This document discusses various ways that brands can engage customers through digital disconnect, retail innovation, education, happiness apps, and storydoing. Some key points discussed include merging online and in-store shopping experiences; brands investing in education by teaching skills to customers and employees; apps and tools that aim to increase happiness and mindfulness; and marketing through actions rather than just words by becoming a "storydoing" company.
2. Disconnecting,
the zig to the zag
Using electronic connecting devices is addictive and leads to
stress. People are digitally disconnecting in a detox.
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7. The benefits>
• Increased mindfulness
• lowered anxiety
• better appreciation of one's environment
• becoming more people-oriented
• Good mental health
• Better human relationships
• Increased Productivity
• Good Posture
15. Guidelines>
• Keep it in your pants.
• Brain first, phone second
• Hide and delete apps
• Never push. Always pull
• Your delivery is free if it’s a mile or less.
• Buy a watch.
• No phones in the bedroom or bathroom
16. Briefing!
Which of our (aspired) brands have values that
support digital disconnect?
Set a negative outcome of digital technology.
Create an (1) analog and (2) digital branded
idea or solution to solve this problem.
33. Briefing!
How can we improve the shopping experience
for our brands?
1. Imagine ideas to integrate digital advantages
in store
2. Create ideas to improve the e-commerce
experience
34. Education,
the how-to of DIY
Internet enabled self-learning. Brands are investing in it, while
Schools are questioning their education.
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54. Briefing!
What are our brands good at? What can they
teach their staff and customers?
Define how our brands can make a contribution
to education. And which knowledge or skills our
customers can teach us.
55. Happiness, there is
an app forthat
How happiness, mindfulness and zen are captured by algorithms
en brands try to make you happy.
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74. Briefing
How can brands help people become happy?
Which ideas, tools or programs can we offer
people to become happy. Stick to the brand
promise.
!
90. Briefing!
• Capture the meta story of you company in
one phrase
• Create StoryDoing ideas / actions that we
can start with today
• Define how you will involve our customers &
prospects