[AIESEC VN] Report_Vietnam Y2B Jan 2014 Final

Event ReportVietnam Youth to Business Forum
HANOI, 12th, January, 2014
Hanoi Amsterdam Highschool for the Gifted
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1. Introduction
2. Agenda
3. Audience Profile
4. Keynote speech !!!!!!!!!....06
5. Workshops
5. Panel Talk
6. Key moment
7. Media
8. Next Edition – Hanoi
9. Contacts
Table of content
2
03
04
05
26
28
23
10
4.1 – Social Entrepreneurship
4.2 – Business Innovation
4.3 – Business Innovation
07
08
09
29
30
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“Youth to Business forum” (Y2B) is empowered by AIESEC International. AIESEC
countries every where in the world are organizing this event to connects top young leaders,
global business and social leaders.
Vietnam Chamber of Commerce and Industry (VCCI), British Council and AIESEC
Vietnam are proud to organize the 5th Vietnamese edition in January 2014 “Vietnam Youth
to Business forum”, as a highlight of AIESEC Vietnam annual conference “Vietnam Youth
to Business forum” connects 500 most talented youths and 50 business and social
leaders across sectors in Vietnam and facilitates their conversations around the most
relevant topics today.
By that, we aim to explore the impacts we can have on the future of Vietnam through
positive actions of youth and business.
Introduction
3
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Agenda
4
Time Sessions
8:15 – 9:00 Check in
9:00 – 9:40 Opening Plenary
9:40 – 10:55 Keynote Speeches
10:55 – 12:15 Topics Space
12:15 – 13:15 Lunch
13:15 – 14:40 Business Case Competition
14:40 – 15:10 Networking time
15:10 – 16:20 Panel Discussion
16:20 – 17:00 Closing Plenary
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Audience Statistics
•! Foreign Trade University
•! National Economic University
•! Banking Academy
•! Hanoi University
•! Thang Long University
•! Vietnam National University
•! International University
•! RMIT
•! University of Economics Ho Chi Minh city
•! University of Economics and Law
•! Ho Chi Minh city of Technology
•! Danang University
University
Background
•! Government
•! FMCG
•! Education
•! Banking
•! Auditing
•! Advisory
•! Technology
•! Media
•! Food & Beverage
•! Entrepreneur
Business
Background
485 Students
28 Business Partners 25Business Guests and
Journalists
30 Event organizers

1st – 10%
2nd – 17%
3rd – 46%
4th – 26%
5th – 0.1%
Graduated – 0.8%
Others – 0.1%
Year of Study
Finance- Banking – 23.7%
Business Administration – 18.4%
Economics – 24.5%
Language– 9.7%
Accounting – 6.4%
Media – 3.5%
Marketing – 3.1%
Others – 10.7%
University BackgroundStudying Background
Audience Profile
Highlights
A big part of audience has background related to business
management (42.9%). Besides that, major related to finance
and accounting also reach to 30.1%. Background from
Language major increased to 9.7% - highest rate compared
to previous Y2B editions.
73% of total attendants are 3rd year, last year and recent
graduates. Y2B also attracts 1st and 2nd year students,
which counts for 27%.
5
Male 29%
Female 71%
Gender

Representatives of Organizing Board: AIESEC, VCCI and British Council shared
thoughts why Y2B is relevant to youth and Vietnam society.
Opening Ceremony
6
National Partners Event Gold Partners

Three Guest Speakers share their ideas or experience around three main topics with
the flow: what-why-how to give main ideas about those topics based on current issues
in Vietnam.
Keynote Speeches
Silver Partners
7

Mr. Tran Vu Hoai
Vice president of Corporate Relations
Manager, Unilever Vietnam
“This is the first time I’ve had the opportunity to deeply
understand how a business like Unilever is demonstrating
its responsibility towards environment and society via its
entrepreneurship. It would be even greater if we could
discuss further how to create the mindset of responsible
entrepreneurship for each employee at Unilever.”
Audience Feedback
Speaker
8
Social Entrepreneurship
Content
Entrepreneurial leadership with the
consistent social responsibility and USLP
General Concept
Are you satisfied with this speech?
0
10
20
30
40
50
Score
1
Score
2
Score
3
Score
4
Score
5
Ranking (%)
Average
4.0

9
Yes
Business Innovation
Audience Feedback
Speaker
Content
Mr. Hariharan Kannan
Senior Vice President HR – SPVB
Director HR – PepsiCo International
YesYesYesYesYes
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
Score
1
Score
2
Score
3
Score
4
Score
5
Ranking (%)
Average
3.9
How Suntory PepsiCo apply
Innovation and Change
Management in collaboration
between PepsiCo and Suntory
“Thank you for giving me the chance to
join this event. I was surprised to know
the long-term plan of Suntory PepsiCo in
cooperation and the challenges they have
to face as business”

10
Would you like to use Deya Tech
products?
Yes
Business Innovation
Audience Feedback
Speaker Content
Mr. Jeremy Showalter
Marketing Director
Microsoft Vietnam
YesYes
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
Score 1 Score 2 Score 3 Score 4 Score 5
Ranking (%)
Average
4.1
How Technology Innovation can
influence the society and shape
the future trend
“I feel motivated and inspired by the
presentation delivery. I learnt about Innovation
which is developed by filling the gap of current
need and vision to the future”

Workshops
11
Bronze Partners
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Audience Feedback
Speaker
Workshop Theme
12
Attendant satisfaction with
Speaker (ranking 5)
Average
4.2
Content (ranking 5)
Average
3.9
Ms. Trinh Mai Phuong
HR Business Partner Director
Unilever Vietnam
“Gaining sustainable development by bringing
Unilever closer to rural area and raising their
mindset about the society ”
“I had chance to understand more and raise quite a lot questions
toward Unilever’s activities to help people in the rural area. Impressive
– that’s how I would describe my feeling right now. Unilever helps me to
realize that just one small action can have greater effect on the
community”
“ The fact that Unilever gives us the chance to develop one of their
current product and take our opinion very seriously had wowed me the
most.”

Audience Feedback
Speaker
Workshop Theme
13
Speaker (ranking 5)
Average
4.0
Content (ranking 5)
Average
3.8
Mr. Hariharan Kannan
Senior Vice President HR – SPVB
Director HR – PepsiCo International “Change Management”
“I gained the insight as a firm leader foreseeing what are the
opportunities and the threat, even failure of rapid change within the
company”
“Understanding the Change process of PepsiCo and how to transform
failure caused by changing into successful Change are my learning
points after joining this workshop”

Audience Feedback
Speaker Workshop Theme
14
Ms. Dang Tuyet Dung
Head of Wholesaler Banking
Speaker (ranking 5)
“ I was surprised with the Innovation in banking industry. There are lots of
knowledge I don’t know but the workshop motivates me to learn more and
be well-prepared after graduation”
“At first, I want to admit that the presenter is a quite inspiring person. Her
advice about ways of changing yourself really widen my mindset. However,
her presentation is a little bit long and sometimes is lack of the sums up for
us so it's sometime a little bit difficult to catch up with her. There's also one
problem that in Tech's workshop, they use many professional words of
banking and their cases focus too much on banking problem so that it's very
hard for people not studying Banking to understand and solve”
Average
4.0
The story of “We change- We lead” which
refers to Innovation concept in banking
industry. Techcombank produces products
and services basing on customer’s needs
and aims to be the most customer-centric
company in the industry.
Ms. Dang
Head of Wholesaler Banking
“ I was surprised with the Innovation in banking industry. There are lots of
Content (ranking 5)
Average
3.9

Audience Feedback
Speaker
Workshop Theme
15
Speaker (ranking 5)
Average
4.1
Content (ranking 5)
Average
3.9
Mr. Jeremy Showalter
Marketing Director- Microsoft Vietnam
“Define the difference between Innovation –
Invention. Introducing the technology trends
and how they influence the society today
and in the future”
“The workshop is very useful to me. I was inspired by Jeremy through
his speech. Time is suitable for delegates. Jeremy answered question
in the very direct way. Information from Microsoft and internship are
extremely interesting but I can not apply for the position because of my
personal stuff.”
“Case competition gave us an opportunity to interact and cooperate
with each other. The case is challenging. Honestly I do not satisfy with
the time because we do not have a good preparation to spread the idea
and present it to Jeremy.”
“The chairman is fine to me but time is too short. My team can not
spread idea good enough to have a perfect presentation. “

Audience Feedback
Speaker (ranking 5)
Average
4.2
Content (ranking 5)
Average
3.9
Ms. Dinh Thi Quynh Van
General Director
Tax and Legal Services
PwC Vietnam
“Information about Innovation and PwC are transferred lively through video
and real stories from the company. The speakers are willing to listen to
youth and create a interactive environment for discussion. Each group are
also appointed a person from the company to observe and guide the whole
conversation. However, sometimes the speaker doesn't go straight into the
point which make the audience confused.”
“PwC helps me understand deeply what Innovation is. We are encouraged
to contribute ideas of how to work better everyday. However, I expect to
know more about business reality, not just branding”
“Innovation concept in daily life and in
accounting industry. 3 important
elements for Innovation: Environment
–Adaption –Network”
16

Audience Feedback
Speaker
Workshop Theme
17
Speaker
Speaker (ranking 5)
Average
3.6
Content (ranking 5)
Average
3.9
Mr. Obata Hironaro
General Manager of Personnel and Admin Group,
Panasonic Vietnam “Panasonic Business Innovation in
dealing with market’s challenges”
“Through the workshop, I was very impressed with Panasonic’s
focusing on developing people, as Mr.Obata has said: “Panasonic
always put people first.”
“Ms. Nhi has said: “Every person has 3 boxes: your heart, your mind
and your stomache. When doing anything, if you focus on the 3 boxes,
you can "always be the expert of your field.””_ I find this very true and
familiar to me but I could not put it into words before.”
Ms. Bui Thi Uyen Nhi
HR Assistant General Manager
Panasonic Vietnam

Audience Feedback
Speaker
Workshop Theme
18
Speaker (ranking 5)
Average
4.0
Content (ranking 5)
Average
3.9
Mr. Truong Phan Viet Thang
Head of the Secretariat of Vietnam Business Council for
Sustainable Development (VBCSD), VCCI
“Sustainable Development – An open
opportunity for business”
“I am more aware of Sustainable Development and how it can affect
business.”
“Never before had I ever thought of such great opportunities that
sustainable development can offer to business sectors!”

Audience Feedback
Speaker
Workshop Theme
19
Mr. Luu Duc Hiep
CEO & Founder GreennoCom
Mr. Nguyen Thanh Nam
CEO & Founder Dichung.vn
“ I feel very interesting when I come to this workshop. The afternoon is really
great. It helps me to understand more about the differences between SE and
CSR. I understand more what I could do to make impact on social issues”
“ The discussion in the afternoon is really great. But in the morning, the speech
is quite theory. I want to know more some instructions to take actions not just
simple knowledge.”
“ I feel really inspired with Greeno’s speech. He shows us how to believe in
what we can do and just finish what we have done. Please send him my
appreciations.”
Concept of Social Entrepreneurship,
how is it important to society and the
the role of Vietnam youth in this
concept.
Speaker (ranking 5)
Average
3.9
Content (ranking 5)
Average
3.9
Nam
“ I feel very interesting when I come to this workshop. The afternoon is really
great. It helps me to understand more about the differences between SE and
CSR. I understand more what I could do to make impact on social issues”
Mr. Nguyen Thanh
CEO & Founder Dichung.vn

Audience Feedback
Speaker
Workshop Theme
Speaker (ranking 5)
Average
4.4
Content (ranking 5)
Average
4.0
Mr. Huynh Minh Viet
Vinausteel.,Co Ltd
“Innovate yourself - Key to a successful
transition from school to business”
“ Thanks to the workshops, I am now eager to write to myself a letter of
reflection, resolution and encouragement. Thanks Mr.Viet for a very
interesting speech!”
“ I have learnt more on how to reflect myself, what are my strengths,
what are my weaknesses and how to capitalize on them.”
20

Audience Feedback
21
Speaker (ranking 5)
Average
4.1
Content (ranking 5)
Average
4.2
Ms. Nicola Connolly
General Director Adecco Vietnam
“We unlock potentials for individuals,
business & economies reinforced by
own CSR strategy”
Audience Feedback
Ms. Nicola Connolly
General Director Adecco Vietnam
“ I am totally impressed by the spirit of Ms. Nicola and Adecco people.
They break the gap between students and business that I thought before”
“There are lots of knowledge that I haven’ known before. Sometimes, it’s
hard to understand but I know it’s useful for me. Thank you Adecco so
much!”
Audience Feedback

Audience Feedback
Speaker
Workshop Theme
22
Speaker (ranking 5)
Average
4.0
Content (ranking 5)
Average
4.0
Mr. Do Viet Anh
CEO – Boo Company Limited
“Startup with Social – Entrepreneurship.
The challenges as well as opportunities
when fresh graduates want to start up in
Vietnam market.”
“Listening to different stories of Mr.Viet Anh, I saw and felt passion,
determination and risk taking attitude. That’s what an entrepreneur
needs.”
“Case competition was very interesting. Not only I’ve got to wear my
own design but also showcasing my society orientation.”

Audience Feedback
Speaker
Workshop Theme
23
Speaker (ranking 5)
Average
4.3
Content (ranking 5)
Average
4.3
Mr. Linh Bui
COO - TalentPool
“Define and construct a steady evaluating
system for each department in the firm.
Practical case studies and what kind of
skill and mind-set fresh graduates should
have for better business adaption”
“The case competition was quite interesting. I have chances to build
JD, structure and requirements for a specific department, which I have
never been experienced before.”

Six invited speakers shared different opinions in a “Round Table” discussion.
Ignited by the event’s theme, the speakers had a deep discussion about the significance of
the gaps between university and business from perspectives of both business and youth
Panel Talk
24
Supporters

Panelists
25
Mr. Bui Anh Quang
4th year student in FPT University
Mr. Le Mac Linh
Senior Director – Commercial North
Suntory PepsiCo
Mr. Nguyen The Kha
Former Vice President of Business
Development AIESEC Hanoi
Ms. Trinh Mai Phuong
HR Business Partner Director
Unilever Vietnam
Ms. Dinh Thi Quynh Van
General Director
Tax and Legal Services
PwC Vietnam, Hanoi Office
Ms. Dang Tuyet Dung
Head of Wholesales Banking
TECHCOMBANK
•!Pioneer or Trend Follower
•!Employer or Employee
•!Gap Year
•!Best Student or Best Employee
•!Attitude or Capability
Topics
discussed:

Panel Evaluation
Ranking per 5
26
3.9Is the ratio delegates evaluated discussion
content as excellent or good.
Is the ratio delegates evaluated theme as
excellent or good.
4.0
Panel Theme
Panel Content

Key moments
27
“I am a student who has spent 3 years studying
abroad, thus, coming back to Vietnam, I am very
surprised with all the change and improvement
here, and Y2B is one of the biggest surprises,
totally satisfied with its concept, speakers and the
attendants here”
“When our team have lunch together, during the lunch, we
were discussing about our study case, sharing our idea
with the others, it was a great time. I had the chance to
meet the new people, and they are awesome, I had been
learnt a lot from them. I am very satisfied with what I have
learnt from this forum, thank you!”

Key moments
28
“The workshop is very useful to me. I was
inspired by Jeremy through his speech.
Time is suitable for delegates. Jeremy
answered question in the very direct way.
Information from Microsoft and internship
are extremely interesting”
“I feel very interesting when I come to this
workshop. The afternoon is really great. It
helps me to understand more about the
differences between SE and CSR. I
understand more what I could do to make
impact on social issues”

•! http://dangcongsan.vn/cpv/Modules/News/NewsDetail.aspx?co_id=10004&cn_id=631236
•! http://hanoimoi.com.vn/Tin-tuc/Giao-duc/658409/dien-dan-gioi-tre-voi-doanh-nghiep-tai-viet-nam-2014
•! http://thanhtra.com.vn/dien-dan-gioi-tre-voi-doanh-nghiep-tai-viet-nam-2014_t221c7n68628.html!
•! http://radiovietnam.vn/ArticleMobile/xa-hoi/2014/01/dien-dan-gioi-tre-voi-doanh-nghiep-tai-viet-nam-2014/!
•! http://www.baomoi.com/Dien-dan-gioi-tre-voi-doanh-nghiep-tai-Viet-Nam-2014/146/12887176.epi!
•! http://baotintuc.vn/doanh-nghiep/500-sinh-vien-tham-gia-dien-dan-gioi-tre-voi-doanh-nghiep-2014-20131210150253398.htm!
•! http://svvn.vn/index.php/gap-go-tong-giam-doc-microsoft-truoc-dien-dan-gioi-tre-voi-doanh-nghiep/!
•! http://hoahoctro.vn/gap-go-tong-giam-doc-microsoft-truoc-dien-dan-gioi-tre-voi-doanh-nghiep/!
•! http://www.baomoi.com/Nhung-loi-khuyen-thanh-cong-cua-Tong-GD-Microsoft/76/12629815.epi!
•! http://xalo.vn/news/tl/500-sinh-vien-tham-gia-dien-dan-Gioi-tre-voi-Doanh-nghiep-2014/0-0-1-20-915953.htm!
•! http://www.youtube.com/watch?v=1KKm7BPEQ80!
Media
29
Information Seminar
Date: 10th December, 2013
Venue: Hilton Garden Inn Hanoi, 20 Phan Chu Trinh, Hoan Kiem,
Hanoi
Attendance:
- 30 students from 25 clubs of 11 universities
-! 4 main media partners
-! 10 journalists
-! Representatives of British Council, AIESEC and Microsoft Vietnam.
Press Release
Media Partners
Vietnam Youth to Business Forum’s photos: Flickr
Media Partners

Next Edition
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Ho Chi Minh city
July 2014

Contacts
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Nguyen Xuan Quynh
National Business Development Manager
Mobile: +84 166 909 2424
Email: xuanquynh.nguyen@aiesec.net
Doan Huong Giang
Vietnam Youth to Business Forum Jan 2014 Manager
Mobile: +84 936 812 791
Email: giang.doan@aiesec.net

[AIESEC VN] Report_Vietnam Y2B Jan 2014 Final

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