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Comparison of two Drugs markets using Marketing Tools
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Mrkting
1.
Comparison of Two
Drugs: Betnovate of GSK & Revital of Ranbaxy Using MARKETING STRATEGIES.. 1
2.
Presented By:
Philomen Prem Sanjeev Kumar Pawan Sharma Mayur Gupta Jayesh Raut Ruchit Parmar Guided By: Vishal Chavan 2
3.
Mc Kinsey Seven
S Model 3
4.
Ge n e
r i c Ch a i n Va l u e : 4
5.
5
6.
SWOT Analysis: 6
7.
BCG Matrix B U S
High I N E S S G R O W T H R A Low T 7 Low High Market Share E
8.
8
9.
Ansoff Matrix
Ex i s t i n g Pr o d u c t s Ne w Pr o d u c t Ex i s t i n g Ma r k e t s Ne w Ma r k e t s 9
10.
Business Strategies 10
11.
11
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