This document discusses various ways that brands can engage customers through digital disconnect, retail innovation, education, happiness apps, and storydoing. Some key points discussed include merging online and in-store shopping experiences; brands investing in education by teaching skills to customers and employees; apps and tools that aim to increase happiness and mindfulness; and marketing through actions rather than just words by becoming a "storydoing" company.

1. pieter baert
🔥 INSPIRATION & 🎯
IDEAGENERATION
👀 SESSION 👏
By Pieter Baert
+32 473 667 861
info@pieterbaert.be

2. Disconnecting,
the zig to the zag
Using electronic connecting devices is addictive and leads to
stress. People are digitally disconnecting in a detox.
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3. It sounds like a good wellness treatment

4. It is offered as a holidayformula

5. It’s a retreat, a summer camp & a company event

6. Outdoor adventures and workplace audits

7. The benefits>
• Increased mindfulness
• lowered anxiety
• better appreciation of one's environment
• becoming more people-oriented
• Good mental health
• Better human relationships
• Increased Productivity
• Good Posture

8. There are people who will teach you (via e-mail)

9. There is an app to help you detox radically

10. So embrace boredom & space out * Source

11. Go out and meet real people * Source

12. Using a non electronic wearable * Source

13. A hacked pepper offers a branded solution * Source

14. But be careful about the dangers…

15. Guidelines>
• Keep it in your pants.
• Brain first, phone second
• Hide and delete apps
• Never push. Always pull
• Your delivery is free if it’s a mile or less.
• Buy a watch.
• No phones in the bedroom or bathroom

16. Briefing!
Which of our (aspired) brands have values that
support digital disconnect?
Set a negative outcome of digital technology.
Create an (1) analog and (2) digital branded
idea or solution to solve this problem.

17. Retail innovation,
hybrid shopping
Merging the best of online and in-store shopping
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18. PSFK - Retail Trend Reports

19. Be everywhere - Snap catalogs with Target

20. Gap - Reserve online, pick-up in store

21. Gap - Reserve online, pick-up in store

22. Online personal shopper - Suitcase, Cloakroom & Outfittery

23. Personal shopping

24. Kate Spade - 24h shopping window, 1h delivery

25. Audi City - Digital Showroom London

26. Audi City - Digital Showroom London

27. Ikea (concept) - Local Micro Stores (zero inventory)

28. Volvo - Delivers your purchases in your parked car

29. Lowe’s - 3D ‘holoroom' interior modelling in VR

30. House of Fraser - iBeacon enabled mannequins

31. Strengths of in-store1
1. Social experience
2. Visceral experience
3. No shipping delays
4. Try before you buy
5. Instant gratification
* Source

32. PSFK - Merging the best of online, in-store
* Source

33. Briefing!
How can we improve the shopping experience
for our brands?
1. Imagine ideas to integrate digital advantages
in store
2. Create ideas to improve the e-commerce
experience

34. Education,
the how-to of DIY
Internet enabled self-learning. Brands are investing in it, while
Schools are questioning their education.
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35. Coursera: ‘Massive Open Online Courses’

36. Khan, you can now learn anything online

37. Learn new skills on Udemy

38. Skillshare, everyone can teach

39. MIT is reinventing it’s education

40. Stanford, designing the future of education

41. Big firms, investing in education (not schools)

42. edX, sponsored by Bill & Melinda

43. edX, always wanted to go to Harvard?

44. Micro schools, sponsored by Mark & Priscilla

45. Google inside your school?

46. CodeDojo, a computer club for kids

47. CoderDojo, also in Belgium highly popular

48. Decoded, even you can learn to code

49. Personalised learning via the web

50. Learning languages is a smartphone game

51. Micro-learning, bite size learning

52. Micro-courses for learning at micro moments

53. Waldorf, a computerfree school in Silicon Valley

54. Briefing!
What are our brands good at? What can they
teach their staff and customers?
Define how our brands can make a contribution
to education. And which knowledge or skills our
customers can teach us.

55. Happiness, there is
an app forthat
How happiness, mindfulness and zen are captured by algorithms
en brands try to make you happy.
4

56. Brands help us eat tasty & healthy

57. We learn howto make stuff using our hands

58. We are motivated to do good

59. We are taught howto lose weight

60. Something with women and their belly…

61. You can even become a morning person

62. The NewYork times helps you get fit

63. 7 minutes a day. Let’s do 30sec together

64. And there’s an smartwatch app forthat

65. We are educated about sexuality

66. And are helped at reanimating our sex lives

67. Use an app to start meditating

68. Apps help us creating head space

69. Find mindfulness on the small screen

70. Or on your smartwatch

71. You even payfor it

72. The internet helps us to be happy

73. Starting with a questionnaire

74. Briefing
How can brands help people become happy?
Which ideas, tools or programs can we offer
people to become happy. Stick to the brand
promise.
!

75. StoryDoing,
The Bluebees life
Marketing used to be what you say. Now, marketing is what you do.
How can you become a storydoing company?
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76. Marc Andreessen
“A companywithout
a story is a company
without a strategy.”

77. Seth Godin
“It's about what you
make. Howyou act.
The choices you make
when you are sure no
one is looking.”

78. From StoryTelling to StoryDoing

79. A man with a catchy concept, a book & great PR

80. A storytold through action

81. Herb Kelleher
“We have a
strategic plan.
It’s called
doing things.”

82. So Story Doing is living your life-style?

83. Sharing howyou live your life?

84. Communication your message via action

85. Few cases pop up, but Toms keeps coming back

86. Action camera’s are made for… action.

87. And also the Red Bull example keeps coming back

88. From energy drink to media player

89. Intel asked to communityto make it wearable

90. Briefing!
• Capture the meta story of you company in
one phrase
• Create StoryDoing ideas / actions that we
can start with today
• Define how you will involve our customers &
prospects

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QUESTIONS?
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Pieter Baert
+32 473 667 861
info@pieterbaert.be