An inspirational presentaties, given at an innovation event for professionals. It shows 5 scenario's to use Social Media in your business. Participants used these scenario's in the startup canvas.

1. pieter baert
gerrie smits
INTEGRATING
SOCIALMEDIAIN
YOUR BUSINESS
MODEL
Network Event, 15 December 2015
KBC TowerAntwerp

2. We help professionals understand the impact
of digital & technology on their business, by
focusing on people and their needs.
We help companies define a digital marketing
strategy, innovate online services and adopt a
customer centric organisation culture.
Pieter Baert Gerrie Smits

3. Social?
#Digital #Social #People #interactive #Channel
#Platform #Media #Culture #Conversation

4. 1. Marketing
2. Customer service
3. Sales
4. Payments
5. Product
Five ways to integrate social in your business model

5. Storytelling
& advertising
1

6. A digital channel to
market & promote your
business via storytelling
& advertising.
“
”
A more traditional use

7. Rapha tells stories & offers experience

8. Ellen Kegels builds her entire brand via social

9. BMW engages luxury blogger Bart as ambassador

10. Customer service
& satisfaction
2

11. A mean to serve your
customers, create
satisfaction or delight
and create loyalty.
“
”
Retaining customers via satisfaction

12. Custom service via twitter @replies

13. Direct messaging to solve customer problems

14. Coolblue is the king of customer satisfaction

15. Coolblue engages customers for reviews

16. Lead generation
& conversion
3

17. Atool to drive visits
to your platform and
convert customers
foryour business.
“
”
A sales approach to funnel people

18. News media: from social sharing to paywall

19. Dropbox rewards social referral

20. Leading to more storage for each lead

21. Currency
& transaction
4

22. Social as a currency
for people to pay or a
platform to facilitate
payments.
“
”
Creating value and facilitating financial transactions

23. Social as a currency: reward social sharing

24. Shopping services integrated in social media
apps

25. Revolut credit card rewards referral with cash

26. Social platforms enable payments

27. Product
& subscription
5

28. Social as core
product feature for
people to use and
payfor a product.
“
”
Retaining customers via satisfaction

29. Strava, a freemium social platform for cyclists

30. Peerby, a free social lending platform

31. Tinder, a freemium model driven by relations

32. Waze, a ad based community drive mobility app

33. pieter baert
gerrie smits
QUESTIONS?
SHOOT!
Pieter Baert
Vision <> Strategy <> Concept
+32 473 667 861
info@pieterbaert.be