pieter baert 🔥 INSPIRATION &
🎯 IDEAGENERATION 👀 SESSION 👏 By Pieter Baert +32 473 667 861 info@pieterbaert.be

Disconnecting, the zig to the
zag Using electronic connecting devices is addictive and leads to stress. People are digitally disconnecting in a detox. 1

It sounds like a good
wellness treatment

It is offered as a
holidayformula

It’s a retreat, a summer
camp & a company event

Outdoor adventures and workplace audits

The benefits> • Increased mindfulness
• lowered anxiety • better appreciation of one's environment • becoming more people-oriented • Good mental health • Better human relationships • Increased Productivity • Good Posture

There are people who will
teach you (via e-mail)

There is an app to
help you detox radically

So embrace boredom & space
out * Source

Go out and meet real
people * Source

Using a non electronic wearable
* Source

A hacked pepper offers a
branded solution * Source

But be careful about the
dangers…

Guidelines> • Keep it in
your pants. • Brain first, phone second • Hide and delete apps • Never push. Always pull • Your delivery is free if it’s a mile or less. • Buy a watch. • No phones in the bedroom or bathroom

Briefing! Which of our (aspired)
brands have values that support digital disconnect? Set a negative outcome of digital technology. Create an (1) analog and (2) digital branded idea or solution to solve this problem.

Retail innovation, hybrid shopping Merging
the best of online and in-store shopping 2

PSFK - Retail Trend Reports

Be everywhere - Snap catalogs
with Target

Gap - Reserve online, pick-up
in store

Gap - Reserve online, pick-up
in store

Online personal shopper - Suitcase,
Cloakroom & Outfittery

Personal shopping

Kate Spade - 24h shopping
window, 1h delivery

Audi City - Digital Showroom
London

Audi City - Digital Showroom
London

Ikea (concept) - Local Micro
Stores (zero inventory)

Volvo - Delivers your purchases
in your parked car

Lowe’s - 3D ‘holoroom' interior
modelling in VR

House of Fraser - iBeacon
enabled mannequins

Strengths of in-store1 1. Social
experience 2. Visceral experience 3. No shipping delays 4. Try before you buy 5. Instant gratification * Source

PSFK - Merging the best
of online, in-store * Source

Briefing! How can we improve
the shopping experience for our brands? 1. Imagine ideas to integrate digital advantages in store 2. Create ideas to improve the e-commerce experience

Education, the how-to of DIY
Internet enabled self-learning. Brands are investing in it, while Schools are questioning their education. 3

Coursera: ‘Massive Open Online Courses’

Khan, you can now learn
anything online

Learn new skills on Udemy

Skillshare, everyone can teach

MIT is reinventing it’s education

Stanford, designing the future of
education

Big firms, investing in education
(not schools)

edX, sponsored by Bill &
Melinda

edX, always wanted to go
to Harvard?

Micro schools, sponsored by Mark
& Priscilla

Google inside your school?

CodeDojo, a computer club for
kids

CoderDojo, also in Belgium highly
popular

Decoded, even you can learn
to code

Personalised learning via the web

Learning languages is a smartphone
game

Micro-learning, bite size learning

Micro-courses for learning at micro
moments

Waldorf, a computerfree school in
Silicon Valley

Briefing! What are our brands
good at? What can they teach their staff and customers? Define how our brands can make a contribution to education. And which knowledge or skills our customers can teach us.

Happiness, there is an app
forthat How happiness, mindfulness and zen are captured by algorithms en brands try to make you happy. 4

Brands help us eat tasty
& healthy

We learn howto make stuff
using our hands

We are motivated to do
good

We are taught howto lose
weight

Something with women and their
belly…

You can even become a
morning person

The NewYork times helps you
get fit

7 minutes a day. Let’s
do 30sec together

And there’s an smartwatch app
forthat

We are educated about sexuality

And are helped at reanimating
our sex lives

Use an app to start
meditating

Apps help us creating head
space

Find mindfulness on the small
screen

Or on your smartwatch

You even payfor it

The internet helps us to
be happy

Starting with a questionnaire

Briefing How can brands help
people become happy? Which ideas, tools or programs can we offer people to become happy. Stick to the brand promise. !

StoryDoing, The Bluebees life Marketing
used to be what you say. Now, marketing is what you do. How can you become a storydoing company? 5

Marc Andreessen “A companywithout a
story is a company without a strategy.”

Seth Godin “It's about what
you make. Howyou act. The choices you make when you are sure no one is looking.”

From StoryTelling to StoryDoing

A man with a catchy
concept, a book & great PR

A storytold through action

Herb Kelleher “We have a
strategic plan. It’s called doing things.”

So Story Doing is living
your life-style?

Sharing howyou live your life?

Communication your message via action

Few cases pop up, but
Toms keeps coming back

Action camera’s are made for…
action.

And also the Red Bull
example keeps coming back

From energy drink to media
player

Intel asked to communityto make
it wearable

Briefing! • Capture the meta
story of you company in one phrase • Create StoryDoing ideas / actions that we can start with today • Define how you will involve our customers & prospects

pieter baert 🏁 QUESTIONS? SHOOT!
Pieter Baert +32 473 667 861 info@pieterbaert.be