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pieter baert
🔥 INSPIRATION & 🎯
IDEAGENERATION
👀 SESSION 👏
By Pieter Baert
+32 473 667 861
info@pieterbaert.be
Disconnecting,
the zig to the zag
Using electronic connecting devices is addictive and leads to
stress. People are digital...
It sounds like a good wellness treatment
It is offered as a holidayformula
It’s a retreat, a summer camp & a company event
Outdoor adventures and workplace audits
The benefits>
• Increased mindfulness
• lowered anxiety
• better appreciation of one's environment
• becoming more people-...
There are people who will teach you (via e-mail)
There is an app to help you detox radically
So embrace boredom & space out * Source
Go out and meet real people * Source
Using a non electronic wearable * Source
A hacked pepper offers a branded solution * Source
But be careful about the dangers…
Guidelines>
• Keep it in your pants.
• Brain first, phone second
• Hide and delete apps
• Never push. Always pull
• Your d...
Briefing!
Which of our (aspired) brands have values that
support digital disconnect?
Set a negative outcome of digital tec...
Retail innovation,
hybrid shopping
Merging the best of online and in-store shopping
2
PSFK - Retail Trend Reports
Be everywhere - Snap catalogs with Target
Gap - Reserve online, pick-up in store
Gap - Reserve online, pick-up in store
Online personal shopper - Suitcase, Cloakroom & Outfittery
Personal shopping
Kate Spade - 24h shopping window, 1h delivery
Audi City - Digital Showroom London
Audi City - Digital Showroom London
Ikea (concept) - Local Micro Stores (zero inventory)
Volvo - Delivers your purchases in your parked car
Lowe’s - 3D ‘holoroom' interior modelling in VR
House of Fraser - iBeacon enabled mannequins
Strengths of in-store1
1. Social experience
2. Visceral experience
3. No shipping delays
4. Try before you buy
5. Instant ...
PSFK - Merging the best of online, in-store
* Source
Briefing!
How can we improve the shopping experience
for our brands?
1. Imagine ideas to integrate digital advantages
in s...
Education,
the how-to of DIY
Internet enabled self-learning. Brands are investing in it, while
Schools are questioning the...
Coursera: ‘Massive Open Online Courses’
Khan, you can now learn anything online
Learn new skills on Udemy
Skillshare, everyone can teach
MIT is reinventing it’s education
Stanford, designing the future of education
Big firms, investing in education (not schools)
edX, sponsored by Bill & Melinda
edX, always wanted to go to Harvard?
Micro schools, sponsored by Mark & Priscilla
Google inside your school?
CodeDojo, a computer club for kids
CoderDojo, also in Belgium highly popular
Decoded, even you can learn to code
Personalised learning via the web
Learning languages is a smartphone game
Micro-learning, bite size learning
Micro-courses for learning at micro moments
Waldorf, a computerfree school in Silicon Valley
Briefing!
What are our brands good at? What can they
teach their staff and customers?
Define how our brands can make a con...
Happiness, there is
an app forthat
How happiness, mindfulness and zen are captured by algorithms
en brands try to make you...
Brands help us eat tasty & healthy
We learn howto make stuff using our hands
We are motivated to do good
We are taught howto lose weight
Something with women and their belly…
You can even become a morning person
The NewYork times helps you get fit
7 minutes a day. Let’s do 30sec together
And there’s an smartwatch app forthat
We are educated about sexuality
And are helped at reanimating our sex lives
Use an app to start meditating
Apps help us creating head space
Find mindfulness on the small screen
Or on your smartwatch
You even payfor it
The internet helps us to be happy
Starting with a questionnaire
Briefing
How can brands help people become happy?
Which ideas, tools or programs can we offer
people to become happy. Stic...
StoryDoing,
The Bluebees life
Marketing used to be what you say. Now, marketing is what you do.
How can you become a story...
Marc Andreessen
“A companywithout
a story is a company
without a strategy.”
Seth Godin
“It's about what you
make. Howyou act.
The choices you make
when you are sure no
one is looking.”
From StoryTelling to StoryDoing
A man with a catchy concept, a book & great PR
A storytold through action
Herb Kelleher
“We have a
strategic plan.
It’s called
doing things.”
So Story Doing is living your life-style?
Sharing howyou live your life?
Communication your message via action
Few cases pop up, but Toms keeps coming back
Action camera’s are made for… action.
And also the Red Bull example keeps coming back
From energy drink to media player
Intel asked to communityto make it wearable
Briefing!
• Capture the meta story of you company in
one phrase
• Create StoryDoing ideas / actions that we
can start with...
pieter baert
🏁
QUESTIONS?
SHOOT!
Pieter Baert
+32 473 667 861
info@pieterbaert.be
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Inspiration session - Digital trends

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An inspiration session and workshop I gave to marketing and communication team, focusing on societal and digital trends. Focus on disconnecting, retail innovation, education, happiness and storydoing.

Publié dans : Carrière, Internet
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Inspiration session - Digital trends

  1. pieter baert 🔥 INSPIRATION & 🎯 IDEAGENERATION 👀 SESSION 👏 By Pieter Baert +32 473 667 861 info@pieterbaert.be
  2. Disconnecting, the zig to the zag Using electronic connecting devices is addictive and leads to stress. People are digitally disconnecting in a detox. 1
  3. It sounds like a good wellness treatment
  4. It is offered as a holidayformula
  5. It’s a retreat, a summer camp & a company event
  6. Outdoor adventures and workplace audits
  7. The benefits> • Increased mindfulness • lowered anxiety • better appreciation of one's environment • becoming more people-oriented • Good mental health • Better human relationships • Increased Productivity • Good Posture
  8. There are people who will teach you (via e-mail)
  9. There is an app to help you detox radically
  10. So embrace boredom & space out * Source
  11. Go out and meet real people * Source
  12. Using a non electronic wearable * Source
  13. A hacked pepper offers a branded solution * Source
  14. But be careful about the dangers…
  15. Guidelines> • Keep it in your pants. • Brain first, phone second • Hide and delete apps • Never push. Always pull • Your delivery is free if it’s a mile or less. • Buy a watch. • No phones in the bedroom or bathroom
  16. Briefing! Which of our (aspired) brands have values that support digital disconnect? Set a negative outcome of digital technology. Create an (1) analog and (2) digital branded idea or solution to solve this problem.
  17. Retail innovation, hybrid shopping Merging the best of online and in-store shopping 2
  18. PSFK - Retail Trend Reports
  19. Be everywhere - Snap catalogs with Target
  20. Gap - Reserve online, pick-up in store
  21. Gap - Reserve online, pick-up in store
  22. Online personal shopper - Suitcase, Cloakroom & Outfittery
  23. Personal shopping
  24. Kate Spade - 24h shopping window, 1h delivery
  25. Audi City - Digital Showroom London
  26. Audi City - Digital Showroom London
  27. Ikea (concept) - Local Micro Stores (zero inventory)
  28. Volvo - Delivers your purchases in your parked car
  29. Lowe’s - 3D ‘holoroom' interior modelling in VR
  30. House of Fraser - iBeacon enabled mannequins
  31. Strengths of in-store1 1. Social experience 2. Visceral experience 3. No shipping delays 4. Try before you buy 5. Instant gratification * Source
  32. PSFK - Merging the best of online, in-store * Source
  33. Briefing! How can we improve the shopping experience for our brands? 1. Imagine ideas to integrate digital advantages in store 2. Create ideas to improve the e-commerce experience
  34. Education, the how-to of DIY Internet enabled self-learning. Brands are investing in it, while Schools are questioning their education. 3
  35. Coursera: ‘Massive Open Online Courses’
  36. Khan, you can now learn anything online
  37. Learn new skills on Udemy
  38. Skillshare, everyone can teach
  39. MIT is reinventing it’s education
  40. Stanford, designing the future of education
  41. Big firms, investing in education (not schools)
  42. edX, sponsored by Bill & Melinda
  43. edX, always wanted to go to Harvard?
  44. Micro schools, sponsored by Mark & Priscilla
  45. Google inside your school?
  46. CodeDojo, a computer club for kids
  47. CoderDojo, also in Belgium highly popular
  48. Decoded, even you can learn to code
  49. Personalised learning via the web
  50. Learning languages is a smartphone game
  51. Micro-learning, bite size learning
  52. Micro-courses for learning at micro moments
  53. Waldorf, a computerfree school in Silicon Valley
  54. Briefing! What are our brands good at? What can they teach their staff and customers? Define how our brands can make a contribution to education. And which knowledge or skills our customers can teach us.
  55. Happiness, there is an app forthat How happiness, mindfulness and zen are captured by algorithms en brands try to make you happy. 4
  56. Brands help us eat tasty & healthy
  57. We learn howto make stuff using our hands
  58. We are motivated to do good
  59. We are taught howto lose weight
  60. Something with women and their belly…
  61. You can even become a morning person
  62. The NewYork times helps you get fit
  63. 7 minutes a day. Let’s do 30sec together
  64. And there’s an smartwatch app forthat
  65. We are educated about sexuality
  66. And are helped at reanimating our sex lives
  67. Use an app to start meditating
  68. Apps help us creating head space
  69. Find mindfulness on the small screen
  70. Or on your smartwatch
  71. You even payfor it
  72. The internet helps us to be happy
  73. Starting with a questionnaire
  74. Briefing How can brands help people become happy? Which ideas, tools or programs can we offer people to become happy. Stick to the brand promise. !
  75. StoryDoing, The Bluebees life Marketing used to be what you say. Now, marketing is what you do. How can you become a storydoing company? 5
  76. Marc Andreessen “A companywithout a story is a company without a strategy.”
  77. Seth Godin “It's about what you make. Howyou act. The choices you make when you are sure no one is looking.”
  78. From StoryTelling to StoryDoing
  79. A man with a catchy concept, a book & great PR
  80. A storytold through action
  81. Herb Kelleher “We have a strategic plan. It’s called doing things.”
  82. So Story Doing is living your life-style?
  83. Sharing howyou live your life?
  84. Communication your message via action
  85. Few cases pop up, but Toms keeps coming back
  86. Action camera’s are made for… action.
  87. And also the Red Bull example keeps coming back
  88. From energy drink to media player
  89. Intel asked to communityto make it wearable
  90. Briefing! • Capture the meta story of you company in one phrase • Create StoryDoing ideas / actions that we can start with today • Define how you will involve our customers & prospects
  91. pieter baert 🏁 QUESTIONS? SHOOT! Pieter Baert +32 473 667 861 info@pieterbaert.be

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