1. Strategies for Creating
& Enhancing a
Networking Culture
within Your
Organization
Paula Hope – Helping Professionals
Create Referrals for Life
2. Agenda
Value of Networking
Networking Value at Your Organization
10 Strategies – Enhancing the Value
“Quality Over Quantity”
Where Are The Holes?
Create A Plan
Insights
37. Thank You!
Paula Hope
Referral Institute – Peel-Halton
(905) 483-0355
paula@referralinstituteph.ca
PAULA’S ASK:
Please complete the TELL ME MORE sheet
Introductions to Association Executives/ Team Leaders
who want to create or enhance networking value to their
organization
Speaking Engagements at your Association
Notes de l'éditeur
How prepared are you with a clear message? It is the biggest challenge and obstruction to a referral marketer’s successPaula-Referral Institute - 5 components of a clear message- opening statement, products and services, clear benefit, target market, what’s special about you. 20 Questions to arrive at this messageDon-Story Reference from Masters on Networking-Creating Relationships for the Pocketbook and Soul
Choose your networks well- BNI as a strong contact group, 3 networks in totalPaula-Referral Institute-7 Network types available, strategic choice of investing your time well in your Big 3Don-Story Reference from Masters on Networking-Creating Relationships for the Pocketbook and Soul
You may have an idea of what to do while networking but do you have a plan for each of your networking events? Including with your BNI chapters?Paula-Referral Institute – Build your networking confidence with a plan for each event. What are you really trying to achieve when you network at all 3 of your networks?Don-Story Reference from Masters on Networking-Creating Relationships for the Pocketbook and Soul
Who are the givers in your network?Paula-Referral Institute - Models for finding your Big Ten Don - Story Reference from Masters on Networking-Creating Relationships for the Pocketbook and Soul
Networkers tend to go everywhere to find “potential” relationships when they should go deep with their Big 10Paula-Referral Institute – Find out how you can go deeper with your Big 10 with 18 Tactics. Don-Story Reference from Masters on Networking-Creating Relationships for the Pocketbook and Soul
You have built social capital within your Big Ten. Then what? What is your ask?Paula-Referral Institute – Planning your “Strategic Asks” is key to referral marketing successDon-Story Reference from Masters on Networking-Creating Relationships for the Pocketbook and Soul
Most entrepreneurs have some kind of strategic plan and maybe a marketing plan. But do they have a referral marketing plan?Paula-Referral Institute – Outline of the 22 components of a referral marketing planDon-Story Reference from Masters on Networking-Creating Relationships for the Pocketbook and Soul
Referral Marketing is a new business development approach that must be implemented on a daily basis. It is not easy to act on your plan every day with all of the distractions in an entrepreneur’s life. Do you have a method of accountability to keep you on track?Paula- Referral Institute – Keeping accountable with your peers is a very powerful method for maintain your referral marketing plan.Don- Story Reference from Masters on Networking-Creating Relationships for the Pocketbook and Soul-