Growth Hacking Workshop Turns Users Into Referrals
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Growth Hacking Asia Introduction Workshop #5 Turning users into Ambassadors 5th June 2015
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Growth Hacking Workshop Turns Users Into Referrals
- 1. @Growthhackasia (Growth Hacking Asia) In collaboration with Growth Hacking Indonesia 5th May 2015 Brought to you by:
- 2. @Growthhackasia (Growth Hacking Asia) 6:30pm – 7.00pm Introduction to Growth Hacking 7.00pm – 8.00pm Guest Speaker: Ignatius Untung VP Marketing at KASKUS Networks 8.15pm – 9.30pm Workshop: Growth Hacking Customer Referral of your own startup/startup idea 9.30pm End of the event Agenda
- 3. @Growthhackasia (Growth Hacking Asia) “Flipping the success rate of Asian startups from 1/10 to 9/10” Turning Users Into Ambassadors: Growth Hacking Customer Referral
- 4. @Growthhackasia (Growth Hacking Asia) • Growth Hacking Services Growth Agency • Growth Hacking Trainings GH Academy • On-demand advice from leading growth hackers over the phoneThe Growth Hub • Monthly events for inspiration and experience and knowledge exchangeGH Events
- 5. @Growthhackasia (Growth Hacking Asia) GROWTH HACKING?
- 6. @Growthhackasia (Growth Hacking Asia) It’s about Building a Growth Engine It’s not about TACTICS It’s about PROCESSES Growth = Sum (1 + 2 + 3 + …)
- 7. @Growthhackasia (Growth Hacking Asia) The Growth Hacking Funnel Optimize Optimize Optimize Optimize Optimize RESULT: GROWTH ENGINE
- 8. @Growthhackasia (Growth Hacking Asia) Importance of Optimizing each Stage
- 9. @Growthhackasia (Growth Hacking Asia) Growth Hacking Referral – Dropbox
- 10. @Growthhackasia (Growth Hacking Asia) Growth Hacking Referral – Dropbox After one week …
- 11. @Growthhackasia (Growth Hacking Asia) Growth Hacking Referral – Dropbox After two month …
- 12. @Growthhackasia (Growth Hacking Asia) Growth Hacking Referral – Dropbox
- 13. @Growthhackasia (Growth Hacking Asia) • Growth Hacking Services Growth Agency • Growth Hacking Trainings GH Academy • On-demand advice from leading growth hackers over the phoneThe Growth Hub • Monthly events for inspiration and experience and knowledge exchangeGH Events
- 14. @Growthhackasia (Growth Hacking Asia) The Growth Hub Problem Schedule a call with a Growth Hacker Call Solution Micro-Consulting on Demand
- 15. @Growthhackasia (Growth Hacking Asia) GH Academy • Understand theory • Motivate and inspire Overview of Topic • Apply knowledge • Create a change Hands-On Session 20% 80% Hands-On Workshop
- 16. @Growthhackasia (Growth Hacking Asia) Growth Agency •Define pain points, challenges, problems and barriers •Define status quo •Set Goals and Targets Assessment •Create a sustainable growth Engine •Customized Actions to take (SEO, PPC, Customer Development, Beta Acquisition, User Acquisition etc.) Strategic Plan •Create a proper working environment that enables easy but efficient tracking, communication and reportingPre-Execution •Implementation of formerly defined actions-to-take •Integrated and continuously improving process EXECUTE •Assessing long term impact of executed strategiesPost-Execution Tailor-Made marketing solutions and execution
- 17. @Growthhackasia (Growth Hacking Asia) Summary ACADEMY AGENCY EVENT HUB Degree of cooperation with Growth Hacking Asia Degree of customization
- 18. @Growthhackasia (Growth Hacking Asia) Visit Us: http://growthhackingasia.com Say Hello: philip@growthhackingasia.com
Editor's Notes
- Once you have a product or service ready, you face one of the biggest challenges of a startup which is “how do you actually build your userbase and retain those users?” This is where we come in. We connect you with leading growth marketing experts from around the world for advice, we train you in digital marketing and growth hacking and if you don’t have time to do it yourself, we can also do it for you. We support you in all stages, so everything from pre-launch, to launch, early stage and growth stage. So if you have a startup and are struggling with how to grow it, just grab Sky or myself later and we’ll help
- Once you have a product or service ready, you face one of the biggest challenges of a startup which is “how do you actually build your userbase and retain those users?” This is where we come in. We connect you with leading growth marketing experts from around the world for advice, we train you in digital marketing and growth hacking and if you don’t have time to do it yourself, we can also do it for you. We support you in all stages, so everything from pre-launch, to launch, early stage and growth stage. So if you have a startup and are struggling with how to grow it, just grab Sky or myself later and we’ll help
- Who knows about GH Can you define Abstract concept Various definitions Easy to start with what it not is
- Highly customized depending on startup and business model Not one tool, tactic Find process to find combination of things that work for you, not somebody else Use tactics you read and hear about as inspiration and input, not as something to copy GH is actually a long process, only looks easy once you’ve found the things that work It is a result of a sum of hundreds of actions e.g. hotmail - not enough to get people to the site, they need to sign up and stay
- Process find in all of the stages of the growthhacking funnel Finding the right tactics etc for eacht stage Growth hacking values: efficient , creative Find process to find combination of things that work for you, not somebody else Use tactics you read and hear about as inspiration and input, not as something to copy GH is actually a long process, only looks easy once you’ve found the things that work It is a result of a sum of hundreds of actions e.g. hotmail - not enough to get people to the site, they need to sign up and stay
- Problems to drive traffic to their site Airbnb target market
- 2012 3 gb free space, refer school mates up tp 25gb for the school For 2 years Runtime of 2 month Beautiful ux as sidenote
- Just top 10
- Aquisition via referral, completely outsoureced acquisition to the user Activation diving in a crowd that has a need for the product Retention: 2 years runtime, getting people used to the features and the usage, phenomena of loss aversion, didn’t give away presents but product Relects a key value of growth hacking, efficiency
- Once you have a product or service ready, you face one of the biggest challenges of a startup which is “how do you actually build your userbase and retain those users?” This is where we come in. We connect you with leading growth marketing experts from around the world for advice, we train you in digital marketing and growth hacking and if you don’t have time to do it yourself, we can also do it for you. We support you in all stages, so everything from pre-launch, to launch, early stage and growth stage. So if you have a startup and are struggling with how to grow it, just grab Sky or myself later and we’ll help
- Live in the moment Don’t leave the excuse that you apply everything later
- Cover all demands, be flexible offer this variety of solutions depending on how customized and time intensive work is supposed to be as well as the degree of cooperatin with us meaning how close we work together