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Les chiffres clés du mobile en France - Infographie

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Tous les chiffres et données clés du mobile en France
Tout ce que vous vous devez de savoir sur le mobile (smartphones et tablettes) pour réussir votre marketing mobile.
Le tout en une infographie par Azetone, le nouveau leader de la personnalisation mobile, l'A/B testing et la mise à jour d'applications mobiles en temps réel

Publié dans : Business
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Les chiffres clés du mobile en France - Infographie

  1. 1. Parts de marché OS Smartphones 56% 22% 7% 10%5% 0% 5% 10% 15% 20% T1 2011 T1 2012 T1 2013 T1 2014 % du traffic internet via mobile Smartphones Tablettes 16,8% Parts de marché OS Tablettes 51%38%4%7% 0% Smartphones PC Portables Tablettes 17,5 M 3,7 M 8,0 M 52% 66% 71% 2011 2012 2013 8 M foyers équipés de tablettes soit 30% des foyers et +1 M par trimestre Mediametrie 2014 27 M de mobinautes soit 50% des Français (11 ans et +) Mediametrie 2014 % utilisateurs réseaux sociaux sur mobile 65% 68% Facebook et Twitter France 2014 Médiamétrie comScore Harris Interactive 2014 Nombre moyen d’apps installées 55 35 iPhone Smartphone 0 20 40 60 80 2010 2011 2012 2013 Temps passé par média (min/jour) Smartphone Tablette +56% … d’être géolocalisés … de recevoir des notifications push Fonctionnalités spécifiques au mobile 29% 20% des utilisateurs acceptent régulièrement 87% 76% Smartphone Tablettes % temps passé sur des Apps (vs. web mobile) 0% 5% 10% 15% 20% 25% 30% 35% 40% Site Web Email Mobile Un marketing mobile encore peu personnalisé Personnalisation en fonction du comportement Personnalisation en fonction des données CRM e-marketer 2013 M-Commerce : des mobinautes ont déjà acheté via mobile Inmobi – Decision Fuel 2013 32,0% 31,3% 8,8% 14,5% 13,3% Autres Etudiants Retraités CSP- CSP+ 8,3% 20,5% 20,7%25,5% 17,4% 7,5% 11-15 ans 16-24 ans 25-34 ans 35-49 ans 50-64 ans 65 ans et plus 46%54% Population mobinautes 57% Démographie des mobinautes Médiamétrie 2014 Médiamétrie 2014 GS StatCounter - Azetone 2014 Harris Interactive 2014 Nielsen 2013 Terradata – Celebrus 2014 Données consolidées et présentées par : www.azetone.comAvril 2014 GfK 2014 Ventes Mobiles prévisions 2014 Ventes Smartphones vs mobiles classiques 35% 45% 12% 6% 2% Importance de la personnalisation dans le marketing mobile & digital 2014/2015 Facteur clé de succès Très important Important Peu important Pas une priorité Terradata – Celebrus 2014 © Azetone 2014 – pour plus d’information : www.azetone.com membre actif de la Base installée déc 2013 Base installée déc 2013 Intérêt pour un marketing basé sur les données 93% des marketers Yankee Group 2014 primordial pour Azetone est un nouveau leader de la personnalisation, de l’A/B testing et de la mise à jour en temps reel d’applications mobiles natives

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