I presented on behalf of my company - VMware - at the 2014 Gartner IT Symposium. This presentation describes our POV on business opportunities derived from VMware cloud computing solutions and the advantages delivered as a result of our design and architecture

1. © 2014 VMware Inc. All rights reserved.
Creating Business Opportunities with
Hybrid Cloud
Gartner IT Symposium
Monday, October 6, 2014

2. About me
• Philip Say
• @sayphilip
• Sr. Director of Marketing, VMware
• SaaS, IaaS expertise
• Trailrunning

3. 3

4. 4

5. Topics
• Big picture – CIO challenges
• Our perspective
• Business opportunities we see
5

6. Major changes to CIO priorities
Digital Transformation
Source: Gartner, April 2014

7. Who is fueling the transformation?
7
By 2019 – 75% of all new IT budgets will be
CIO
funded by the line of business*
Budgets for New Projects
Line-of-Business
Technology Budgets
Digital Transformation
% Change
Time *Source: Gartner, April 2014

8. CIOs at a Crossroad
8
Run the Business
Resource planning, delivery
Security, compliance, governance
Contain cost, lean IT
Change the Business
Business model transformation
Increase speed, responsiveness, agility
Drive revenue, customer engagement

9. Impact of Public Cloud on Digital Transformation
Speed, Agility
Flexibility, Elasticity
Trade-offs
Standards, Performance
Security, Governance

10. 10
We asked why...

11. ..are these requirements always at odds?
IT Focused
Predictable
CONFIDENTIAL 11
Elastic
Dev Friendly

12. CONFIDENTIAL 12

13. Design Point #1: Seamless Extension of Your Data Center
13
vCloud Hybrid Service
Data Centers
On-premises
Data Centers
Apps, Tools, Services
Data
vCloud
Plug-in
Security
Multi-tenant
Management
Secure Connectivity
Dedicated

14. Design Point #2: Simplify Critical Enterprise IT Use Cases
14
Next
Generation
Applications
Dev/Test
Extend
Existing
Apps
Modernize
Enterprise
Applications
Disaster
Recovery

15. Design Point #3: Empower CIOs to Drive Digital Innovation
15
LINE OF BUSINESS
DEVELOPERS
IT
OPERATIONS
CIO
DRIVES
“Gen 3 Applications”
Mobile applications
Digital marketing
E-commerce
Customer experiences
Business analytics
Enterprise desktops

16. 1166
Hybrid Cloud
Platform VMware vCloud Air
CONFIDENTIAL

17. Business Opportunities
with Hybrid Cloud
17

18. Extend Existing Apps

19. Scale enterprise apps dynamically with vCloud Air
Extending Apps on Traditional Cloud Services
`
App On Premises Extend on Third-party
Cloud Service
Require rewrite and retesting of security groups,
access controls
Extending Apps on vCloud Air
`
App On Premises Extend on vCloud Air
No need to rewrite security groups, access
controls, network configuration

20. 100% Virtualized on
vSphere
Starting to use vCloud Air
for Dev / Test
Hosting tier 3 applications
on vCloud Air
Faster provisioning times
for LoB developers

21. Disaster
Recovery
21

22. Disaster Recovery-as-a-Service
22
Faster Alternative to Traditional DR
Before
VMware
vCenter Server
vSphere
Replication
VMware vSphere
VMware
vCenter Server
vSphere
Replication
VMware vSphere
Build New Site
“Comprehensive but expensive”
Create new DR site, add gear, software, resources
to manage and maintain 2nd site
With vCloud Air DR
VMware
vCenter Server
vSphere
Replication
VMware vSphere
vCloud Air DR
Subscribe
to DR Service
“On-demand and lower cost”
Monthly subscription service, no new gear, software or
resource to maintain 2nd site

23. Ad-hoc
DR strategy
IT back-log to support
Media Lab DR needs
Desire simplify and expand
DR for Media Lab
DR in place in less than
one month w vCloud Air DR

24. Next
Gen Apps
24

25. From…Dev and IT Cat Fights
YOU put the
“I.T. in
YOU put the IDIOT!!!
“DUH in
DUH-veloper!!!

26. To…Dev and IT ‘Puppy Love’

27. Before and After
SILO’D AND MANUAL:
Dev Code Build Test
IT kept in dark
INTEGRATED AND AUTOMATED:
Dev
IT
“Fence toss”
IT
? Deploy Operate
Code Build Test Deploy Operate
TIME

28. Hybrid deployment of compatible workloads
Same code, same templates, same virtual machine configurations
IT-Configured
Policies
Developer Self-
Service Catalog

29. Hybrid deployment of compatible workloads
Same code, same templates, same virtual machine configurations
IT-Configured
Policies
Developer Self-
Service Catalog

30. Devs wanted
self-service experience
Build internal
self-service portal
IT wanted better
policies and business rules
Deploy applications either on-premises
or on vCloud Air

31. Call to Action
Recommendation
31

32. Frame Your Cloud Strategy Around Quick Wins!
Time to Value
Number of
Organizations
Impacted
Move to here
1
2
Start here
Avoid the
“Death March” Zone
Avoid the
“What project?” Zone
3
End here

33. How VMware Can Help
vCredits
Get started on DR
or VPC capacity
Trial
On-demand
subscription VPC
Disaster
Recovery
One month trial
12 month sign-up
Cloud Workshop*
Strategic planning
session vSphere
to vCloud Air
Cloud Value
Assessment*
Comparing TCO
of hybrid strategy
Try it out…
Build a plan…

34. THANK YOU!
34