 65% 43% 67% 46%
  20. 20. FR SLIDE How are people researching? Consumer Barometer 2015 Local Report 20 Source: The Consumer Barometer Survey 2015 *found where to buy/found location/made contact 32% 51% 37% 33% Looked for early inspiration Compared choices online Sought advice online Prepared for immediate purchase* In which part(s) of the purchase process did people use the Internet? The consumers use the internet to compare choices prior to purchase What online sources did people use to make a purchase decision? 24% 18% 45% Brand websites Retailer websites Search Engine
  21. 21. FR SLIDE Online advertising and research is essential Consumer Barometer 2015 Local Report 21 For 60% of the consumers online is the first source of product awareness during pre-purchase research. 39% 11% 20% 9% 21% How did people first hear about the product/offer they bought? Previous experience Other people Research Advertising Other What specific source informed people who first learned of their purchased product via product research? Source: The Consumer Barometer Survey 2015
  22. 22. FR SLIDE Research leading to a purchase Consumer Barometer 2015 Local Report 22 Search engines are essential in the purchase decision 45% Use a search engine to get informed before making a purchase. 24% 18% 45% 2% 7% 6% 9% Brand websites Retailer websites Search engine Social networks Online video sites Advice sites Price comparison sites Source: The Consumer Barometer Survey 2015
  23. 23. FR SLIDE Consumer Barometer 2015 Local Report 23Source: The Consumer Barometer Survey 2015 Smartphones and product research 23 Which devices did people use for product research? (Smartphone) Under 25 years 25-34 years 35-44 years 45-54 years 55 and over 30% 18% 9% 4% 2%
  24. 24. FR SLIDE Smartphone users are online users Consumer Barometer 2015 Local Report 24 Smartphone users are more likely to purchase or research products online 64% 54% Smartphone Users Smartphone Non-Users How many people research or purchase online?
  25. 25. FR SLIDE How are smartphones used for online research? Consumer Barometer 2015 Local Report 25 In which part(s) of the purchase process did people use a smartphone? Source: The Consumer Barometer Survey 2015 41% 23% 33% 21% Looked for early inspiration Compared choices online Sought advice online Prepared for immediate purchase
  26. 26. FR SLIDE People are going mobile, but some issues occur Consumer Barometer 2015 Local Report 26 38% are experiencing issues when accessing websites via their smartphone And 20% find another website that works better on smartphone Source: The Consumer Barometer Survey 2015
  27. 27. FR SLIDE 38% 62% Online* Offline/other Many prefer online shopping Consumer Barometer 2015 Local Report 27 Where did people make their purchase? Source: The Consumer Barometer Survey 2015 *Online/Email
  28. 28. FR SLIDE Consumer Barometer 2015 Local Report 28 Source: The Consumer Barometer Survey 2015 Question: Did people do any online or offline research prior to their recent purchase? The Online Customer Journey 57% Online research 28% Online purchase 29% Offline purchase
  29. 29. FR SLIDE 38% 31% 27% 25% 23% Under 25 25-34 years 35-44 years 45-54 years Over 55 years 26% 29% 29% 29% 30% Under 25 25-34 years 35-44 years 45-54 years Over 55 years Consumer behavior in different ages Source: The Consumer Barometer Survey 2015 Question: Did people research or purchase their product online or offline? Research online Purchase offline Consumer Barometer 2015 Local Report Research online Purchase online
  30. 30. FR SLIDE Consumer behavior in various industries Consumer Barometer 2015 Local Report 30 Source: The Consumer Barometer Survey 2015 Question: Did people research or purchase their product online or offline? 20% 15% 29% 17% 73% 6% 59% 10% 36% 31% 47% 50% 12% 31% 17% 17% 14% 18% 40% 25% Car Insurance Cinema Tickets Clothing & Footwear Do It Yourself Flights (Leisure) Groceries Ground Travel Hair Care Home Appliances Home Furnishings Research online, purchase online Research online, purchase offline
  31. 31. FR SLIDE Consumer behavior in various industries (continued) Consumer Barometer 2015 Local Report 31 Source: The Consumer Barometer Survey 2015 Question: Did people research or purchase their product online or offline? 67% 35% 18% 39% 39% 18% 29% 8% 30% 15% 21% 35% 20% 33% 24% 43% 34% 34% 37% 31% Hotels Laptop Make-up Mobile Phones Music Personal Loan Real Estate Restaurants Television Vitamins & OTC Research online, purchase online Research online, purchase offline
  32. 32. FR SLIDE Easy to find, easy of purchase! Consumer Barometer 2015 Local Report 32 Source: The Consumer Barometer Survey 2015 Question: How many brands were considered before purchase? 7 out of 10 of the consumers only consider 1-3 brands before purchase …which makes it crucial for the brands to be top of mind
  33. 33. FR SLIDE Consumer Barometer 2015 Local Report 33 The Local Shopper The consumer purchase journey and the role of the internet for local business
  34. 34. FR SLIDE Local Behavior Consumer Barometer 2015 Local Report 34 How does people research for local businesses? 66% Researched locally a day or less before visiting. … and 86 % only consider 1-3 local businesses before deciding where to buy. Source: The Consumer Barometer Survey 2015
  35. 35. FR SLIDE Local Shoppers research practical information Consumer Barometer 2015 Local Report 35 What information should a local business have on their website? Source: The Consumer Barometer Survey 2015 28% 4% 36% 47% 26% 22% 19% Location Traffic Business hours Prices Availability Contact info Promotions
  36. 36. FR SLIDE Smartphones and local business Consumer Barometer 2015 Local Report 36 2 out of 10 use a smartphone when looking for local information Source: The Consumer Barometer Survey 2015
  37. 37. FR SLIDE Consumer Barometer 2015 Local Report 37 The international Shopper The consumer purchase journey and the role of online for international purchases
  38. 38. FR SLIDE How big is international purchase? Consumer Barometer 2015 Local Report 38 54 % of the consumers have made an international purchase 10% 19% 29% 9% 5% 5% Which products do people purchase in other countries? (most commonly) Source: The Consumer Barometer Survey 2015
  39. 39. FR SLIDE Why do people purchase products online from foreign countries? Consumer Barometer 2015 Local Report 39 Are willing to accept longer delivery time. 44 % buy from foregin countries because they receive an appealing offer 3838% 30% shop in foregin countries to get better conditions (service, terms of payment or price) Source: The Consumer Barometer Survey 2015 Why did people purchase products online from foreign countries? 19%
  40. 40. FR SLIDE Challenges of international purchase Consumer Barometer 2015 Local Report 40 Most consumers have made an international puchase, but some issues ouccur 3 out of 10 experience issues concerning the website usability The most common issue is that websites seem insecure 30% Source: The Consumer Barometer Survey 2015
  41. 41. FR SLIDE Consumer Barometer 2015 Local Report 41 The Smart Shopper – Car insurance The consumer purchase journey and the role of the internet in making their last purchase decision
  42. 42. FR SLIDE Car insurance: Highlights Consumer Barometer 2015 Local Report 42Source: The Consumer Barometer Survey 2015 62% 23% 14% Compared choices Looked for reviews Got store location 65% 30% 5% Insurer (direct) Price comparison site Other 47% Researched online before purchasing offline How did people use the Internet to help make their purchase decision? The consumers compare insurance policies online Online research has a substantial impact on offline purchases The insurer’s website is a key driver in online purchase Did people research or purchase their product online or offline? On what type of website did people make their online purchase?
  43. 43. FR SLIDE Car insurance: Highlights Consumer Barometer 2015 Local Report 43 But 38 % are encountering issues accessing websites via smartphone* How often do people encounter issues accessing websites via smartphone? 20% People will try to find another website that works better on their smartphone* What do people do after encountering issues accessing websites via smartphone? Which devices did people use for product research? People are using their smartphone when researching for car insurance 12% Source: The Consumer Barometer Survey 2015 *Based on 20 different categories: Car Insurance, Cinema Tickets, Clothing & Footwear, Do It Yourself (DIY), Flights (Leisure), Groceries, Ground Travel (Long-Distance), Hair Care, Home Appliances, Home Furnishings, Hotels (Leisure), Laptop, Make-up, Mobile Phones, Music, Personal Loan, Real Estate, Restaurants, Television, Vitamins & OTC Remedies
  44. 44. FR SLIDE Consumer Barometer 2015 Local Report 44 The Smart Shopper – Cinema tickets The consumer purchase journey and the role of the internet in making their last purchase decision
  45. 45. FR SLIDE Cinema tickets: Highlights Consumer Barometer 2015 Local Report 45 Source: The Consumer Barometer Survey 2015 15% 50% Research online, purchased online Research online, purchased offline Did people research or purchase their product online or offline? 65 % of the consumers did online research 2 out of 10 consumers purchase on promotion What motivated people’s purchase? The consumers buy cinema tickets online Where did people make their purchase? 17%
  46. 46. FR SLIDE Cinema tickets: Highlights Consumer Barometer 2015 Local Report 46 38% are encountering issues accessing websites via smartphone* How often do people encounter issues accessing websites via smartphone? 20% People will try to find another website that works better on their smartphone* What do people do after encountering issues accessing websites via smartphone? Which devices did people use for product research? 21 % are using their smartphone when researching for cinema tickets Source: The Consumer Barometer Survey 2015 *Based on 20 different categories: Car Insurance, Cinema Tickets, Clothing & Footwear, Do It Yourself (DIY), Flights (Leisure), Groceries, Ground Travel (Long-Distance), Hair Care, Home Appliances, Home Furnishings, Hotels (Leisure), Laptop, Make-up, Mobile Phones, Music, Personal Loan, Real Estate, Restaurants, Television, Vitamins & OTC Remedies Find another website
  47. 47. FR SLIDE Consumer Barometer 2015 Local Report 47 The Smart Shopper – Clothing & footwear The consumer purchase journey and the role of the internet in making their last purchase decision
  48. 48. FR SLIDE Clothing & footwear: Highlights Consumer Barometer 2015 Local Report 48 Source: The Consumer Barometer Survey 2015 10% 86% 5% Smartphone Computer Tablet Which devices did people use for product research? 1 out of 10 consumers use a smartphone to research clothing & footwear 41% Research online The consumers do online research prior to purchase What online or offline research did people do prior to their recent purchase?
  49. 49. FR SLIDE Clothing & footwear: Highlights Consumer Barometer 2015 Local Report 49Source: The Consumer Barometer Survey 2015 Consumers purchase clothing and footwear on promotion What motivated people's product purchase? Store purchases begin online Did people research or purchase their product online or offline? 12% Many consumers purchase online (46 %) Where did people make their purchase? 28%
  50. 50. FR SLIDE Consumer Barometer 2015 Local Report 50 The Smart Shopper – Do it yourself The consumer purchase journey and the role of the internet in making their last purchase decision
  51. 51. FR SLIDE Do it yourself: Highlights Consumer Barometer 2015 Local Report 51Source: The Consumer Barometer Survey 2015 48% Does online research prior to purchase The internet has a substantial impact on purchase Offline purchases begin online Did people research or purchase their product online or offline? Did people research or purchase their product online or offline? 17% 31% 10% Research online / Purchase online Research online / Purchase offline Research offline / Purchase online
  52. 52. FR SLIDE Do it yourself: Highlights Consumer Barometer 2015 Local Report 52 Source: The Consumer Barometer Survey 2015 40% 40% make their purchase because they had an urgent need What motivated people's product purchase? How did people use the Internet to help make their purchase decision? 48 % are using the internet for comparing prices and products
  53. 53. FR SLIDE Consumer Barometer 2015 Local Report 53 The Smart Shopper – Flights (leisure) The consumer purchase journey and the role of the internet in making their last purchase decision
  54. 54. FR SLIDE Flights (leisure): Highlights Consumer Barometer 2015 Local Report 54 Source: The Consumer Barometer Survey 2015 85% 15% Used Not used What online sources did people use to make a purchase decision? 85% use search engines when purchasing flight tickets Among the consumers 80% buy flight tickets online Where did people make their purchase? #1 90% of the consumers research flight tickets online What online or offline research did people do prior to their recent purchase?
  55. 55. FR SLIDE Flights (leisure): Highlights Consumer Barometer 2015 Local Report 55 Source: The Consumer Barometer Survey 2015 71% The consumers compare prices online The consumers use airline websites to purchase flight tickets In which part(s) of the purchase process did people use the Internet?? On what type of website did people make their online purchase? Did people research or purchase their product online or offline? 62% 18% Airline Price comparison website 73 % of the consumers only research and purchase online Compared choices online
  56. 56. FR SLIDE Consumer Barometer 2015 Local Report 56 The Smart Shopper – Groceries The consumer purchase journey and the role of the internet in making their last purchase decision
  57. 57. FR SLIDE Groceries: Highlights Consumer Barometer 2015 Local Report 57Source: The Consumer Barometer Survey 2015 41% 10% Compared prices Got ideas How did people use the Internet to help make their purchase decision? People use the Internet to compare prices 12 % buy their groceries on offer What motivated people's product purchase? In France 16 % of the consumers use a smartphone for online research Which devices did people use for product research? 16%
  58. 58. FR SLIDE Consumer Barometer 2015 Local Report 58 The Smart Shopper – Ground Travel The consumer purchase journey and the role of the internet in making their last purchase decision
  59. 59. FR SLIDE Ground travel: Highlights Consumer Barometer 2015 Local Report 59Source: The Consumer Barometer Survey 2015 What online sources did people use to make a purchase decision? 6 out of 10 of the consumers use search engines for their purchase decision 7 out of 10 research online prior to purchase What online or offline research did people do prior to their recent purchase? 59 % of people both research and purchase online only Did people research or purchase their product online or offline? 58%
  60. 60. FR SLIDE Consumer Barometer 2015 Local Report 60 The Smart Shopper – Hair Care The consumer purchase journey and the role of the internet in making their last purchase decision
  61. 61. FR SLIDE Hair Care: Highlights Consumer Barometer 2015 Local Report 61 …but 28 % does online research before making a purchase What online or offline research did people do prior to their recent purchase? 25% The consumers use the internet to compare products and prices How did people use the Internet to help make their purchase decision? How many brands did people consider before product purchase? 39 % only consider one brand prior to purchase Source: The Consumer Barometer Survey 2015 *Based on 20 different categories: Car Insurance, Cinema Tickets, Clothing & Footwear, Do It Yourself (DIY), Flights (Leisure), Groceries, Ground Travel (Long-Distance), Hair Care, Home Appliances, Home Furnishings, Hotels (Leisure), Laptop, Make-up, Mobile Phones, Music, Personal Loan, Real Estate, Restaurants, Television, Vitamins & OTC Remedies Used the internet to make comparisons
  62. 62. FR SLIDE Consumer Barometer 2015 Local Report 62 The Smart Shopper – Home appliances The consumer purchase journey and the role of the internet in making their last purchase decision
  63. 63. FR SLIDE Home appliances: Highlights Consumer Barometer 2015 Local Report 63 Source: The Consumer Barometer Survey 2015 4 out of 10 purchases home appliances online Where did people make their purchase? The consumers compare products, prices and features online before purchase How did people use the Internet to help make their purchase decision? 70%
  64. 64. FR SLIDE 52 25 23 Urgent need Promotion Other % Home appliances: Highlights Consumer Barometer 2015 Local Report 64 Source: The Consumer Barometer Survey 2015 What motivated people's product purchase? Consumers buy home appliances based on a urgent need or on discount/promotion The consumers research their purchased products online What online or offline research did people do prior to their recent purchase? Online determines offline! 40 % researched online before purchasing offline Did people research or purchase their product online or offline? 76% Do online research prior to purchase
  65. 65. FR SLIDE Consumer Barometer 2015 Local Report 65 The Smart Shopper – Home furnishings The consumer purchase journey and the role of the internet in making their last purchase decision
  66. 66. FR SLIDE Home furnishings: Highlights Consumer Barometer 2015 Local Report 66 Source: The Consumer Barometer Survey 2015 55% The consumers’ purchases were driven by online research What online or offline research did people do prior to their recent purchase? Did people research or purchase their product online or offline? Online research effect both online and offline sales 31% 25% Research online, purchase online Research online, purchase offline Do online research prior to purchase
  67. 67. FR SLIDE Consumer Barometer 2015 Local Report 67 The Smart Shopper – Hotel (leisure) The consumer purchase journey and the role of the internet in making their last purchase decision
  68. 68. FR SLIDE Hotels (leisure): Highlights Consumer Barometer 2015 Local Report 68Source: The Consumer Barometer Survey 2015 How did people use the Internet to help make their purchase decision? 89% research hotels online before purchase What online or offline research did people do prior to their recent purchase? 89% 4 out of 5 purchases their hotel stay online Where did people make their purchase? ….but what online research are the consumers doing? 34% 55% 45% Inspiration Compared choices Looked up reviews
  69. 69. FR SLIDE Hotels (leisure): Highlights Consumer Barometer 2015 Local Report 69Source: The Consumer Barometer Survey 2015 67% Many consumers research and purchase online only Did people research or purchase their product online or offline? On what type of website did people make their online purchase? Hotel chain websites is the most popular place to purchase hotel stays 36% 26% 14% Hotel chain Price comparison websites Travel Agent
  70. 70. FR SLIDE Consumer Barometer 2015 Local Report 70 The Smart Shopper – Laptops The consumer purchase journey and the role of the internet in making their last purchase decision
  71. 71. FR SLIDE Laptops: Highlights Consumer Barometer 2015 Local Report 71 …but 71 % does online research before making a purchase Did people research or purchase their product online or offline? 1 out of 5 use a smartphone for doing online research Which devices did people use for product research? What motivated people’s purchase? 26 % of the consumers purchase their laptop on promotion Source: The Consumer Barometer Survey 2015
  72. 72. FR SLIDE Consumer Barometer 2015 Local Report 72 The Smart Shopper – Make-up The consumer purchase journey and the role of the internet in making their last purchase decision
  73. 73. FR SLIDE Make-up: Highlights Consumer Barometer 2015 Local Report 73Source: The Consumer Barometer Survey 2015 38% Consumers do online research prior purchase What online or offline research did people do prior to their recent purchase? Did people research or purchase their product online or offline? 20% of the consumers who makes a store purchase does online research prior to purchase 18% 20% Research online/ purchase online Research online/ purchase offline 28 % of the consumers purchase on promotion What motivated people’s purchase? Did online research before making a purchase
  74. 74. FR SLIDE Consumer Barometer 2015 Local Report 74 The Smart Shopper – Mobile phones The consumer purchase journey and the role of the internet in making their last purchase decision
  75. 75. FR SLIDE Mobile phones: Highlights Consumer Barometer 2015 Local Report 75Source: The Consumer Barometer Survey 2015 Online goes head-to-head with offline research 33% Offline sales begin online. Did people research or purchase their product online or offline? 62 % are influenced by search engines when making a purchase decision What online sources did people use to make a purchase decision? What online or offline research did people do prior to their recent purchase? 57% 58% Online Offline Did online research before making a purchase offline
  76. 76. FR SLIDE Consumer Barometer 2015 Local Report 76 The Smart Shopper – Music The consumer purchase journey and the role of the internet in making their last purchase decision
  77. 77. FR SLIDE Music: Highlights Consumer Barometer 2015 Local Report 77 Source: The Consumer Barometer Survey 2015 64 % does online research before purchasing music What online or offline research did people do prior to their recent purchase.? 61% 1 out of 5 use a smartphone for doing online research Which devices did people use for product research? Where did people make their purchase? 61 % of the consumers are purchasing music online
  78. 78. FR SLIDE Consumer Barometer 2015 Local Report 78 The Smart Shopper – Personal Loan The consumer purchase journey and the role of the internet in making their last purchase decision
  79. 79. FR SLIDE Personal Loan: Highlights Consumer Barometer 2015 Local Report 79Source: The Consumer Barometer Survey 2015 …and 48 % do so via a search engine What online sources did people use to make a purchase decision? 61% …while 2 out of 10 end up making their purchase online Where did people make their purchase?What online or offline research did people do prior to their recent purchase? The consumers does online research prior to taking out a loan Research online
  80. 80. FR SLIDE Consumer Barometer 2015 Local Report 80 The Smart Shopper – Real Estate The consumer purchase journey and the role of the internet in making their last purchase decision
  81. 81. FR SLIDE Real Estate: Highlights Consumer Barometer 2015 Local Report 81 Source: The Consumer Barometer Survey 2015 18 % use a smartphone for online research 65% 34 % of offline real estate sales begin online Which devices did people use for product research? What online or offline research did people do prior to their recent purchase? The consumers does online research prior to purchasing real estate Did people research or purchase their product online or offline? Research real estate online prior to purchase
  82. 82. FR SLIDE Consumer Barometer 2015 Local Report 82 The Smart Shopper – Restaurants The consumer purchase journey and the role of the internet in making their last purchase decision
  83. 83. FR SLIDE Restaurants: Highlights Consumer Barometer 2015 Local Report 83 Source: The Consumer Barometer Survey 2015 31 % use a smartphone for online research 43 % of all sales are driven by online research Which devices did people use for product research? What online or offline research did people do prior to their recent purchase?
  84. 84. FR SLIDE Consumer Barometer 2015 Local Report 84 The Smart Shopper – Television The consumer purchase journey and the role of the internet in making their last purchase decision
  85. 85. FR SLIDE Television: Highlights Consumer Barometer 2015 Local Report 85Source: The Consumer Barometer Survey 2015 The consumers use a search engine when making their purchase decision What motivated people’s purchase?What online sources did people use to make a purchase decision? 64% 36% Used Not used 22 % state that their purchases were motivated by a promotion 9 % of the consumers use a smartphone for online research. Which devices did people use for product research?
  86. 86. FR SLIDE Television: Highlights Consumer Barometer 2015 Local Report 86 Source: The Consumer Barometer Survey 2015 43% 31% 26% Retail Department Store Others 37% Researched online before purchasing offline Online research has a substantial impact on offline purchase The consumers use electronics retailer websites for their online purchases Did people research or purchase their product online or offline? On what type of website did people make their online purchase?
  87. 87. FR SLIDE Consumer Barometer 2015 Local Report 87 The Smart Shopper – Vitamins & OTC remedies The consumer purchase journey and the role of the internet in making their last purchase decision
  88. 88. FR SLIDE Vitamins & OTC remedies: Highlights Consumer Barometer 2015 Local Report 88Source: The Consumer Barometer Survey 2015 29% 47 % researches just moments before making their purchase When did people start researching their product purchase? In which part(s) of the purchase process did people use the Internet? Consumers use the internet to compare prices and products Compare products/prices online to make a purchase decision 17 % use the internet for making their purchase Where did people make their purchase?
  89. 89. FR SLIDE The Smart Viewer Provides insight into people's recent online video use across different devices. Consumer Barometer 2015 Local Report 89
  90. 90. FR SLIDE Tomorrow’s TV is Online Consumer Barometer 2015 Local Report 90Source: The Connected Consumer Survey 2015 58% Of the users are watching Online video every week What are the users watching? 37%are watching music videos 15% are watching sport 10% are watching news
  91. 91. FR SLIDE The Smart Viewer is a Mobile Viewer Consumer Barometer 2015 Local Report 91 Source: The Connected Consumer Survey 2015 *At least once a month 7 out of 10 consumers are watching online video on their smartphones*
  92. 92. FR SLIDE The users watch online video at home and alone Consumer Barometer 2015 Local Report 92 93% of the consumers are watching online video at home 7 out of 10 watch online video alone Source: The Connected Consumer Survey 2015 *Question: With how many people did you watch video in the last week?
  93. 93. FR SLIDE Why are we watching online video? Consumer Barometer 2015 Local Report 93 37% 50% 15% 25% 4% To relax To be entertained To learn To pursue a hobby Find product information 5 out of 10 of the consumers are watching videos because they want to be entertained What motivated people to watch online videos in the last week? Source: The Connected Consumer Survey 2015
  94. 94. FR SLIDE Short videos in the evening Consumer Barometer 2015 Local Report 94Source: The Connected Consumer Survey 2015 How long were the online videos people watched in the last week? 5:00 57 % of the consumers watch videos that are 5 minutes or shorter 0% 5% 10% 15% 20% 25% 30% 35% 40% First thing in the morning Morning Lunchtime Afternoon Evening Last thing in the evening Most people are watching online video in the evening At what time did people watch online video in the last week on a weekday?
  95. 95. FR SLIDE The Smart Viewer is a Focused Viewer Consumer Barometer 2015 Local Report 95 6 out 10 watch online video content unrelated to their surroundings 64% are focused when watching online video Source: The Connected Consumer Survey 2015
  96. 96. FR SLIDE Methodology Data in the Consumer Barometer is pulled from two sources - the core Consumer Barometer questionnaire, which is focused on the adult online population and Connected Consumer Study, which seeks to enumerate the total adult population and is used to weight the Consumer Barometer results. Consumer Barometer 2015 Local Report 96
  97. 97. FR SLIDE 97 Consumer Barometer 2015 Local Report Consumer Barometer 2015 Methodology Connected Consumer Survey Population o  Target population: total population (online & offline) 16+ in each country surveyed except: •  18+ in Argentina, Brazil, China, India, South Korea, Malaysia, Mexico, Philippines, Vietnam •  20+ in Japan Sampling o  Random sampling aimed to be representative of the total population ages 16+ in all countries. o  Sample size: n=1,000 in each country surveyed (except India, where n=4,000) Survey administration o  Survey data was collected in all countries via telephone (CATI) or face-to-face interviewing (CAPI/PAPI). o  Questionnaires were administered in local language(s) for all countries surveyed o  Interview length was 25 min. on average for telephone interviews and 30 minutes for face-to-face interviews. Weighting o  Data was weighted according to local Census data Timing o  Enumeration surveys were administered between January and March 2014.
  98. 98. FR SLIDE 98 Consumer Barometer 2015 Local Report Consumer Barometer 2015 Methodology Consumer Barometer Survey Population Target population: online population who use at least one connected device and made a purchase of at least one of the relevant products from the product list. Depending on the country we focused on the population 16+ except: •  Argentina, Brazil, China, India, South Korea, Malaysia, Mexico, Philippines, Vietnam, the US, Japan Sampling o  Sample size was set at a minimum of n=3,000 in each country except some Asian and African countries o  Quotas were applied in the sampling process with regard to age, gender, educational level and region as well as online activities and smartphone usage to ensure local representativness for the online population Survey administration o  Surveys were conducted through online panels, face-to-face or a combined method of online panel and face-to-face interviews o  Questionnaires were administered in local language(s) for all countries surveyed o  Questionnaire length was 20 minutes for online-surveyed markets, 40 minutes for face-to-face countries Weighting o  The reported data was weighted against the Connected Consumer Survey. Bases displayed are unweighted Timing o  Consumer Barometer surveys were administered between May and September 2014.
  99. 99. FR SLIDE CONTACTS: THANK YOU! 99

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